Director of Ecommerce & Growth

Step into the innovative world of OP2 Labs, a veteran-founded, 10X INC 5000 leader in science-driven health and wellness solutions. Our flagship brands, Frog Fuel and ProT Gold, manufacture and deliver clinically proven, fast-acting protein supplements designed to enhance recovery, performance, and longevity. Trusted by professional athletes, medical professionals, and health enthusiasts alike, we are committed to quality, integrity, and empowering individuals to stay strong and unbreakable at every stage of life. Our dynamic marketing team is seeking an experienced Director of Ecommerce & Growth to oversee and optimize our online storefronts and manage the performance marketing campaigns that drive revenue. With a minimum of 7 years of experience managing online commerce platforms, this role will be the architect of our entire customer acquisition and retention engine. You will own the P&L of our performance marketing ecosystem, lead our high-performing agency partners, and be directly accountable for driving the revenue that will take our brands to the next level. This role reports directly to the Chief Revenue Officer and is a key member of the revenue leadership team. This role is an in-office role at our HQ in north east Fort Worth. Responsibilities: Ecommerce Strategy: Develop and execute comprehensive strategies to drive sales, optimize user experience, and achieve business objectives across all ecommerce platforms. Ecommerce P&L Ownership: Own the strategic management and performance of our e-commerce storefronts, leading initiatives for merchandising, listing optimization, and the overall customer journey to maximize conversion and profitability. UX and CRO: Develop the strategic roadmap for CRO, defining the testing priorities and directing resources to run A/B tests and implement winning variations. SEO strategy and implementation: Develop and execute SEO strategies for e-commerce, including but not limited to keyword optimization, meta tags, site speed improvements, and content updates to increase organic traffic and rankings. Theme updates: Facilitate cosmetic changes to e-commerce themes to improve user UX and experience. Collaborate with partners on more technical updates. Performance reporting: Analyze and report on and develop key metrics and KPI’s for e-commerce, including traffic sources, conversion rates, and sales performance. Provide actionable insights to improve ecommerce performance. Agency Management: Serve as the primary point of contact for our performance marketing agency, aligning on strategy, setting goals, and managing budgets to maximize Return on Ad Spend (ROAS) and LTV. Performance Analysis: Continuously analyze performance marketing data across all paid channels (e.g., Meta, Google, TikTok). Report on key metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates to the leadership team. Full-Funnel Strategy: Develop and oversee integrated marketing campaigns, ensuring a seamless customer experience from ad creative and landing pages to the final checkout process. Budget Oversight: Collaborate with the CRO to allocate and manage the performance marketing budget, making data-driven decisions to shift spend towards the most profitable channels. Collaboration:  Collaborate and lead cross functional teams to accomplish tactical and strategic objectives. Requirements 7+ years of experience in performance/growth marketing for a high-growth DTC brand, with a demonstrated track record of managing multi-million dollar annual advertising budgets. Proven experience managing external marketing agencies or an in-house paid media team. Proven experience with Shopify and Amazon Seller Central. Expertise in SEO, including keyword research, on-page optimization, and site audits. Proven experience with CRO tools and techniques, including A/B testing platforms (e.g., Shoplift, Optimizely). Strong understanding of performance marketing channels, data analytics, and best practices (PPC, SEM, Paid Social, etc.). Analytical mindset with experience generating reports and actionable insights from both on-site (Google Analytics) and paid media (Meta, Google, etc.) data sources. Proficiency with tools such as Google Analytics, Shopify reporting features, and SEO tools like SEMrush or Ahrefs. Excellent communication and collaboration skills. Bonus Points: Experience managing retail ecommerce platforms (e.g., Target+, Vitacost). Previous experience using Polar Analytics or Triple Whale. Knowledge of inventory and order management systems. Familiarity with the vitamins and/or supplements industry. Strong understanding and experience using AI solutions. Benefits Competitive salary DOE Incentive-based bonus Medical, Dental, and Vision Monthly product subscription and family purchase discounts Health and Wellness stipend Company credit card World-class employee recognition program We are not accepting applications from third-party recruiters or agencies for this position. Direct applicants only.