Marketing Manager (Development Division)

Are you a marketing leader who thrives in high-growth, high-impact environments? At maxRTE, we’re redefining how hospitals manage real-time eligibility, prior auth, and insurance discovery—and we’re looking for a Marketing Director to take our growth to the next level. In this role, you’ll lead end-to-end marketing strategy, drive demand for new products, and partner with our sales team to turn insights into action. If you're energized by building, testing, and scaling in a fast-moving startup, we’d love to meet you. Marketing Strategy Development: Develop and execute a comprehensive marketing strategy focused on generating demand and fueling our growth. Digital Marketing: Lead digital marketing efforts, including AI SEO, SEM, social media marketing, email marketing, and content marketing, aimed at driving SQLs. Content Strategy: Develop and manage a content strategy geared towards lead generation, including creating engaging and informative content for blogs, whitepapers, webinars, and case studies. Revenue Ops: Leverage AI agents to execute and optimize marketing campaigns and develop sequences in our CRM alongside the sales team. Product Launch: Lead the launch of our new products, coordinating with cross-functional teams. Budget Management: Manage the marketing budget effectively, ensuring resources are allocated wisely to maximize SQLs. Requirements 5+ years of marketing experience in the healthcare software industry. Proven track record of delivering SQLs through marketing efforts. Excellent written and verbal communication skills. Proficiency in digital marketing tools and analytics platforms. Creative and strategic thinker with the ability to solve complex problems. Results-driven mindset with a focus on achieving measurable outcomes. Experience in Hubspot is a plus. Benefits maxRTE is committed to training, mentoring and accelerating the career of each and every member of our team. We are deeply invested in our employees and offer: Dental, Vision, Health and Life Insurance Competitive salary + bonus Other perks & stipends for remote working Team bonding and 2x annual off-site events Unlimited paid time off Opportunity for equity compensation with 6-month tenure Where You'll Be: We are a fully remote U.S.-based team

Your team’s dynamic: The North American marketing team is a collaborative, high-performing field marketing group that values curiosity, creativity, and results. We are self-starters, comfortable challenging the status quo, and open to new ideas and perspectives. This is an excellent opportunity to shape strategy and grow your career in a fast-paced environment.  Your day at a glance: You’ll lead the development and execution of integrated marketing strategies to drive brand awareness and demand across key private sector markets–including banking, data centers, healthcare, manufacturing, and retail. Your main responsibilities will include:  Partnering with North American sales and marketing teams to increase end-user awareness and demand for Genetec solutions.  Providing marketing subject matter expertise for your segments by translating industry insights into actionable marketing strategies.  Learning about customer personas, uncovering their pain points, and creating regional content and campaigns that address their challenges.  Managing campaign timelines, deliverables, and performance reports to ensure alignment with business goals.  Creating and executing multi-channel campaigns (email, digital, content, paid media) to generate and nurture high-quality leads in collaboration with the regional digital marketing team.  Boosting brand awareness through media relations, speaking opportunities, awards, and customer reference programs in partnership with the regional communications team.  Optimizing the private sector event strategy by identifying, managing, and assessing opportunities alongside the regional events team.  What makes you a great fit: 8 years of marketing experience, including 5 years in B2B marketing with a focus on digital and demand generation.   Strong marketing generalist background with experience in both traditional and digital tactics, combined with a specialized focus on understanding your target audience.  Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives.  Proven success in partnering with sales teams, internal marketing groups, and technology partners to develop strategies, align on targets, and drive measurable business impact.  Excellent communication and collaboration skills, with the ability to influence cross-functional stakeholders.  Experience managing lead pipelines and optimizing digital channels such as SEO, SEM, email, social media, content, and third-party media.  Creative approach to owning and optimizing budgets, using performance data to guide investment decisions and improve ROI.  Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, and Wrike).  An asset if you have: Experience with account-based marketing (ABM)  Background in the security or technology industry  Familiarity with channel sales models  Let’s talk perks! Attractive compensation package with 401K match Training Tuition Reimbursement Program Work-life balance with a flexible working schedule We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us! Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers. Reports to: Manager, Segment Marketing, North America  Location: Remote–USA or Canada  Education: Bachelor’s degree in marketing, business, or related field, or equivalent experience  Travel requirement: Approximately 25% annually; valid passport required 

