Workable
Product & Go-to-Market Strategy Lead
Job Title: Product & Go-to-Market Strategy Lead
Location: New York NY (Travel Required) – No sponsorship available
Employment Type: Full-Time
About Madison Ave Consulting
Madison Ave Consulting is the team behind Pulse, our Salesforce-native product designed to give organizations clear, actionable visibility into their projects, resources, and outcomes. As a Salesforce consulting partner, we built Pulse to bridge the gap between technology and business goals, helping leaders make smarter decisions with real-time insights directly inside Salesforce.
About the Role
We are looking for an experienced leader to take ownership of the go-to-market strategy, product roadmap, and partner/channel enablement for our Salesforce solution, Pulse. In this role, you’ll bring proven expertise in driving SaaS product growth.
Requirements
Key Responsibilities
Go-to-Market Leadership:
Develop and execute GTM strategies for our Salesforce Product “Pulse”, aligning with Madison Ave’s ideal customer profile and growth objectives.
Lead product launch readiness, ensuring seamless, packaging, and sales enablement across teams.
Partner with Sales, Finance, and Operations to surface risks, identify opportunities, and drive course corrections in real time.
Coordinate and lead product demos and presentations for internal and external stakeholders.
Product Strategy & Management:
Own the roadmap for Pulse, driving product-led growth.
Translate customer and partner feedback into actionable product requirements.
Work with development teams to prioritize features that improve customer experience, profitability, and scalability.
Channel & Partner Enablement:
Strengthen collaboration with value-added reseller (VAR) and partner networks to expand reach and maximize customer lifetime value.
Enable partners through marketing collateral, training, and operational tools that drive adoption and revenue growth.
Qualifications
4+ years of experience in Product Management, GTM Strategy, Revenue/Commercial Operations, or Channel Enablement (SaaS required, Salesforce strongly preferred).
Proven track record of driving revenue growth through product strategy and/or partner-led channels.
Deep understanding of mid-market buyer needs and the levers that drive adoption and retention.
Strong forecasting, planning, and execution skills with comfort operating in fast-paced environments.
Excellent executive presence with the ability to influence cross-functional stakeholders and external partners.
Analytical mindset with the ability to translate data into strategic decisions.
Benefits
Why Madison Ave Consulting?
Join a high-performing team of seasoned Salesforce professionals
Be part of a growing consultancy rooted in healthcare and enterprise delivery
Enjoy flexible remote work, a collaborative and respectful culture, and a focus on professional growth
Work on meaningful Salesforce projects that drive real impact for clients
Represent Madison Ave at client engagements, Salesforce events, and industry conferences

New York, NY, USA
Negotiable Salary