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Marketing Manager (Email / CRM Marketing)
World Central Kitchen (WCK) is seeking an Email Marketing Manager to lead our email strategy at the intersection of storytelling, supporter engagement, and fundraising. This role will be responsible for developing compelling newsletters, urgent fundraising appeals, and automated journeys tailored to diverse audience segments. The ideal candidate brings expertise in email platforms, audience behavior, and data-driven optimization—and is passionate about using these skills to grow our donor base and deepen global connection to WCK’s mission. Most importantly, this individual will take pride in telling WCK’s powerful stories and building lasting relationships with our supporters
Key Responsibilities:
Campaign strategy and execution: Lead the end-to-end development and execution of email campaigns, including story-driven newsletters, fundraising appeals, campaign launches, and supporter journeys (e.g., welcome, thank-you).
Creative development: Write, edit, and produce emotionally resonant and visually engaging emails that reflect WCK’s brand voice and convey urgency and impact.
Segmentation and personalization: Create and launch campaigns customized for audience segments based on giving behavior, engagement history, and content preferences.
Automated journeys: Build and continuously refine automated series—such as welcome, re-engagement, retargeting, and milestone journeys—in collaboration with key Development stakeholders.
Data-driven optimization: Analyze campaign performance (e.g., open rates, click-through rates, conversions, A/B tests) and apply insights to improve reach, engagement, and impact.
Platform management: Manage and optimize our email service provider (e.g., Salesforce Marketing Cloud, Every Action, Mailchimp, Paradot, or Similar), including audience segmentation, tagging, list hygiene, and journey automation.
Cross-team collaboration: Partner with fundraising, content, IT, and field teams to align messaging with organizational priorities, reflect timely events, and ensure foundational infrastructure supports scalable
marketing.
Compliance and deliverability: Ensure adherence to email marketing laws and best practices
(e.g., GDPR, CAN-SPAM), maintaining strong list health and deliverability standards.
Application & Cover Letter
This application requires a cover letter that explains your interest in this position and in working for WCK.
References and Background Checks
To help ensure the safety of our communities and our teams, our selection process will include reference and background checks, subject to any legal or regulatory requirements.
Equal Opportunity
WCK is an equal opportunity employer committed to inclusion and diversity and to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.
Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of employment at this time.
E-Verify
For US based employment, WCK participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. Please view the E-Verify posters here with important information.
Para empleados en los EEUU, WCK participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Haz clic aquí para ver los carteles de E-Verify con información importante.
No recruiters or agencies, please.
Requirements
5+ years of experience in email marketing, ideally in nonprofit, journalism, or digital-first environments with a focus on fundraising or conversion.
Demonstrated experience with segmentation, automation, retargeting, and optimizing email performance through A/B testing and analytics.
Proficiency in CRMs and email platforms (e.g., Salesforce Marketing Cloud, EveryAction, Mailchimp, Klaviyo, Campaign Monitor) and a strong grasp of key engagement metrics and online/offline integration.
Solid understanding of digital marketing trends and a data-informed approach to creative testing and optimization.
Excellent writing and storytelling skills, with a proven ability to create high-performing, dynamic content.
Strong organizational skills with the ability to manage multiple projects, adapt to evolving priorities, and work independently.
Collaborative mindset and ability to integrate email strategy with broader organizational and campaign initiatives.
Passion for humanitarian work, with empathy and an instinct for acting with urgency and care during critical moments.
Alignment with the mission and values of WCK.
Must have valid passport.
Preferred Skills:
Experience with dynamic content, conditional logic, or advanced personalization techniques (preferred).
Familiarity with HTML/CSS for email (preferred).
Background in digital ad retargeting or integrated paid media journeys (preferred).
Ability to adapt messaging quickly in response to disasters or global developments (preferred).
Benefits
ZERO Premiums: WCK covers 100% of insurance premiums for employees and their dependents, including medical, dental, vision, and group life coverage. Benefits begin on your date of hire.
Voluntary Benefits:
Options include:
Additional Life Insurance
Pet Insurance
Supplemental AD&D
Flexible Spending Accounts (Dependent Care and Health Care)
403(b) Retirement Plan:
WCK offers a 50% match up to 8% of employee salary deferrals, beginning within 30 days of hire.
Life & Disability Insurance:
100% employer-sponsored group life and disability insurance provided within 30 days.
Paid Time Off (PTO):
Responsible PTO, including vacation, sick, and personal leave, plus paid holidays.
Growth Opportunities:
Learning and development support to grow your career.
Employee Assistance Program (EAP):
Free and confidential support for life’s challenges.
Annual Salary Reviews and additional benefits outlined in the Personnel Manual.
Salary Range: $85,000 - $100,000 USD per year
Washington, DC, USA
$85,000-100,000/year
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