Browse
···
Log in / Register

Senior Digital Marketing Manager

$100-120/year

Lazarus Naturals

Seattle, WA, USA

Favourites
Share

Description

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, as well as a sprawling operation that spans from farming over 300 acres of hemp, extraction, chemical processing, packaging and warehousing to support both brands and private label customers. Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone who would benefit from them, regardless of their financial situation and ability to pay, which is why we provide a 60% Assistance Program to veterans and people with disabilities or low-incomes. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution. Cycling Frog is normalizing the consumption of casual use THC products. We are on a mission to make THC convenient, affordable, and fun by making a sessionable THC beverage the same price as a beer or soda. We want to change the way THC is consumed and viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit into anyone’s lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC products across all 50 states via the internet, and anywhere you can grab a beer. This role will be based in Seattle, WA Reports To: Senior Director of Marketing Cycling Frog and Lazarus Naturals are seeking a results-driven and strategic Senior Digital Marketing Manager to lead our digital acquisition efforts and grow our DTC businesses. This role will oversee all performance marketing channels—including paid, organic, and affiliate marketing—and manage a small but mighty team. You’ll work cross-functionally with Creative, Brand, and Ecomm to execute high-impact campaigns that drive traffic, conversions, and revenue across our two fast-growing cannabis and wellness brands. This role reports to the Senior Director of Marketing. Key Responsibilities Acquisition Strategy & Execution Own and optimize the full acquisition funnel across paid and organic channels—including SEM, paid social, display, sponsored content, affiliate, influencer, and emerging platforms. Strategically manage vendor and platform relationships (Google Ads, Meta, TikTok, affiliate platforms, etc.) to ensure performance and alignment with business goals. Navigate advertising compliance challenges unique to cannabis and natural wellness products by developing strategies that work within—and sometimes around—the limitations of major platforms. Think creatively and resourcefully about growth: identify new acquisition opportunities through content partnerships, influencer programs, email/SMS campaigns, native placements, and niche publishers. Tailor messaging and spend strategies for new vs. returning customers across distinct product lines (THC, CBD, functional wellness). Champion a test-and-learn mindset—develop A/B tests for creative, landing pages, targeting, and messaging to continually improve campaign performance. Data, Reporting & Optimization Analyze acquisition performance metrics (CAC, ROAS, LTV, conversion rates, etc.) to identify opportunities and reduce cost per acquisition. Develop weekly and monthly reports to track KPIs, surface insights, and communicate business impact to internal stakeholders. Maintain dashboards or visualization tools that clearly track campaign health and trajectory. Proactively identify performance issues, uncover root causes, and implement improvements across underperforming campaigns or channels. Regularly analyze customer cohorts and acquisition paths to identify high-value segments and optimize spend allocation. Own A/B testing roadmaps across acquisition channels to continually refine tactics and creative. Team Management & Leadership Manage and support two direct reports: Affiliate Marketing Manager and Social Media & Community Specialist. Foster collaboration across teams and develop systems for executing performance and growth strategies at scale. Cross-Functional Collaboration Partner with the creative team to ideate, brief, and test new ad creatives, landing pages, and campaign messaging. Collaborate with Ecomm, Brand, and Product Marketing teams to align acquisition initiatives with product launches, seasonal campaigns, and promotional calendars. Requirements Who You Are 5+ years of digital marketing or performance marketing experience, preferably in CPG, wellness, or highly regulated categories (e.g., cannabis, supplements, alcohol). A strategic thinker and creative problem solver—you’ve navigated advertising restrictions before and know how to work around limitations without sacrificing results. Demonstrated success managing acquisition across paid media platforms (Google, Meta, TikTok, programmatic, etc.). Analytical mindset with a strong grasp of performance metrics, conversion funnels, and customer LTV. Hands-on experience using ad platforms, analytics tools (GA4, Looker, Shopify, etc.), and affiliate networks. Proven leadership and team management capabilities. Comfortable working in a fast-paced, highly collaborative startup environment. Bonus: Experience with both high-velocity ecomm and regulated products (CBD, THC, or wellness). Benefits Why Join Us? Cycling Frog and Lazarus Naturals are at the forefront of two powerful movements: cannabis normalization and accessible natural medicine. We’re vertically integrated, mission-driven, and fiercely committed to making high-quality, affordable products that work. If you want to make an impact at the intersection of wellness, cannabis, and ecommerce, we’d love to meet you. Medical, Dental, Vision Five weeks PTO & 3 holidays Fully stocked kitchen 401(k) plan Salary Range: $100-$120k

