Brand Marketing & Communications Director

This role is open to candidates in the DC area, Boca Raton, FL, New York, NY, and Chicago, IL. This is a remote role with business travel required. Company goal is to be hybrid in the future. ProperXPM is a private equity-backed consolidation platform with a mission to modernize and professionalize property management by acquiring and integrating firms, streamlining operations, leveraging technology, and enhancing stakeholder value. We are building the future of multifamily operations—join us in this transformation. About the Role ProperXPM is seeking a seasoned, high-impact Brand Marketing & Communications Director to elevate our corporate brand voice, lead strategic brand initiatives, and drive high-value marketing programs. This role will play a pivotal part in developing a credible, tech-forward, and people-first brand that drives thought leadership, supports portfolio growth, and fuels our M&A engine. As the Brand Marketing & Communications Director, you will shape how ProperXPM shows up in the market — defining a brand narrative that is equal parts credible, people-first, and tech-forward. You will play a pivotal role in amplifying ProperXPM’s presence through high-impact campaigns, strategic communications, and digital experience design that supports our M&A growth strategy, portfolio engagement, and talent acquisition. This is a cross-functional leadership opportunity for a high-performing marketing lead who can craft vision and drive execution. You’ll collaborate with senior executives across strategy, business development, and people operations to elevate our reputation and tell compelling stories about who we are and where we’re going. If you’re energized by the challenge of building a brand from the inside out, this role is for you. Key Responsibilities 1. Brand Thought Leadership Define and lead ProperXPM’s corporate brand identity and narrative across all touchpoints. Develop and execute a strategy for consistent thought leadership via blog content, newsletters, and social platforms. Identify relevant awards and speaking opportunities to elevate ProperXPM’s industry reputation. Build and maintain media relationships to secure earned media coverage and high-impact placements. Manage executive visibility including thought leadership bylines and speaker placements at industry events. 2. M&A Marketing Engine Support Collaborate with the CSO and business development teams to craft marketing collateral that supports sales, recruiting, and deal flow. Translate competitive insights and industry trends into differentiated brand positioning. Contribute to developing targeted campaigns and messaging to help close key leads and expand ProperXPM’s pipeline visibility. 3. People & Employer Brand Marketing Partner with HR and People teams to create marketing programs that enhance employee engagement and attract top talent. Lead storytelling efforts that highlight the people and culture of ProperXPM through content, campaigns, and advisory board engagements. Support internal communications initiatives, including employee newsletters, benefit communications, and engagement events. 4. Marketing Infrastructure & Operational Excellence Oversee the development of scalable toolkits, campaign templates, and marketing playbooks for portfolio companies. Lead the selection and implementation of marketing technologies that drive operational efficiency. Manage offshore and contract marketing resources to ensure brand consistency and executional excellence. Design and manage thoughtful, brand-aligned gifting and event strategies. 5. Website Management & Digital Standards Own and manage ProperXPM’s corporate website — including content strategy, updates, analytics, and performance optimization. Develop and maintain a set of web design standards, templates, and best practices for portfolio companies to ensure brand cohesion and scalability. Partner with design and development teams (in-house or external) to ensure seamless user experience and brand consistency across all digital properties. Our Core Values People-First, Tech-Forward: Empowering teams through innovative solutions. Authentic Candor & Transparency: Building trust through honest, direct dialogue. Good & Fast Over Perfect & Slow: Prioritizing execution and adaptability. Ownership & Accountability: Driving outcomes with initiative and responsibility. Empathetic Leadership: Leading with integrity, emotional intelligence, and support. What We Offer A collaborative, mission-driven environment Access to top-tier marketing and technology tools Opportunities to shape the brand of a high-growth platform company Competitive salary, benefits, and growth opportunities ProperXPM is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Requirements Qualifications Bachelor’s degree in Marketing or a related field (required) Minimum 8+ years of progressive experience in corporate marketing, brand strategy, or integrated marketing roles. Proven track record of developing brand narratives that drive awareness, credibility, and business growth. Experience managing corporate websites, including CMS platforms, SEO best practices, and analytics tools. Strong content creation skills across mediums (written, visual, digital) with a knack for storytelling. Experience developing digital standards/templates for multi-brand or portfolio environments is a plus. Expertise in marketing technologies, tools, and automation platforms. Experience in supporting M&A or B2B growth initiatives is strongly preferred. Ability to thrive in a fast-paced, high-growth environment with a focus on results and innovation. Benefits Compensation & Benefits Base Salary + Bonus based on experience Equity: Possible equity or LTIP based on experience and trajectory Other Benefits: Health, dental, vision, flexible PTO, 401k matching, team retreats, learning stipends