Marketing Manager at Equal Parts Restaurant and Cocktail Lounge (North Beach)

About Equal Parts: Equal Parts is an elevated cocktail lounge and restaurant opening soon in North Beach, San Francisco — blending globally inspired flavors, warm hospitality, and a vibrant, design-forward atmosphere. We’re preparing for launch and seeking a seasoned Marketing Manager to lead our go-to-market efforts and shape the long-term growth of the brand. The Role: We’re looking for a creative, execution-focused Marketing Manager with direct experience launching restaurants or hospitality concepts. You’ll lead the full marketing stack — from pre-opening buzz and press to social media, paid ads, creative, partnerships, and community building. This is a hands-on role ideal for a marketer who thrives in fast-moving environments and wants to leave a visible mark. Key Responsibilities: Restaurant Launch & Brand Strategy: Develop and execute the pre-opening marketing and communications plan Define brand positioning, tone of voice, and visual identity in collaboration with the founders Ensure consistency across all marketing touchpoints, from signage to social media Community Engagement & Local Awareness: Build local buzz through neighborhood partnerships, grassroots marketing, and event collaborations Engage with North Beach and broader SF communities both online and in person Cultivate relationships with local tastemakers, neighborhood associations, and event organizers Public Relations & Influencer Marketing: Identify and pitch stories to local and regional media outlets Write and distribute press releases, announcements, and event notices Source and manage partnerships with influencers, creators, and press contacts to generate authentic content and reach Track PR and influencer outcomes and engagement Social Media & Content Creation: Own the social media strategy and calendar across platforms (Instagram, TikTok, Facebook, etc.) Develop compelling visual and written content to tell the story of the brand and team Produce or direct short-form video, behind-the-scenes reels, and launch countdowns Respond to DMs, comments, and community feedback in a timely, on-brand voice Paid Advertising & Campaign Execution: Plan and launch targeted ad campaigns (Meta, Google, TikTok, etc.) to drive reservations and brand awareness Test and optimize creatives, audiences, and messaging for performance Track KPIs and budget across paid channels Email & CRM: Build and grow an email/SMS subscriber list from pre-launch to post-opening Develop and deploy branded email campaigns for events, special offers, and menu updates Manage welcome flows, re-engagement, and seasonal campaigns with clear CTAs Website & SEO: Oversee design and copy of a visually compelling, mobile-optimized website Integrate menus, reservation links, press mentions, and event inquiries Manage SEO basics and ensure consistency across Google My Business and directory listings Creative Direction & Asset Development: Create or manage creation of digital and print assets including menus, ads, signage, and flyers Collaborate with photographers and videographers to capture content for ongoing use Maintain brand consistency and elevate the aesthetic across all materials Events Management: Curate and execute special events, including launch celebrations, private tastings, industry soirées, and seasonal experiences that reflect the brand’s elevated identity Oversee end-to-end event planning, from strategic concepting to logistics, vendor coordination, and guest curation Collaborate with premium partners and sponsors to create memorable, co-branded experiences Manage RSVPs, ticketing, and ensure a seamless, hospitality-driven experience for all attendees Liaise with culinary, bar, and operations teams to ensure flawless execution and elevated service throughout each event Amplify event visibility through targeted campaigns across email, social, press, and paid media channels Qualifications: 3–6 years of experience in marketing, with at least 1–2 successful restaurant or hospitality launches Proficiency with paid media platforms (Meta Ads, Google Ads, etc.) Strong copywriting and brand voice development skills Solid design sensibility (Canva, Adobe Suite, or similar tools) Experience managing email platforms (e.g. Mailchimp, Klaviyo, or similar) Strong understanding of PR and influencer engagement best practices Self-starter who thrives in fast-paced, entrepreneurial environments Bonus: Familiarity with SF/Bay Area media outlets, food & beverage influencers, or local press connections Details: Role Type: Full-Time (Contract-to-Hire) Location: San Francisco (On-Site Required) Start Date: ASAP — Must be Able to Begin Pre-Opening Planning Immediately Compensation Details: Competitive salary, commensurate with experience, plus potential performance-based bonus incentives Contract-to-Hire (1099 to W2)