Source:  workable View original post

Location
Seattle, WA, USA
Show map

workable

You may also like

Workable
Demand Marketing Manager
About us     Fenergo is a high-growth global SaaS company driving digital transformation for some of the world’s largest and most complex organisations. While we’re known for our leadership in Client Lifecycle Management (CLM) solutions for financial institutions, our technology now powers a broad range of regulated industries looking to fight financial crime, ensure compliance, streamline onboarding and customer experiences.   With over 700 team members across 11 international offices, Fenergo offers the agility of a tech scale-up combined with the reach of a global enterprise. You’re also getting in on the ground floor of the next phase in our growth journey, as part of a €100 million expansion across Research, Development and Innovation backed by Enterprise Ireland we’re creating 300 new jobs in our Dublin HQ and a further 200 globally.    We’ve earned industry recognition too, we’re the #1 CLM provider in the RiskTech100™ and a Deloitte Best Managed Company. We stay ahead of the curve through innovation and customer impact. Led by our Founder and CEO Marc Murphy, our team thrives on solving real-world challenges with smart, scalable, AI driven technology—making this an exciting time to join Fenergo and help create a safer world and shape the future of digital transformation in financial services.  What does this role entail?    The Demand Marketing Manager will be responsible for creating funnel and pipeline  for the US and Canada region. With responsibility over specific segments, the manager will help plan, organize and execute online and offline marketing initiatives, campaigns and events in collaboration with BDR, Sales, Global Marketing and Product Marketing teams. You will assist in the creation and execution of marketing plans that deliver tangible results and ensure alignment with regional sales goals.   We are looking for a digital native marketer that is looking to stretch into event management.   Requirements Duties and Responsibilities:   AMER Marketing Plans:   Support the development and execution of marketing plans that align with the America region’s goals across segments and motions, ensuring demand generation that can convert into opportunities.  Coordinate various tactics to stimulate demand in key areas, e.g., Account-Based Marketing for priority accounts and demand generation tactics for other accounts.  Create Qualified leads in our ICP that can convert into funnel and pipeline.   Monitor and track progress through the marketing funnel for the Americas region, ensuring lead quality and quantity, and assist in accelerating opportunities when needed.  Work closely with the local sales team to ensure all Qualified Leads are progressing through the funnel effectively.  Collaborate on ABX campaigns to engage prospects and scale existing accounts.  Track and report campaign results, maintaining a scorecard and sharing outcomes with key stakeholders (Marketing, Product Marketing, Sales, BDR teams).  Ensure all outcomes-focused events and marketing campaigns are delivered on time and within budget, with proper reporting on effectiveness.  Event Co-Ordination:   Manage a calendar of events and roundtables that nourish different segments – banking, asset management, asset servicing etc.   Coordinate and manage all regional events, webinars, and roundtables for the Americas region, working closely with the Global Events team to support relevant global events.  Ensure an outcomes-focused approach to events by setting out aims and goals for each event and striving to achieve those goals and aims.   Assist in evaluating third-party events according to company criteria and define success metrics for each.  Provide logistical support for trade shows and events, including preparation of event plans detailing investment and KPIs.  Assist in creating post-event evaluation reports to measure success and ROI.  Desired Experience    Degree in Marketing, Communications, or relevant business area.    4+ years of Marketing experience.    Fluency in English.    Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents).      Nice to have    Experience working at a hypergrowth technology business    Exposure to working with financial service clients   Salary range $90,000-$110,000 PA + performance related incentives   Benefits Our promise to you We are striving to become global leaders across financial crime we operate in and as part of that we are a high-performing highly collaborative team that works cross-functionally to accommodate our client’s needs.  Collaboration: Working together to achieve our best Outcomes: Drive Success in every engagement Respect: A collective feeling of inclusion and belonging Excellence: Continuously raising the bar   What’s in it for you? Comprehensive Medical, Dental, and Vision coverage provided through Cigna  Access to Cobra Coverage  Employee Assistance Programme available via Cigna  401k retirement savings plan  Life, Accident, and Disability Cover offered through Cigna  Participation in a Savings and Transformation Scheme  Opportunity to earn an annual company bonus based on performance  Generous 20 days of Paid Time Off (PTO) annually  3 company closure days for designated holidays  Access to extensive training programs, including both classroom and online options through 'Fenergo University'  Implementation of a Buddy system for all new starters to provide guidance and support  Opportunity to work on a cutting-edge Fintech product, utilizing the latest tools and technologies  Defined training and role tracking to monitor and support your career development and progress  Enjoy complimentary lunches provided in the office  Work From Home set-up allowance to support a comfortable and efficient remote working environment   Salary range $100-$165,000 PA + performance related incentives     Diversity, Equality, and Inclusivity Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement. We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.
