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Senior Director of Marketing - MedTech (Hybrid Minneapolis, MN)
Why work for CVRx?
CVRx pioneers' unique therapies that harness and harmonize the body’s natural systems, benefiting society and making CVRx a universal role model in healthcare. We value our commitments to others and continue to overcome challenges through determination, collaboration and purpose. If our culture and values speak to you, and if you have a passion for cutting-edge medical technologies, join our team and our mission to help others live better lives.
This is a full-time hybrid role and our selected candidate will be expected to work a minimum of 3 days per week onsite at our Brooklyn Park, MN headquarters.
A day in the life:
The Senior Director of Marketing leads the development, strategy, and execution of marketing initiatives for CVRx products in markets defined by senior leadership. This role is responsible for building awareness and driving adoption of our therapy among physicians, hospitals, and consumers, while also spearheading direct-to-consumer marketing efforts. The Senior Director of Marketing will collaborate closely with Sales, Sales leadership and Marketing colleagues, among others, to develop and execute effective commercialization strategies, while fostering strong and productive relationships across teams
Key Duties and Responsibilities:
Messaging and positioning
Become proficient with Barostim Therapy for the treatment of heart failure and hypertension, commercial and clinical.
Develop educational and communication programs and materials, to facilitate physicians in patient identification, selection and enrollment, and therapy acceptance by physicians and consumers.
Develop and manage the collaborative production of marketing material and sales collateral.
Aid in development of corporate messaging (e.g. branding, press releases, webinars, and corporate presentations).
Develop and execute an awareness program to educate potential patients, clinicians, payers and strategic partners.
Develop and evolve brand strategy for Lead development and execution of practical strategies to expand brand reach, interest, and awareness.
HCP Awareness
Work closely with local CVRx sales teams, Key Opinion Leaders (KOLs), patient associations, and local health authorities to expand the knowledge of and access to CVRx’s therapy solutions.
Expand online presence via websites, social networks, and search engines.
Develop and execute medical conference strategy, planning and engagement.
Patient Marketing & Awareness
Develop comprehensive Direct-to-Consumer marketing strategy, with primary responsibility of patient lead generation activities and patient funnel optimization.
Medical Education:
Lead planning and organization of regional events, including but not limited to, National Medical Education programs, referral events, hospital awareness programs, and Continuing Medical Education (CME) sessions.
KOL Engagement:
Work with KOLs and key influencers in main markets to facilitate knowledge of and acceptance of CVRx’s new therapies (i.e. creation of this specific market).
Product Strategy:
Develop plans for obtaining ongoing market intelligence.
Lead the development of a comprehensive product roadmap, including market research, customer requirements and close collaboration with R&D organization
Measurement and metrics
Coordinate with Sales Operations leadership to further develop and optimize Salesforce.com as a revenue reporting, customer relations, and forecasting management tool.
Identify and track metrics needed to determine effectiveness and ROI for sales and marketing activities.
Complete special projects and perform job-related duties as assigned.
Requirements
What we expect from you:
Bachelor’s degree required
5+ years of medical device (or MedTech) marketing experience
Outstanding communication skills including verbal and written
Expert level skills using Office 365 tools including PowerPoint, Excel, Outlook
Ability to work effectively in an entrepreneurial, informal development environment while creating standards of excellence for future team members
Demonstrable experience in both learning of and creating a deep understanding of a relatable medical device while promoting therapy awareness to various HCPs, centers and consumers
Hands-on methods: not afraid to get “in the weeds” and perform alongside team members as well as lead them
Able to function as a hands-on member internally and represent the company well while interacting externally with medical professionals and customers alike
Career aspirations in leadership
A valid form of approved dentification for Air Travel is required (domestically and abroad)
What we would like to see:
MBA degree from a top tier business school preferred
Prior experience with active implantable devices, including cardiovascular/cardiology and/or heart failure therapies
Involvement with commercial launches and clinical research of an implantable medical device and/or therapy
Conveying a professional executive presence and a keen ability to appeal to audiences of all types
Experience with Direct-to-Consumer marketing of a medical device or therapy
Working Conditions:
Normal hybrid office working conditions with professional home office set-up
Willingness and ability to travel up to 60% and work in a team of professionals
Ability to lift up to 15 lbs. if necessary, as part of role responsibilities
Benefits
What we offer:
CVRx is proud to offer competitive salaries and benefits plans.
We offer a culture of teamwork, collaboration, and positivity, where challenging the status quo is welcomed, continuous learning is valued, and each of us has an opportunity to make a significant impact in an exciting, purpose-driven startup environment while also having fun.
Salary (or Hourly) range for U.S locations (USD): 179,000 -245,000
In addition to Base Salary, this position is eligible for our Corporate Bonus Plan (CBP) which provides the opportunity to earn additional compensation for the company’s meeting established annual objectives and prorated based on earned annual base salary.
The base salary range is applicable across the U.S., complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and specific location.
We also offer a competitive benefits package, details listed below:
Competitive Health & Dental Insurance options with generous Company contributions
Company contributions to an HSA with a high deductible insurance plan selection
401(k) with a company match
Employee stock purchase plan & stock option grants
12 company-paid holidays per year in addition to our generous Flex PTO plan
Generous paid time off for new parents
Company-paid life insurance & disability options
Unlimited growth opportunities
Training & learning opportunities
Flexible Schedules
EEO statement
CVRx, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
If you're an independent, self-motivated individual with excellent interpersonal skills, a desire to do great things and have a background in medical devices, healthcare or a related field, we want to hear from you!
If you need assistance or an accommodation due to a disability, you may contact us at hiring@cvrx.com.
This requisition will be open until filled.
Minneapolis, MN, USA
$179,000-245,000/year
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