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Workable

Director of Marketing

The Company: At Spartan Investment Group, our mission is to Improve lives through our values. We do this by finding value-added and opportunistic investments that offer solid returns to our investors. We make our most significant contribution by providing an opportunity for our partners to grow and creating lasting wealth for everyone with whom we conduct business. We specifically focus on self-storage projects, capitalizing on amazing deals in other asset classes. In 2021, we were listed as the 5th fastest-growing real estate company in the US and joined the list of the top 100 self-storage owners. We are members of the Inc. 500 fastest-growing private companies in America for the last 5 years, and in 2023, we were nominated #11 in Denver Business Journal's list of top places to work. Mission: As the Director of Marketing, you will lead and execute a high-performance, multi-brand marketing strategy across Spartan investment Group’s 3 business brands - Spartan Investment Group, FreeUp Storage and Spartan Construction - uniting brand narratives while driving leads, investor confidence, facility growth, and team excellence. You will build, guide, and inspire a high-output team (primarily offshore), ensuring cohesive execution across design, content, digital, and local marketing, with an unwavering commitment to Spartan’s values of Growth, Respect, Integrity, Tenacity and Transparency. Requirements Key Results: Project Delivery Timeliness: ≥ 95% of marketing projects are completed on time and within scope each quarter, as tracked in project management systems. Marketing-Qualified Lead (MQL) Growth: 20% YoY increase in investor and facility-related MQLs generated through targeted campaigns and brand initiatives. Content Accuracy & Brand Consistency: Less than 3% error or revision rate in published content and materials after QA review. Team Productivity & Engagement: Maintain a team pulse score of ≥ 80% and achieve 90% on-time performance reviews and metric scorecard updates. Outcomes: Launch a Unified Marketing Strategy: Develop and roll out a strategic marketing plan for each brand within the first 90 days, aligning with business unit goals. Website Performance: Optimize and manage 3 brand websites, achieving a 30% increase in site engagement (click-throughs, session time, form fills) within 12 months. Brand Asset Production: Deliver at least 10 high-impact brand assets monthly (OMs, presentations, videos, etc.) that meet brand standards and business goals. Offshore Team Management: Implement weekly team check-ins, project tracking, and QA workflows resulting in 15% improved turnaround time on asset delivery. Local Marketing Optimization: Execute localized marketing campaigns that improve foot traffic or conversion at priority FreeUp locations, with at least 3 test-and-learn campaigns launched in 6 months. Cross Departmental Alignment: Establish quarterly strategy meetings with leaders from Construction, Investor Relations, and Operations to ensure marketing efforts directly support evolving business goals of each brand. Competencies: Strategic Thinking + Executional Agility - Can zoom out to set vision across brands and zoom in to optimize a marketing plan at a single storage facility or target investor. Project Management Mastery - Certified or equivalent practical expertise in managing multiple projects with dependencies, milestones, and cross-functional coordination. Can utilize project management systems and tools to keep a team organized and accountable. Salesforce CRM & Marketing Integration - Strong experience implementing and optimizing marketing processes and reporting via Salesforce. Team Leadership & Development - Ability to coach, mentor, and hold direct reports accountable, especially in offshore and hybrid team structures. Content & Quality Control - Experience in overseeing content accuracy, brand cohesion, and ensuring quality through scalable systems. Full-Stack Marketing Skills - Competence in creative direction (design, video), digital (SEO/SEM, social), web development and presentation or investment materials. Resilience & Horsepower - Demonstrated ability to own outcomes, navigate ambiguity, and produce high-quality work in a performance-based culture. Requirements: Travel to Manila, PH and management of a remote team 12+ years of marketing experience Bachelor’s degree in Business Development, Marketing, Business Management or related Project Management Certification Experience with Salesforce CRM Local Marketing across multiple brands Benefits Competitive Full Time Base Salary: $150k – $180K annually. Comprehensive benefits including 401k with company matching. Access to company profit sharing. Access to company carried interest program. Wellness benefits include company paid health, vision, dental, short-term disability, and life insurance. In house performance coaching. Unlimited PTO. Reimbursements for phone, transportation, and entertainment, and more through an innovative cafeteria benefits plan.

