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Sr. Digital & Automation Manager

$150,000-170,000/year

TP-Link Systems Inc.

Irvine, CA, USA

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About Us     Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.     Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.     Overview   The Sr. Digital & Automation Manager will lead our digital marketing efforts and team, bringing technical expertise and a passion for automation to drive growth. This role is responsible for overseeing our digital channels and optimizing our marketing technology stack to deliver exceptional results. They will manage a small team of specialists focused on email, SMS, and web, while also providing critical marketing performance analysis.    Key Responsibilities  Lead Digital Strategy & Execution: Develop and execute comprehensive digital marketing strategies across email, SMS, and web to achieve key business objectives.  Manage and Mentor a Team: Directly manage and mentor a team of specialists, supporting digital marketing functions including email, web, and analytics, to foster their growth and ensure alignment on goals.  Drive Marketing Automation: Serve as the resident expert for our marketing automation platform. You will be responsible for building complex journeys, optimizing campaigns, and ensuring our technology is used to its full potential.  Analyze and Optimize Performance: Regularly analyze campaign and channel performance, providing actionable insights to refine strategies and improve ROI.  Enhance Technical Capabilities: Act as a technical leader within the marketing team, ensuring our digital platforms are integrated and our data is accurate, accessible, and secure.  Requirements Qualifications  Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field required.  6+ years of experience in digital marketing with a strong focus on automation, analytics, and performance optimization.  2+ years of experience managing and mentoring a marketing team.  Deep expertise in marketing automation platforms (e.g., Adobe, Insider, Braze, HubSpot, Marketo, Pardot, Klaviyo, Salesforce Marketing Cloud, or similar). Proven success developing and executing multi-channel digital marketing strategies (email, SMS, web, paid media, etc.).  Strong technical skills, including building complex automated customer journeys, segmentation, and personalization.  Experience with website management (CMS tools) and digital campaign optimization.  Strong analytical skills with proficiency in reporting and dashboard tools (Google Analytics, Looker, Tableau, or similar).  Understanding of digital data flows, system integrations, and marketing technology best practices.  Excellent project management skills with the ability to balance strategy and execution.      Preferred Qualifications   Strong leadership and people management skills; proven ability to mentor and develop team members.  Ability to translate technical capabilities into business impact for non-technical stakeholders.  Excellent communication, collaboration, and presentation skills  Results-driven, adaptable, and comfortable working in a fast-paced environment with evolving priorities.   Benefits Pay Range:   $150,000 - $170,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents)     Contributions to 401k funds    15 days accrued vacation    11 paid holidays    Bi-annual pay increases    Health and wellness benefits, including free gym membership    Quarterly team-building events    Free lunch Friday       At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.    Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.          

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Location
Irvine, CA, USA
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