Workable
Event Marketing Lead
San Diego, CA, USA
About GOVX
GOVX was founded in 2011 with a mission to serve those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience. Through our flagship e-commerce site, GOVX.com, brands can authentically reach a growing community of 10.5M+ members with their own storefront. Nearly 2K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members. By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to non-profits who serve the military and first responder community. To date we have donated more than $2M through our GOVX Gives Back initiative.
About this Opportunity
The Event Marketing Lead will be responsible for the planning, execution, and optimization of GOVX-branded events and sponsorship activations nationwide. From pre-event planning to boots-on-the-ground logistics and onsite brand representation, this role is both strategic and hands-on. You will be the key connector between the GOVX brand and the wider service community we proudly support — whether at a sporting event, conference/expo, festival, or other types of community gatherings. You will report to the Brand Marketing Manager and will be a key member of the wider Brand Marketing team.
This role is based out of our San Diego HQ and requires frequent travel. It is ideal for someone who is scrappy, resourceful, organized, and passionate about service. Veterans or those directly connected to the GOVX service community are especially encouraged to apply.
Responsibilities
Own Event Execution: Manage end-to-end logistics and on-site execution of GOVX activations, including sporting events, conferences/expos, community events, and races. You will be the primary point of contact for GOVX at a wide variety of events nationwide.
Pre-Event Planning: Coordinate the activation plan (what will our presence include), travel, packing, freight, permits, venue/vendor communication, booth setup, staffing schedules, and all associated budgeting considerations.
On-Site Leadership: Serve as the primary representative of GOVX at events. Set up and tear down activations, lead the crew, and ensure a best-in-class brand experience. When there are questions, you will have the answers.
Inventory Oversight: Manage event gear, swag, signage, event giveaways, and GOVX-branded materials. Track usage and replenishment. Always be looking for creative/fresh ways to connect with the GOVX community through all event touchpoints.
Build Community: Foster meaningful connections with GOVX members and service professionals at events — listen, engage, and represent the brand with respect and authenticity. This extends also to the organizations that run each event – your job is to make sure that GOVX is their favorite brand to work with.
Cross-Functional Collaboration: Work closely with the Brand Marketing Manager, Creative team, and Brand Partnerships team to align messaging and brand presence. Look for ways to use our event activations as an opportunity to highlight our GOVX brand partners and work closely with the Partnerships teams to bring these collaborations to life.
Post-Event Reporting: Document performance through recaps, photos, KPIs, and feedback to help refine future activations. Using the learnings you gain along the way, each event should be better than the last – it should run smoother, and it should be more impactful.
Scale Through Support: As GOVX event activations continue to grow, develop and manage a plan to include any regional brand ambassadors/third-party event staff, ensuring that GOVX maintains high-quality brand representation at scale.
Requirements
Who We Are Looking For
2–4 years of experience in event marketing, experiential marketing, field marketing, or related roles.
Passion for the GOVX mission and the communities we serve — military and military families, law enforcement, firefighters, emergency medical professionals, and government personnel.
Comfortable with frequent domestic travel and able to work some weekends. Events happen on weekends and travel happens on both sides of them. Expect to travel to 2-3 events per month on average. Not every month will be the same. Some events will be local to San Diego.
Excellent organizational, communication, and problem-solving skills. These can’t be stressed enough. The more prepared you are, the smoother events run. The better communication you have (written, verbal, in-person), the smoother events run. Yet, unexpected things always happen, and you need to be ready to solve them.
Capable of lifting 50+ lbs. and standing for long hours during events. You will be traveling with a lot of gear. You will be setting up and tearing down a lot of gear. You will be on your feet for long days while at events.
Self-starter with the ability to work independently and adapt in fast-paced environments. You need to be self-motivated and have a bias towards taking the initiative rather than waiting for someone else to tell you what to do.
Familiarity with Microsoft Office, event planning resources, and basic budgeting.
Bonus: Military or service community background (or strong personal connection to the community).
Bonus: Experience managing external staffing or ambassador programs.
Supervisory Responsibilities
This position will not have direct supervisory responsibilities.
Travel Requirements
Travel is expected for this position (30–50%, including some nights and weekends)
Work Location
When not traveling for work events, the Event Marketing Lead will work 100% onsite at the GOVX Corporate Office in San Diego, CA during their 90-day introductory period, working five days per week with a full eight-hour shift each day. After successful completion of the 90-day introductory period, we will review a shift to a hybrid schedule. Should a hybrid schedule be approved, it would require a minimum of 3 days in-office, working a full eight-hour shift in the office each day. The in-office days will be based on business needs to be set by your manager. No relocation allowance or visa sponsorship will be provided.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits
Why You Want to Work For GOVX
Work for a company with a greater social mission. Our work serves those who serve our country and communities every day. Our deserving community of members is 10.5 million strong and growing, and GOVX provides them with exclusive value that enhances their lives. In addition, our work enables us to make a positive impact on this community through our GOVX Gives Back initiative.
No boring days. This is a fast-paced environment where you will learn a lot and have the direct ability to leave your mark on a growing e-commerce and technology company.
Flexible Time Off, Paid Sick Leave, Paid Holidays
Competitive Medical, Dental, Vision, and Life Insurance
401(k) plan with discretionary match available
Flexible Spending Account (FSA), Health Savings Account (HSA)
Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
Employee Referral Program
Lunch provided in office one day per week.
Gym on site.
Collaborative work environment in a modern office, stocked with drinks and snacks.
Discounts on the GOVX website
Salary Range
$70,000.00 - $80,000.00 Annually
AAP/EEO Statement
EOE. Veterans/Disabled. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Position will require successful completion of a background check and drug testing prior to starting employment.
$70,000-80,000
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