Responsibilities: Implementation of content strategy for internal and external marketing communications, including materials promoting firm capabilities across practices, industries, and offices. Manages firm “editorial calendar,” encompassing activities fueled by marketing and business development, employee relations, DEI, recruiting and other firm business areas. Writes and edits copy for web, collateral, digital platforms, produces talking points on occasion for firm leadership and internal events, (and possibly media pitches), ensuring firm’s communications standards are applied to internal and external messaging and that marketing materials are consistent in tone, quality and content. Supervises and mentors 1-2 professional(s) s on the Marketing Communications team by contributing to our cohesive team dynamic, providing technical and professional guidance, and giving direct constructive feedback to develop team members. Guide them in juggling priorities and producing excellent work product. Maintains a strong knowledge of the legal market and the capabilities of the firm nationwide, applying this knowledge to maximize the effectiveness of marketing initiatives. May work with the Public Relations team and CMO to identify and leverage media opportunities Manages the production of marketing collateral, brochures, practice profiles, placemats, announcements, invitations, etc. Delivers periodic training both individually and in group settings to attorneys on topics such as media relations, best practices for social media, etc. Requirements Bachelor’s degree required 5+ years of experience in a law firm in a marketing department

About Us CorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services. About the role CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market. Responsibilities Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy aligned with our business goals. Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry. Brand Management: Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications. Develop brand-building strategies that elevate our market presence and customer engagement. Campaign Development and Execution: Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events. Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly. Stakeholder Engagement: Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies. Build and maintain relationships with key industry partners, stakeholders, and influencers. Leadership and Team Management: Lead and inspire the marketing team to achieve exceptional results. Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement. Requirements Bachelor's or master's degree in Marketing, Business Administration, or a related field. Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry. Proven track record of developing and executing successful marketing strategies. Strong understanding of the IVD market, products, and regulatory environment. Exceptional leadership, communication, and collaboration skills. Ability to think strategically and analytically, with a creative approach to problem-solving. Proficiency in marketing analytics tools and platforms. Benefits Medical Insurance Plan Retirement Plan Paid Time Off Training & Development We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.  

We are in the process of staffing a Virtual Assistant where a client needs someone to handle the following responsibilities. If you are interested, please complete the Virtual Assistant application. For other job information and updates on Virtual Assistant roles, make sure you follow us at @momtovirtualassistant. Key Responsibilities Manage inbox and calendar (as needed) Manage social media, captions, posting, etc. using Notion Social   Manage Notion Create small Canva templates  Attend team meetings  Assist with various other projects / tasks  Platforms:  Google WorkSpace Notion Canva  Meta Business Suite  Requirements Experience in social media (a must)  Experience as a Virtual Assistant (a plus)  Must be on Eastern Time Tech savvy  Deadline oriented  Detail oriented Excellent communicator  Intuitively organized Self-starter and ability to work independently  10-15 hours per week (availability to grow as role grows) Eastern Time Zone Benefits There are no benefits for this role as it is meant to be performed by independent contractors. Please let me know if you have any questions.

We are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.  We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are looking for:  We are seeking a Paid specialist (SEM and paid social – must have significant Meta experience) who has managed at least $100,000 in ad spend throughout their career. If you have experience managing spend for a D2C brand or B2B SaaS product, that’s a major plus. You also must have demonstrated experience working with creative, product, & content teams as well to ensure you’ve managed holistic paid social and SEM campaigns that encompass a full funnel marketing approach to acquiring & retaining customers. You Will: Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape Launch ad campaigns across paid social and paid search for many clients  Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions Have a deep understanding of our client’s products and competitors so you can launch the most effective ad campaigns that have high engagement Liaise with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.  Act as an advisor to guide a client on improving their bottom of funnel performance to lower a client’s overall CAC and improve LTV Stay on top of client communication + demonstrate strong project management skills You Have: Minimum 1+ year of experience managing ad spend across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest.  Minimum 1+ year of experience managing ad spend on Google Ads. Managed a monthly paid social budget of at least $10,000. Experience working with product to set up events on different ad platforms as well as ensuring all the events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus). You must have experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience’s attention and is on par with the branding guidelines  You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on ongoing experiments that need to be tested You must be highly analytical and obsessed with achieving client KPIs You demonstrate attention to detail and excellent written and verbal communication skills Expertise with the intersection of paid, owned and earned media in campaign orchestration Passionate about the social media/paid search landscape, and can show thought leadership in the space You’re hungry to learn, passionate, and highly competent Benefits and Perks of Becoming a NoGoodie: Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities Health First: Premium Medical, Dental & Vision Coverage Flex Work Environment: hybrid at HQ and remote globally Set Up Shop: Home Office Stipend Recharge Anytime: Unlimited PTO Plan Family First: Paid Parental Leave Plan Secure Your Future: 401(k) Plan with Employer Matching Level Up: Mentorship & Career Growth Support Always Be Learning: Access to Top-tier Resources & Industry Experts Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite) Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours Grow With Us: Endless Opportunities to Lead & Succeed Keep on Shining: Ongoing Employee Development Programs EEO & Compensation Transparency: NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $85,000-$100,000 base pay plus bonus. At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization. BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!