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Manager of Consumer Loyalty & Lifecycle Marketing

TP-Link Systems Inc.

Irvine, CA, USA

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About Us:   Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.  We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.   Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.     Overview:  The Manager of Consumer Loyalty & Lifecycle Marketing will be responsible for driving subscription growth for our SaaS products, which complement our hardware offerings. This role involves developing and implementing strategies to increase customer acquisition, retention, and overall subscription revenue. The ideal candidate will have a strong background in subscription-based models, data-driven decision-making, and a passion for leveraging technology to deliver value. Key Responsibilities:  Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention. Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs. Analyze customer data and subscription metrics to identify opportunities for growth and improvement. Drive the development and execution of targeted marketing campaigns to increase subscription conversions. Lead pricing and packaging strategies to maximize revenue and customer satisfaction. Monitor industry trends and competitor strategies to maintain a competitive edge. Manage partnerships and initiatives to expand subscription reach and adoption. Report on KPIs related to subscription growth, including churn rate, ARPU, and customer lifetime value. Requirements Qualifications: Bachelor’s degree in Business, Marketing, or a related field, required. 5+ years of experience in subscription growth or SaaS marketing, ideally within a technology or hardware-related company. Proven track record of developing and executing successful subscription growth strategies. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration skills to work effectively with cross-functional teams. Experience with subscription management platforms and CRM systems. Proficiency in data analysis tools and marketing automation platforms. Benefits Salary Range: TBD   Fully paid medical, dental, and vision insurance (partial coverage for dependents)   Contributions to 401k funds  15 days accrued vacation  11 paid holidays  Bi-annual pay increases  Health and wellness benefits, including free gym membership  Quarterly team-building events  Free lunch Friday    *Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.   At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. 

Source:  workable View Original Post
Location
Irvine, CA, USA
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workable

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