This very clever 1932 Kellogg's "Funny Jungleland" Advertising Booklet has what it calls “Moving Pictures” that work this way: the booklet opens to three sections; The middle section is split into six pieces that can flap over the first and last pages to cause different animals to “wear” different costumes.The full color drawings are very charming. The back cover has the advertisement for three types of Kellogg’s cereal. The ad is for Corn Flakes, Rice Krispies and PEP Brand Flakes. Copyright 1932 Kellogg's , Battle Creek. Mich. Printed in USA. Booklet is made of cardstock, with a stapled spine. Measures 6" W x 8" H. Book has seen a lot of love. Has a taped tear and some wear. Light pencil name top front cover. Check out "more ads by this user" link.