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Marketing Lead

Negotiable Salary

INTX Insurance Software

Austin, TX, USA

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About INTX INTX is on a mission to modernize the Property & Casualty (P&C) insurance space by delivering powerful, intuitive SaaS solutions. As a growing startup, we’re helping carriers, reinsurers, MGAs and Captives transform the way they work with cutting-edge technology that brings efficiency, auditability, seamless integration, insight, and simplicity to complex processes. About the Role We're looking for a Marketing Lead to be our first and only marketing hire — someone who can own the entire marketing function from strategy to execution. This is a hands-on role for a self-starter who thrives in fast-paced, high-ownership environments. You’ll work closely with leadership to define our brand, generate leads, build campaigns, and scale our go-to-market engine. Key Responsibilities Develop and own INTX’s marketing strategy — from brand positioning to lead generation and customer engagement. Plan and execute integrated marketing campaigns across digital, email, events, and content. Manage the company website, manage SEO/SEM, and drive traffic growth. Create compelling content — including whitepapers, case studies, social media posts, and newsletters. Set up and optimize marketing tools, CRM, analytics, and performance tracking systems. Partner with sales to align messaging, generate qualified leads, and shorten sales cycles. Define KPIs and report on marketing performance, iterating rapidly based on data. Manage external marketing and PR agencies — set scopes, coordinate deliverables, ensure brand/voice consistency, and hold vendors accountable to timelines and ROI. Build awareness in the P&C insurance space by identifying key channels, events, and communities. Requirements Deep marketing expertise Proven ability to develop and execute successful marketing strategies, especially in B2B spaces, in close partnership with sales teams. Strong understanding of content marketing, demand generation, branding, and analytics. Start-up experience Comfortable wearing many hats in a resource-constrained environment. Experience being a one-person marketing team or working in lean teams. Able to prioritize, iterate fast, and balance strategy with execution. Happy to “roll up your sleeves and get your hands dirty” P&C insurance industry knowledge Any insurance carrier, reinsurer, MGA or insurance industry knowledge would be plus. Understanding of industry challenges, language, and buying behaviors. SaaS go-to-market familiarity Experience marketing a SaaS product, including familiarity with funnels, MQLs/SQLs, product-led growth (PLG), or ABM tactics. Qualifications 5–8+ years of marketing experience, with at least 2+ years in a leadership or ownership capacity. Strong portfolio of marketing campaigns and measurable results. Excellent writing, storytelling, and visual communication skills. Proficient with tools like HubSpot, Webflow, Google Analytics, LinkedIn Ads, and marketing automation platforms. Comfortable with light design work or managing freelancers/agencies. Self-driven, curious, and eager to build from scratch. Phantom Stock Options The Marketing Lead will be eligible for phantom stock options based on the achievement of defined marketing and growth objectives. Performance will be measured across four key categories, with weighting applied to reflect their importance to INTX’s business goals. 1. Brand & Market Presence Goal: Increase market visibility and credibility in the P&C insurance and SaaS space. 2. Campaign Execution & Efficiency Goal: Deliver high-quality, timely campaigns that support sales and brand goals. 3. Pipeline & Revenue Impact Goal: Drive measurable lead generation and pipeline growth to support sales targets. 4. Strategic Initiatives Goal: Build infrastructure and cross-functional alignment to enable scale. Benefits Why INTX Be a foundational member of a growing team High ownership and visibility Solve meaningful problems in a legacy industry ripe for disruption Benefits Competitive compensation + potential phantom equity package Health, dental and vision insurance Health savings account (HSA) 401k matching

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Austin, TX, USA
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