$55,000-75,000/year
Joyce Windows, Sunrooms & Baths
Pittsburgh, PA, USA
PIT Event & Field Marketing Manager (B2C Lead Gen) Company: Joyce Windows, Sunrooms & Baths Location: Pittsburgh, PA metro (PIT) — field-based Job Type: Full-time, on-site field leadership (evenings/weekends required) Compensation: $55,000–$75,000 base + monthly bonuses & overrides (OTE $90,000–$130,000+) Benefits: Health, dental, vision, PTO, paid holidays, mileage/car allowance, phone stipend, career growth Why this role exists We drive in-home design consultations for residential home improvement. Your job is to take ownership of event and field marketing in the Pittsburgh area—home shows, retail and partner pop-ups, community events, fairs, canvassing zones, and street teams—and produce a steady flow of qualified appointments for our sales team. This is a working manager role. You’ll be out in the field daily recruiting, training, staffing, and leading from the front while hitting aggressive lead goals. What you’ll do day-to-day Plan and run events: home shows, retail kiosks, fairs/festivals, local sponsorships, community days, and weekend pop-ups. Manage canvassing: build door-to-door and street teams, set territories, routes, and scripts, ride along for coaching, and track daily KPIs. Hit lead-gen targets: appointments set, show rates, and issued demos; report performance in CRM. Recruit and staff: source, interview, and onboard part-time event reps and canvassers; manage a team of 5–20+. Train and uptrain: teach the pitch, objection handling, and qualification standards. Handle logistics: secure booths, permits, signage, and promo materials; set up/tear down; manage inventory. Build partnerships: develop retail partners and local businesses for kiosks and co-marketing. Focus on quality: deliver qualified appointments that stick. Track lead cost and ROI. Be in the field daily to drive culture, energy, and results. What you bring 2–5+ years in event marketing, field marketing, canvassing management, retail/experiential marketing, or B2C lead generation. A proven record of hitting appointment, show-rate, and demo goals. Comfortable working evenings and weekends and traveling locally with your team. Strong recruiter and coach who can staff fast, train faster, and hold teams accountable. KPI-driven mindset; you manage by numbers and know how to adjust to hit goals. Valid driver’s license and reliable vehicle. Pay, schedule, and perks Compensation: $55,000–$75,000 base + monthly bonuses and overrides based on qualified leads, show rate, and issued demos. $90,000–$130,000+. Schedule: afternoons, evenings, and weekends for events, plus some mornings for recruiting and logistics. Perks: health/dental/vision, PTO/holidays, mileage/car allowance, phone stipend, paid training, and career growth. Growth path Senior Event/Field Marketing Manager → Regional Lead Gen Manager → Director of B2C Lead Generation. We promote from the field. How success is measured Appointments set per rep/day and per event Show rate and issued demos from event and canvassing leads Cost per lead and cost per appointment Team size, retention, and ramp speed Ready to run the field? For the fastest response, send your resume by text, call, or email: Text: (440) 577-5059 Call: (440) 274-5796 Email: wstclair@joycefactorydirect.com