Seattle, WA, USA

$150,000/year

Senior Digital Marketing Manager63393561418241121

Workable

Senior Digital Marketing Manager

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers. Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution. Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer. This role will be based in Seattle, WA Reports To: Senior Director of Marketing Cycling Frog and Lazarus Naturals are seeking a results-driven and strategic Senior Digital Marketing Manager to lead our digital acquisition efforts and grow our DTC businesses. This role will oversee all performance marketing channels—including paid, organic, and affiliate marketing—and manage a small but mighty team. You’ll work cross-functionally with Creative, Brand, and Ecomm to execute high-impact campaigns that drive traffic, conversions, and revenue across our two fast-growing cannabis and wellness brands. This role reports to the Senior Director of Marketing. Key Responsibilities Acquisition Strategy & Execution Own and optimize the full acquisition funnel across paid and organic channels—including SEM, paid social, display, sponsored content, affiliate, influencer, and emerging platforms. Strategically manage vendor and platform relationships (Google Ads, Meta, TikTok, affiliate platforms, etc.) to ensure performance and alignment with business goals. Navigate advertising compliance challenges unique to cannabis and natural wellness products by developing strategies that work within—and sometimes around—the limitations of major platforms. Think creatively and resourcefully about growth: identify new acquisition opportunities through content partnerships, influencer programs, email/SMS campaigns, native placements, and niche publishers. Tailor messaging and spend strategies for new vs. returning customers across distinct product lines (THC, CBD, functional wellness). Champion a test-and-learn mindset—develop A/B tests for creative, landing pages, targeting, and messaging to continually improve campaign performance. Data, Reporting & Optimization Analyze acquisition performance metrics (CAC, ROAS, LTV, conversion rates, etc.) to identify opportunities and reduce cost per acquisition. Develop weekly and monthly reports to track KPIs, surface insights, and communicate business impact to internal stakeholders. Maintain dashboards or visualization tools that clearly track campaign health and trajectory. Proactively identify performance issues, uncover root causes, and implement improvements across underperforming campaigns or channels. Regularly analyze customer cohorts and acquisition paths to identify high-value segments and optimize spend allocation. Own A/B testing roadmaps across acquisition channels to continually refine tactics and creative. Team Management & Leadership Manage and support two direct reports: Affiliate Marketing Manager and Social Media & Community Specialist. Foster collaboration across teams and develop systems for executing performance and growth strategies at scale. Cross-Functional Collaboration Partner with the creative team to ideate, brief, and test new ad creatives, landing pages, and campaign messaging. Collaborate with Ecomm, Brand, and Product Marketing teams to align acquisition initiatives with product launches, seasonal campaigns, and promotional calendars. Requirements Who You Are 5+ years of digital marketing or performance marketing experience, preferably in CPG, wellness, or highly regulated categories (e.g., cannabis, supplements, alcohol). A strategic thinker and creative problem solver—you’ve navigated advertising restrictions before and know how to work around limitations without sacrificing results. Demonstrated success managing acquisition across paid media platforms (Google, Meta, TikTok, programmatic, etc.). Analytical mindset with a strong grasp of performance metrics, conversion funnels, and customer LTV. Hands-on experience using ad platforms, analytics tools (GA4, Looker, Shopify, etc.), and affiliate networks. Proven leadership and team management capabilities. Comfortable working in a fast-paced, highly collaborative startup environment. Bonus: Experience with both high-velocity ecomm and regulated products (CBD, THC, or wellness). Benefits Why Join Us? Cycling Frog and Lazarus Naturals are at the forefront of two powerful movements: cannabis normalization and accessible natural medicine. We’re vertically integrated, mission-driven, and fiercely committed to making high-quality, affordable products that work. If you want to make an impact at the intersection of wellness, cannabis, and ecommerce, we’d love to meet you. Medical, Dental, Vision Five weeks PTO & 3 holidays Fully stocked kitchen 401(k) plan Salary Range: $100-$120k

