Marketing Representative (Appleton)

Job Summary We are seeking a dynamic and results-driven Marketing Representative to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and increase sales. This role requires a blend of creativity and analytical skills, as well as a strong understanding of digital marketing trends and tools. Responsibilities Develop and implement effective multichannel marketing campaigns across various platforms including social media, email, and print advertising. Conduct thorough market research to identify new opportunities for growth and improvement in marketing strategies. Utilize SEO techniques to optimize content for search engines and improve website visibility. Create engaging content for various channels, including blogs, social media posts, and email newsletters, ensuring alignment with brand messaging. Manage advertising sales initiatives and collaborate with the sales team to drive B2B marketing efforts. Utilize Google Analytics to track campaign performance and make data-driven decisions for future strategies. Oversee e-commerce initiatives, ensuring optimal user experience on digital platforms. Leverage Adobe Creative Suite for designing promotional materials that capture audience attention. Implement marketing automation tools to streamline processes and enhance efficiency in campaign management. Monitor performance marketing metrics to assess the effectiveness of campaigns and adjust strategies as needed. Requirements Proven experience in digital marketing, with a strong understanding of SEO, content marketing, and social media marketing. Familiarity with Google AdWords, Facebook Advertising, and other online advertising platforms is essential. Proficiency in using WordPress for website management and HTML knowledge is a plus. Strong copywriting skills with the ability to create compelling content that resonates with target audiences. Excellent analytical skills with experience in using analytics tools such as Google Analytics to measure campaign success. Experience in product management and budgeting is preferred. Strong research skills to stay updated on industry trends and competitor activities. Ability to work collaboratively within a team environment while also being self-motivated to achieve individual goals. Join us in shaping the future of our brand through innovative marketing strategies! Experience in sales, marketing, or account management (construction/restoration/property services industry experience preferred) Proven track record of meeting or exceeding sales goals; strong negotiation and closing skills Excellent verbal and written communication abilities Independent, self-motivated, and organized with strong time management skills Ability to build long-term professional relationships Familiarity with CRM platforms and digital marketing tools Valid driver’s license and clean driving record Job Type: Full-time Benefits: Dental insurance Health insurance Relocation assistance Ability to Commute: Appleton, WI 54914 (Required) Ability to Relocate: Appleton, WI 54914: Relocate before starting work (Required) Work Location: In person