Data Strategist

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love. By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated. Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing. Engineering Brand Love through the courageous ambitions of our people and our clients. The agency has significant momentum, and we’re still growing. Come join our team! SUMMARY We are looking for a smart, experienced, and motivated Data Strategist to join our San Diego team. The Data Strategist is responsible for the development of digital media strategy, designing and executing data acquisition strategies, assisting on media reporting and leading data analysis on key accounts. This person leads in the planning, set up and execution of campaign tracking and execution strategies for clients while broadly supporting the Director of Data Strategy.  This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near San Diego, CA. At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency. Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.  WHAT YOU’LL DO Design and collaborate on the execution of data collection strategies for clients through in-market media or other strategies  Work with the media department to align media tracking infrastructure with campaign KPIs  Provide data analysis for media reporting, strategic requests and creative optimization  Provide insight on analysis to clients through compelling and informative presentations with cross-department collaboration  Lead and collaborate with clients to execute against findings and strategic next steps  Report on client’s business insights and marketing impact on bottom-line business objectives  Develop in-market media testing structures that will yield statistically significant results for media, creative and audience optimization  Collaborate effectively with internal and external parties to ensure the buy-in and support of data acquisition campaigns  Develop strong relationships with internal teams, including account services, operations, development, media, creative, and other functional teams as appropriate  Audience discovery, development and activation in conjunction with team needs and internal initiatives Work within the data department to identify, develop and evaluate new key resources for the agency and client that add value to our offerings  Serve as an educational resource and Data and Analytics team representative to the agency as a whole WHAT YOU’LL BRING 2-4 years equivalent work experience in Data Coordinator or similar role A test and learn mindset with an understanding of structured experimentation  Familiarity with Google Analytics and Google Tag Manager  Ability to …  Think creatively and analytically  Tap in to innate curiosity and willingness to learn and leverage new tools  Multi-task and prioritize assignments  Possess strong organizational skills and attention to detail  Keep a positive attitude in a fast-paced work environment  Proactively problem-solve  Comfort mining data for relevant analytical insights  Quickly adapt to changing needs of client/department  Lead and influence strategic conversations with internal and external stakeholders WHAT YOU’LL GET The overall target range of base compensation for this role is $66,300 - $87,200. Compensation offered will be determined by additional factors such as location and experience Open PTO 40 hours of paid sick time (annually) Flexible work hours and remote work Paid holidays + holiday closure between Christmas Eve and New Year’s Day Company-paid medical, dental, and vision insurance Life insurance and disability benefits 401k program with employer matching 6 weeks paid parental leave Employee bonus referrals Dog-friendly offices Company-provided snacks and beverages (yes, beer/wine included) … and lots more! Requirements Must be authorized to work in the U.S. without the need for visa sponsorship