Fractional Director of Marketing & E-commerce

Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane’s growth and brand evolution, while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization. The ideal candidate will blend creative brand-building expertise with analytical, data-driven performance marketing skills. They will manage core D2C marketing channels, oversee and allocate budgets, and collaborate closely with leadership and cross-functional teams to achieve ambitious business goals.  While fractional and contracted, this role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 20 hours per week.  This role reports directly to the Miami-based co-founders and is open to candidates across North America in a remote capacity. Responsibilities: Lead Nomad Lane’’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory. Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives. Manage marketing budget; including forecasting and regular reporting. Plan, execute and report on a 360°, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels.  Manage the marketing and content calendars, overseeing owned channels and lifecycle marketing activities, as well as email, SMS, editorial content and social media. Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI. Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution. Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing. Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate.  Own relationship with performance marketing agency and marketing technology platform partners. Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates. Requirements 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles. Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value. Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem). Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast-paced environment. Proven experience managing budgets, forecasting, and reporting to senior leadership. A creative thinker with strong problem-solving skills and the ability to translate insights into actionable strategies. Excellent communication and leadership abilities, capable of influencing cross-functional teams and senior management. Hands-on approach with a willingness to engage deeply in tactical execution when necessary. Benefits Flexible working hours, fully remote Real ownership in shaping the brand and growth strategy Close collaboration with founders Potential to expand into a long-term role