New York, NY, USA
$90,000-110,000/year
Craigslist
Marketing & Community Manager - Lil T Cup Cafe (Aiea) (Aiea)
Job Summary Lil T Cup Cafe is seeking a creative, organized, and community-driven Marketing & Community Manager to lead our brand storytelling, product growth, and customer engagement. This role combines marketing strategy, product development, social media content, and event coordination. The ideal candidate will be passionate about community, local culture, and innovation — helping Lil T Cup Cafe grow while staying rooted in our values of ohana, inclusion, and aloha. ________________________________________ Key Responsibilities Marketing & Growth • Develop and execute marketing campaigns to drive cafe and retail sales. • Manage social media platforms (Instagram, TikTok, Facebook) with consistent, engaging content. • Build and maintain a marketing calendar for promotions, seasonal specials, and events. • Analyze customer and sales data to adjust strategies and grow revenue. • Support ownership with ideas for new collaborations and customer engagement opportunities. Product Development & Sales Support • Collaborate with ownership and chef/bakers to launch new menu items and seasonal specials. • Curate and manage consignment vendor partnerships for the store. • Develop and oversee subscription box offerings, packaging, and promotions. Content Creation • Photograph and capture video of menu items, events, and behind-the-scenes moments. • Create brand-aligned content (graphics, stories, reels, posts, email newsletters). • Ensure all content reflects the cafe’s voice, values, and community-driven mission. Community Engagement & Events • Plan and coordinate in-store and community events (pop-ups, tastings, art/music showcases, vendor markets). • Collaborate with local artisans, musicians, and organizations to strengthen community ties. • Manage event logistics, promotions, and staff coordination. • Represent Lil T Cup Cafe in the community and at local events. ________________________________________ Qualifications • 4+ years in marketing, communications, or community engagement (food & beverage or retail preferred). • Strong storytelling, writing, and visual content creation skills. • Proficiency in social media management tools and basic design platforms (e.g., Canva). • Experience with POS systems, sales analysis, or subscription/e-commerce platforms a plus. • Highly organized, adaptable, and able to balance multiple priorities. • Passion for community building, local culture, and creative collaboration. ________________________________________
98-535 Kaonohi St, Aiea, HI 96701, USA
$67,000/year
Workable
Marketing Manager
Title: Marketing Manager - Women's Summits Location: New York Working Pattern: Hybrid, 3 days in our office at 41 Madison Avenue Salary: $95,000 - 103,000 + Discretionary bonus With Intelligence is a leading provider of business intelligence, data and insights on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 500 staff globally with our head office based in London. The Role We are seeking an experienced Marketing Manager to join our New York team. This role will be focused on developing an audience of engaged investors, investment consultants and asset managers for our premier Women’s Summits portfolio, with an aim to increase audience numbers and build comprehensive attendee intelligence that will be key to growing our business. This position combines traditional event marketing expertise with modern data-driven approaches, focusing primarily on outbound marketing including email, social media, and targeted digital campaigns. The Marketing Manager will be responsible for strategizing, creating, and delivering on all aspects of event marketing campaigns while implementing smart automation and optimization processes. In addition to executing compelling campaigns with expertly written copy, the Marketing Manager must be comfortable working with marketing technology, have strong analytical capabilities, and possess good knowledge of CRM systems and data management. They will need to be adept at handling multi-channel campaigns, building targeted prospect lists in collaboration with sales teams, and liaising with global teams to ensure key deliverables are met. They must be able to report back on campaign performance and attendee acquisition metrics, adapting future messaging and targeting strategies based on these insights. The ideal candidate will be personable, versatile, proactive, and excited about combining creative event marketing with data-driven optimization to drive exceptional results. Responsibilities Event Marketing & Campaign Execution Develop and execute comprehensive marketing strategies for the Women’s Summits portfolio, building compelling campaigns that create urgency and drive delegate acquisition through multi-channel approaches (email, social media, digital advertising, direct outreach) Work closely with sales teams to build accurate, tailored prospect lists and develop targeted outreach strategies, including detailed audience research and comprehensive contact databases for LPs, GPs, investment consultants, and industry advisors Support outreach efforts for event sponsorship opportunities and build strategic partnerships with industry organizations to expand marketing reach and cross-promotion opportunities Data Automation & Technology Integration Implement and maintain marketing automation workflows throughout the conversion funnel to optimize lead