COSMO
Social Media Manager
Minneapolis, MN, USA
At Cosmo, we’re on a mission to inspire amazing, “real-world” childhoods for kids and families, and we’re building purposeful technology and a passionate community to create a movement!
We’re looking for a talented Social Media Manager with creative vision to join our fast-growing team. In this role, you’ll play a pivotal part helping us build incredible content, meaningful stories, and an engaged and mission-driven community.
About COSMO:
At Cosmo, we’re working to inspire the very best of childhood (and parenthood) by building a new generation of connection for families. We help parents start smart with the perfect solution that gives kids step-by-step independence, while giving parents peace of mind. Cosmo’s flagship product is our groundbreaking JrTrack Kids Smartwatch. It’s an all-in-one watch, phone, GPS tracker, step counter, and more - all right on a child’s wrist. And it’s all securely managed by an app where parents / guardians can track GPS, set safety alerts, add approved contacts, set reminders, manage apps, schedule school time lock mode, and lots more.
We’ve been recognized as a best-pick kids wearable by the likes of Good Morning America, Parents.com, PCMag, Safewise, Fatherly and more – and we’re just getting started. If you want to be part of building the story that drives a movement to make an every-day difference for kids & families, then you’re in the right place.
Our Values:
Adaptability: We adapt to change, solve problems and remain on mission and resilient in challenging situations.
Innovation: We are continually working to create new and better ways for Cosmo to be successful. We are comfortable taking calculated risk and are continuously learning together.
No-Ego Ownership: We take responsibility for our actions, decisions and results. We work with others to achieve a common goal. When we say we will do something, everyone on the team trusts that we will go above and beyond to get it done.
Positivity: We consistently see the positive aspects of situations, people, and events, even in challenges. We focus on solutions rather than the problems and encourage others around us toward the same.
About the Role:
We are seeking an experienced Social Media Manager to lead our content creation, management, and community engagement efforts at Cosmo. This individual will be at the forefront of an exciting creative playground with big opportunities to take our storytelling to the next level. You’ll own the full lifecycle of content - from ideation to creation to analytics - across our primary social media channels (IG and YouTube). You’ll also help craft a strategy for growing and repurposing content on our secondary platforms (Tiktok, FB, LinkedIn). You’ll have the chance to pioneer new formats and approaches for brand and creator storytelling in line with Cosmo’s content vision. You’ll own Cosmo’s social content calendar, work with & manage creative partners, and actively engage with our audience across channels to explode Cosmo’s online presence. If you're someone who’s excited to innovate & tell incredible stories, build community, and join a fast-growing, mission-driven team - then this role is for you.
Why You’re Perfect For This Role:
You’re incredibly creative and you get storytelling: You live for the next creative challenge. You love translating a big mission, product features, or any business objective into amazing storytelling that jumps off the screen on today’s socials. You are always thinking about new angles to bring a story to life.
You’re a social native: You love social – you know what’s now, and you’re always a student of what’s next. You have a real opinion on the differences between 2018 social storytelling and what works in 2025.
You understand brand: You are excited about new formats to build the story of a brand, creating original content, and testing formats that tell a compelling story to foster an amazing community around a big mission.
You’re organized and on it: You love a good organized spreadsheet, content tracker, and crush deadlines like it's your job (which it is!) Whether it’s coordinating influencers, shooting original content, or sourcing external talent to help with editing, you know how to own it and get it done.
You’re mission-minded: You get the mission and you’re excited to be the one building stories that build a movement and make a real difference for kids, parents and families.
Key Responsibilities:
Strategy & Direction: Collaborate with stakeholders across Cosmo (Marketing, Product, Executive team, etc.) to develop quarterly content strategies, sourcing new ideas for fresh content, partners, campaigns and approaches to grow Cosmo’s following, engagement, and brand awareness.
Content Creation & Development: Manage the creation and development of all social media content from concept to brief to edits to final product. This may include some filming & editing of brand content as well as managing delivered content (influencers, UGC, working with external editors, etc.)
Content Calendar Ownership: Take full ownership of the social media content calendar from planning to delivery, ensuring it aligns with our mission, brand objectives, product launches, and key initiatives.
Community Management & Engagement: Engage consistently and dynamically with our community across channels, key partners, brands, and new niches to expand Cosmo’s reach and deepen our community engagement.
Partner & Creator Management: Identify and build relationships with potential partners (brands, creators, etc.) through social channels that align with Cosmo’s values and mission. Build and manage strategic relationships toward dynamic campaigns and content that build Cosmo’s audience and engagement.
Social Reporting: Track, analyze, and report on monthly metrics for all owned social channels, providing insights to guide future strategy.
Requirements
Proven experience (3-5 years minimum) managing and growing mid-to-larger sized social media channels and creating original content.
Robust portfolio of both original created content and managed content (i.e. creative briefs for UGC, influencers, etc.)
Experience with today’s most common social media creative, management, and analytics tools (e.g., Capcut, Canva, Loomly, etc.).
Strong understanding of community management and engagement best practices.
Exceptional written and verbal communication skills.
Collaborative and creative mindset with the ability to “think outside the box” and work well with cross-functional teams.
A passion for staying up-to-date with social media trends and the latest digital marketing strategies.
A proactive, positive and adaptable attitude in a fast-paced environment.
Benefits
What We Offer:
Competitive salary and benefits
Remote working environment
Opportunity to work for a company creating products that make a positive impact on children’s (and parent’s) lives
Collaborative, creative, and supportive work environment
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