Seattle, WA, USA

$100-120/year

Workable

Brand Marketing Manager

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers. Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution. Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer. Cycling Frog and Lazarus Naturals are looking to bring on a proactive, high-performing Brand Marketing Manager to help implement and execute marketing strategies and plans designed to accelerate the growth of both brands into the coming years. We’re looking for a thoughtful risk-taker who is able to problem solve, roll up their sleeves and pivot, and assess results. Responsibilities and Duties: Brand Management: Partner with the Marketing Team in developing seasonal, evergreen, and product brand campaigns from concept ideation to campaign execution across channels. Responsible for creating and managing strategic briefs, briefing in creative needs, collecting input and feedback from key channel stakeholders, and overseeing rollout across our wholesale and direct-to-consumer business units. Ensure we achieve key milestones leading up to and throughout a campaign or product launch through a variety of communication channels including project management tools, campaign readiness meetings, and creative reviews. Help build impactful co-branding/partnership opportunities for our brands with other synergistic brands that create awareness and reach target audiences; develop project proposals, drive outreach and discovery conversations, develop partnership concepts, and shepherd execution. Own merchandise programs across our brands; work closely with the Director of Marketing on evergreen and seasonal merch concepts, research competitive pricing across vendors, drive artwork requests, and facilitate ordering in partnership with internal buyers. Manage the rollout of press initiatives and lead the development of new press kits. Partner with the Marketing team and Product Portfolio Manager to bring new products to market that solve unmet consumer needs and help generate demand and awareness. Serve as a guardian for the brand, ensuring all aspects of brand guidelines and positioning are adhered to across channels and throughout the organization. Trade Marketing: Lead the development and execution of trade marketing strategies for Cycling Frog beverages working closely with the sales team & distribution partners to create impactful trade marketing materials that drive brand awareness and sales at retail. This includes creating and managing materials for point-of-sale displays, promotional campaigns, and retailer-specific collateral. Develop & implement strategies that help support product launches and ongoing retail presence, ensuring that products are optimally positioned on shelves and in the market. Routinely visit core distributor partners across the US and train sales reps and teams in the field on how to best present and talk about our brand, and display our products, and to audit performance and improve ongoing promotional strategies. Reporting: Keep a pulse on our competitors and industry landscape, regularly reporting findings and newness to help us stay abreast of trends and to ensure we remain differentiated. Determine campaign success metrics in partnership with the brand, B2B, and DTC teams. Measure and report on campaign effectiveness and adapt future campaigns based on results. Requirements Qualifications 5+ years of beverage brand management or trade marketing experience. Brand Manager experience is a plus. Prior experience as a Brand Manager, overseeing product strategies and brand growth, is highly desirable. Proficient at organizing and executing brand activations. Advanced understanding of creating strategic and creative marketing briefs. Strong people skills; knows how to nurture professional relationships with vendors and partners. Professional and personable communication style; able to collaborate with cross-functional teams and through the multi-stakeholder environment and nurture key relationships. Self-starter with solid project management and multitasking skills; keen eye for detail is a must. Ability to work in a fast-paced, results-focused environment. Benefits Comprehensive benefits (medical, vision, and dental insurance) Employee discount program Fully stocked kitchen 401(k) plan FSA & commuter benefits This is a full-time role based in Seattle, Washington. Please note, we will not consider applicants outside the immediate area. Interested parties are encouraged to include a cover letter detailing why you think you could be a great fit, along with an updated resume. Thanks, and we look forward to hearing from you. Veterans strongly encouraged to apply. Lazarus Naturals is proud to be an equal opportunity employer and is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. For individuals with disabilities who would like to request an accommodation, please reach out to hr@lazarusnaturals.com