nurturing, registration processes, and lead qualification routing systems Suggest optimizations for CRM systems, with comfort in understanding lead scoring, attendee segmentation, and pipeline management Identify and analyze critical behaviors and engagement patterns to guide website optimization and persona-based marketing strategies Analytics & Performance: Conduct in-depth analysis to measure campaign effectiveness, registration conversion rates, and ROI across all channels, including attendee acquisition costs and conversion funnel optimization Develop comprehensive audience research, segmentation strategies, and detailed prospect profiling to identify high-value targets and improve targeting accuracy Implement A/B testing protocols and create detailed performance reports with actionable insights, continuously optimizing marketing processes and campaign workflows based on data-driven results Requirements Experience of working in a fast-paced marketing role. Demonstrated experience with email marketing platforms and multi-channel campaign management Strong background in marketing automation platforms (Pardot, or similar) Proficiency in CRM systems and data management Experience with marketing analytics and attribution modeling Familiarity with lead scoring methodologies and conversion funnel analysis Excellent written and verbal communication skills Demonstrable ability to collaborate with all levels of leadership and across multiple teams Detail-oriented with excellent project management capabilities Organized approach to work, with a strong focus on accuracy and attention to detail Proactive and adaptable in a fast-paced environment Can work well with minimal supervision Advanced Microsoft Office skills  Collaborative team player with strong self-motivation Benefits 24 days PTO and bank holidays Discretionary bonus Enhanced parental leave Wellness days and incentives Matched 401k Health and dental plans Birthday day off Employee assistance program Travel loan scheme Charity days Breakfast provided in the office Social events throughout the year
New York, NY, USA
$95,000-103,000/year
Workable
Senior Content Strategist
iPullRank is an eleven-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We’re not here to follow trends—we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don’t just compete but dominate. Our Values: PROUD At iPullRank, we live by our values: Proactive: We don’t wait for problems—we solve them. Reliable: When we commit, we deliver. Outstanding: We aim for extraordinary, every time. Urgent: Everything we do has efficiency and speed Disciplined: Your goals are our mission. These principles shape every decision, every campaign, and every success story. What We Do We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it’s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we’re the partner brands trust to stay ahead. Why Join Us? At iPullRank, we’re more than an agency—we’re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you’re encouraged to grow, take ownership, and make a real impact. We’re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas. We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you’re not just filling a role—you’re shaping your career and redefining what’s possible in marketing. If you’re ready to take on meaningful work with a team that challenges and inspires, we’d love to hear from you. Position Description iPullRank is looking for a Senior Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy for an industry-leading financial services company and will work with other team members to execute on content campaigns and ensure that content objectives are being met. This role will complete content audits and develop keyword research. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. You will lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance.  This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $90-110K What You’ll Do: Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals Lead Content Strategy from client approval to reporting Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance. Perform extensive content audits Lead ideation sessions for content creation Work with other teams and manage projects to completion  Present content reporting and provide strategic recommendations based on performance and business goals Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results Write user stories to inform user experience and development Develop models and specifications for metadata and taxonomy Work with the SEO, Research & Analytics team to design and execute tests and optimize strategy based on performance Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership Requirements 6-8 years of experience in a similar content strategy position Expertise in SEO, GEO and performance-based content marketing  Expertise in content pillar/cluster strategies and how content contributes to the customer journey Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way  Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)  Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies Experience leveraging market segmentation in the development of Content Strategy Skills of interest: Experience working in an agency environment Experience with content-focused link building strategies Experience with a variety of Content Management Systems Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)  Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms Benefits Competitive salaries commensurate with experience 100% Medical, Dental, and Vision insurance 3 weeks of vacation Paid sick days and holidays
New York, NY, USA
$90,000/year
Cookie
Cookie Settings
Our Apps
Download
Download on the
APP Store
Download
Get it on
Google Play
© 2025 Servanan International Pte. Ltd.