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Management in Gainesville
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Management
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Location:Gainesville
Category:Management
Marketing Director63843484168707120
Workable
Marketing Director
About Us CorDx is a leading healthcare diagnostic manufacturer, dedicated to delivering high-quality diagnostic solutions to consumers and healthcare professionals. Our commitment to innovation and excellence drives us to continuously improve our products and services. About the role CorDx, a leader in the biotechnology industry, is seeking an experienced and strategic Marketing Director to join our growing team. As a Marketing Director at CorDx, you will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase market share, and generate revenue. You will lead a team of marketing professionals and collaborate cross-functionally with other departments to ensure the effective execution of marketing initiatives. You will play a pivotal role in enhancing our brand visibility, engaging with our target audience, and driving growth through innovative marketing campaigns. This position requires a blend of strategic thinking, creative problem-solving, and leadership to navigate the rapidly evolving IVD market. Responsibilities Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy aligned with our business goals. Analyze market trends, customer needs, and competitive landscape to position CorDx Inc. as a leader in the IVD industry. Brand Management: Enhance and maintain the CorDx Inc. brand, ensuring consistency across all marketing materials and communications. Develop brand-building strategies that elevate our market presence and customer engagement. Campaign Development and Execution: Design, execute, and oversee marketing campaigns across various channels, including digital, print, and events. Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly. Stakeholder Engagement: Collaborate with cross-functional teams, including sales, R&D, and product management, to ensure cohesive marketing strategies. Build and maintain relationships with key industry partners, stakeholders, and influencers. Leadership and Team Management: Lead and inspire the marketing team to achieve exceptional results. Provide mentorship, set clear goals, and foster a culture of innovation and continuous improvement. Requirements Bachelor's or master's degree in Marketing, Business Administration, or a related field. Minimum of 8 years of marketing experience, with at least 5 years in a leadership role within the IVD or related healthcare industry. Proven track record of developing and executing successful marketing strategies. Strong understanding of the IVD market, products, and regulatory environment. Exceptional leadership, communication, and collaboration skills. Ability to think strategically and analytically, with a creative approach to problem-solving. Proficiency in marketing analytics tools and platforms. Benefits Medical Insurance Plan Retirement Plan Paid Time Off Training & Development We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.  
Alpharetta, GA, USA
Negotiable Salary
E-commerce Manager (Atlanta)63393510791937121
Workable
E-commerce Manager (Atlanta)
Who is CorDx?   CorDx a multi-national biotech organization focused on pushing the limits of innovation and supply in global health. With over 2,100 employees across the world, serving millions of users in over 100 countries, CorDx delivers rapid testing and point-of-care medical device solutions used in the detection of infectious disease such as COVID-19, pregnancy, drugs of abuse, biomarkers, and more. CorDx is at the cutting edge of technology, artificial intelligence, and data science with the goal of delivering diagnostic solutions to some of the most critical questions in healthcare.   Job Type: Full time   Job Title: E-Commerce Manager Location: Onsite - Alpharetta, GA Job Responsibilities: 1. E-Commerce Strategy and Planning: Develop and implement a comprehensive e-commerce strategy to achieve sales and growth targets. Identify and prioritize key initiatives to enhance the online customer experience and drive conversions. Stay current with e-commerce trends, technologies, and best practices to ensure CorDx products remain competitive. 2. Website Management: Oversee the design, development, and maintenance of the e-commerce website, ensuring a user-friendly and visually appealing interface. Collaborate with the company owner, marketing team, web developers, and designers to implement website enhancements and features. Monitor website performance, troubleshoot issues, and optimize for speed and usability. Maintain tax compliance. 3. Digital Marketing and Sales: Develop and execute digital marketing campaigns to drive traffic, increase conversions, and maximize ROI. Manage e-commerce system email marketing, social media, and other digital marketing channels to drive results and realize goals. Analyze marketing data and metrics to measure campaign effectiveness and identify opportunities for improvement. 4. Product Management: Manage the online product catalog, including product listings, descriptions, pricing, and inventory levels. Work with the production and design teams to ensure accurate and up-to-date product information. Implement strategies for product merchandising, cross-selling, and upselling. 5. Customer Experience: Ensure a seamless and enjoyable online shopping experience for customers, from browsing to checkout. Implement customer service best practices and manage customer inquiries and issues promptly. Gather and analyze customer feedback to continuously improve the online experience. 6. Performance Analysis and Reporting: Track and analyze e-commerce performance metrics, including traffic, sales, conversion rates, and customer behavior. Generate regular reports to inform decision-making and strategy adjustments. Identify and implement improvements based on data-driven insights. Requirements 1. Industry Experience: 3–5 years of e-commerce experience, with direct responsibility managing and scaling an Amazon storefront. Experienced yet hungry, with a strong growth mindset and demonstrate a successful commercial track record of building a sustainable business. Background in online retail preferred. 2. Commercial Acumen: Demonstrated success driving sales, revenue, and profitability in a competitive e-commerce setting. Strong knowledge of online stores, e.g. Amazon marketplace operations, policies, and advertising tools. 3. Strategic & Operational Skills: Ability to build and execute data-driven strategies to grow revenue and optimize listings. Experience managing daily Amazon operations including pricing, inventory, promotions, and customer experience. 4. Education & Technical Skills: Bachelor’s degree in Business, Marketing, or related field. Proficiency in Microsoft Excel and other analytics tools for tracking and reporting KPIs. 5. Analytical & Interpersonal Skills: Strong analytical, problem-solving, and decision-making skills. Excellent communicator, able to work independently and within a fast-paced, collaborative team. 6. Bonus Points For: Experience with Amazon Seller Central/Vendor Central. Familiarity with Amazon PPC, DSP, and third-party analytics platforms. Benefits Highly competitive compensation package. Comprehensive medical, dental, and vision insurance. 401(k) plan with generous company contributions. Flexible paid time off (PTO) policy. Additional substantial benefits. Equal Opportunity Statement: We are an equal opportunity employer committed to inclusion and diversity. We do not discriminate based on race, gender, religion, sexual orientation, age, color, marital status, veteran status, disability status, national origin, or any other protected characteristic.
Alpharetta, GA, USA
Negotiable Salary
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