Marketing Manager

Title: Marketing Manager - Women's Summits Location: New York Working Pattern: Hybrid, 3 days in our office at 41 Madison Avenue Salary: $95,000 - 103,000 + Discretionary bonus With Intelligence is a leading provider of business intelligence, data and insights on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 500 staff globally with our head office based in London. The Role We are seeking an experienced Marketing Manager to join our New York team. This role will be focused on developing an audience of engaged investors, investment consultants and asset managers for our premier Women’s Summits portfolio, with an aim to increase audience numbers and build comprehensive attendee intelligence that will be key to growing our business. This position combines traditional event marketing expertise with modern data-driven approaches, focusing primarily on outbound marketing including email, social media, and targeted digital campaigns. The Marketing Manager will be responsible for strategizing, creating, and delivering on all aspects of event marketing campaigns while implementing smart automation and optimization processes. In addition to executing compelling campaigns with expertly written copy, the Marketing Manager must be comfortable working with marketing technology, have strong analytical capabilities, and possess good knowledge of CRM systems and data management. They will need to be adept at handling multi-channel campaigns, building targeted prospect lists in collaboration with sales teams, and liaising with global teams to ensure key deliverables are met. They must be able to report back on campaign performance and attendee acquisition metrics, adapting future messaging and targeting strategies based on these insights. The ideal candidate will be personable, versatile, proactive, and excited about combining creative event marketing with data-driven optimization to drive exceptional results. Responsibilities Event Marketing & Campaign Execution Develop and execute comprehensive marketing strategies for the Women’s Summits portfolio, building compelling campaigns that create urgency and drive delegate acquisition through multi-channel approaches (email, social media, digital advertising, direct outreach) Work closely with sales teams to build accurate, tailored prospect lists and develop targeted outreach strategies, including detailed audience research and comprehensive contact databases for LPs, GPs, investment consultants, and industry advisors Support outreach efforts for event sponsorship opportunities and build strategic partnerships with industry organizations to expand marketing reach and cross-promotion opportunities Data Automation & Technology Integration Implement and maintain marketing automation workflows throughout the conversion funnel to optimize lead nurturing, registration processes, and lead qualification routing systems Suggest optimizations for CRM systems, with comfort in understanding lead scoring, attendee segmentation, and pipeline management Identify and analyze critical behaviors and engagement patterns to guide website optimization and persona-based marketing strategies Analytics & Performance: Conduct in-depth analysis to measure campaign effectiveness, registration conversion rates, and ROI across all channels, including attendee acquisition costs and conversion funnel optimization Develop comprehensive audience research, segmentation strategies, and detailed prospect profiling to identify high-value targets and improve targeting accuracy Implement A/B testing protocols and create detailed performance reports with actionable insights, continuously optimizing marketing processes and campaign workflows based on data-driven results Requirements Experience of working in a fast-paced marketing role. Demonstrated experience with email marketing platforms and multi-channel campaign management Strong background in marketing automation platforms (Pardot, or similar) Proficiency in CRM systems and data management Experience with marketing analytics and attribution modeling Familiarity with lead scoring methodologies and conversion funnel analysis Excellent written and verbal communication skills Demonstrable ability to collaborate with all levels of leadership and across multiple teams Detail-oriented with excellent project management capabilities Organized approach to work, with a strong focus on accuracy and attention to detail Proactive and adaptable in a fast-paced environment Can work well with minimal supervision Advanced Microsoft Office skills  Collaborative team player with strong self-motivation Benefits 24 days PTO and bank holidays Discretionary bonus Enhanced parental leave Wellness days and incentives Matched 401k Health and dental plans Birthday day off Employee assistance program Travel loan scheme Charity days Breakfast provided in the office Social events throughout the year