Seattle, WA, USA

Negotiable Salary

Audience Development Manager, Seattle63499933350785123

Workable

Audience Development Manager, Seattle

Deadline to apply: Friday, August 8th City Cast is seeking a passionate community and brand builder to join our City Cast Seattle team as Audience Development Manager. This person will be the engine behind our local social media presence and our broader relationship with our audience and fans in your city. The ideal candidate comes prepared to build fandom around this new local media brand, primarily through social, but also through assisting our strategic efforts in marketing partnerships, membership and events. Key Responsibilities Social Media & Audience Engagement Be the cultural pulse of the brand on social media, knowing what matters to the local community, who is influencing local culture, and what content matters most to our audience. Use this knowledge to inform local podcast and newsletter topics and also to inform HQ marketing approaches Work with Executive Producer, Creative Producers and Host to develop content and engagement approaches across TikTok, Instagram, YouTube, and Reddit Manage the social media calendar in conjunction with the Executive Producer Engage with our audience daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints Identify and share back analytics, trends, wins, and learnings from social performance Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy Local Marketing & Membership Execution Assist marketing team on executing partnerships, sponsorships, and collaboration opportunities with local organizations and like-minded brands. Collaborate with the national membership team to optimize the local member experience Share back local insights, cultural dynamics, city trends, and innovative ideas with City Cast marketing team to inform our work nationally Help execute PR opportunities at the local level Support occasional in-person events on the ground Collect and create local content for marketing team to use in ads promoting City Cast Seattle Manage the local marketing budget and oversee swag and branded materials What We’re Looking For 2+ years experience in social media, audience engagement, or community management Experience developing marketing strategies for a brand Deep knowledge of the Seattle's local culture, institutions, events, who is influencing who, and online communities Strong writing and voice skills — you know how to sound human, engaging, and on-brand Familiarity with TikTok, Instagram, Reddit, and short-form video content creation Highly organized, self-directed, ready to roll up your sleeves, and energized by connecting with people A collaborative spirit who thrives in a startup-like environment The Audience Development Manager, Seattle will report to the Executive Producer. This position is full-time, with excellent benefits. The annual salary range is $65,000-$80,000 depending on experience. You must be local, though work will be primarily remote. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. Read about our company here. We encourage everyone to apply. Requirements To be considered for this role, you must currently reside in the metro area of Seattle.

Seattle, WA, USA

$65,000-80,000/year

Workable

Marketing Coach

Position: Marketing Coach Location: Tacoma, WA Type: Contract Reports to: Program Director Overview: The Making A Difference Foundation is on the lookout for a passionate and knowledgeable Marketing Coach to guide and empower small business owners and entrepreneurs in improving their marketing strategies. The successful candidate will have a deep understanding of various marketing channels and techniques, with the ability to develop tailored strategies that drive engagement, awareness, and growth. Key Responsibilities: - Coaching: Provide one-on-one and group coaching sessions to clients, focusing on enhancing their marketing skills and knowledge. - Strategy Development: Help clients create and implement effective marketing plans tailored to their specific business goals and target audiences. - Training Workshops: Design and conduct engaging training sessions that cover essential marketing topics such as digital marketing, social media marketing, branding, content creation, and more. - Evaluation: Assess clients' current marketing efforts and provide actionable insights and recommendations for improvement. - Goal Setting: Assist clients in defining clear marketing objectives and measuring their success through relevant KPIs. - Resource Provision: Develop marketing resources, toolkits, and best practice guidelines for clients to utilize in their marketing efforts. - Networking Opportunities: Create opportunities for clients to connect with other entrepreneurs and marketing professionals. - Feedback and Improvement: Gather client feedback to refine coaching methods and improve training content continuously. Requirements Qualifications: - Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. - Proven experience as a marketing coach, consultant, or similar role. - In-depth knowledge of marketing principles, strategies, and trends. - Excellent communication, presentation, and interpersonal skills. - Ability to motivate, inspire, and guide clients to achieve their marketing goals. - Experience with digital marketing tools, social media platforms, and analytics. - Certification in marketing or coaching (e.g., Digital Marketing Certification, ICF, CCE) is a plus. Skills: - Strong creative and strategic thinking abilities. - Proficient in using marketing software and technologies. - Excellent organizational and time management skills. - Flexibility to adapt coaching and training techniques to the clients' needs. Benefits Benefits: - Competitive salary and performance-based incentives. - Flexible working hours and some remote work options. - Professional development opportunities. - Networking and collaboration with other professionals. How to Apply: Interested candidates should submit their resume and a cover letter detailing their relevant experience and coaching philosophy.

Tacoma, WA, USA

Negotiable Salary