Sr. Manager / Director, Customer Marketing

Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers—those blending manual, automation, and AI skills—to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently. Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years. We don’t just land new business — we expand it. Our products deliver fast time-to-value, which leads to strong adoption and rapid growth within accounts. As we scale, we’re doubling down on how we grow with our customers — and how we turn that growth into advocacy. That’s where you come in. We’re hiring a Sr. Manager / Director, Customer Marketing Manager to drive programs that increase product adoption, support expansion, and build lasting customer advocacy. What You’ll Champion Onboarding programs that accelerate value realization during the first 90 days of the customer journey Clear, compelling content that drives customer action — from onboarding guides and success playbooks to expansion messaging and advocacy stories. You’ll lead the development of these assets directly, and partner with internal teams and customers to ensure every program is backed by the right message, format, and timing. Campaign and pod teams will depend on you to create the content that moves customers forward. Transformation paths like Studio → Studio at Scale and Studio → TrueTest, with supporting content and campaign workflows; Also establish the TrueTest customer success stories to accelerate “land” +  “expand” opps Lifecycle campaigns that guide customers between touch models (e.g., mid to high touch) and activate expansion moments ABM campaigns for $100K+ ARR customers, in collaboration with campaign and sales teams Behavior-based and trigger-driven programs to engage dormant or at-risk accounts A scalable advocacy engine, including case studies, testimonials, and peer review programs Customer Advisory Boards, executive roundtables, and feedback loops that inform roadmap and GTM Cohesive outbound communications that engage the install base with value-driven updates, news, and invites How We’ll Measure Success Marketing-sourced or -influenced expansion pipeline % of customers participating in reference or advocacy programs Volume and quality of published customer stories and peer reviews Adoption of additional SKUs or expanded usage (e.g., Studio + TrueTest) Engagement rates across lifecycle and ABM programs CAB satisfaction and retention metrics Requirements What You Bring 10+ years of customer marketing experience in B2B SaaS, ideally across multiple products or segments A global mindset with experience supporting international customers A portfolio of programs that moved the needle on expansion, retention, and advocacy Strong cross-functional instincts and a track record of partnering with CS, Sales, and Product Proven ability to turn customer signals (product usage, CS feedback, intent data) into marketing actions Fluency in tools like Salesforce, HubSpot, and campaign orchestration platforms A balance of strategy and execution — you can own a plan and build it too Who You’ll Work With Customer Success Pods: To co-design onboarding and expansion programs Campaign Management: To execute ABM and install-base campaigns Product Marketing: To adapt value propositions into customer-facing content Community & Academy: To align on education, engagement, and signal collection Design & Brand: To shape customer stories and visual assets that inspire confidence Why This Role, Why Now Katalon is scaling…fast. We’ve built products our users love and earned trust with some of the world’s most recognizable brands. But we’re just getting started. This is your opportunity to shape how customers grow with us, how they champion our solutions, and how we turn expansion into a core growth engine. You’ll be supported by a collaborative, experienced leadership team that values clarity, momentum, and impact over ego and noise. If you’re ready to drive meaningful results for a company on the rise, we’d love to meet you. Benefits At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. • Self-Managed Paid Time Off (PTO) – We trust our employees to manage their time responsibly. • 100% company-paid Medical, Dental, & Vision insurance for employees and their dependents. • 401(k) retirement plan with company match. • A diverse, inclusive, and collaborative work environment where innovation and growth are encouraged. WHY JOIN US? If you’re looking for a role where you can blend technical expertise with customer advocacy, work with some of the largest enterprises globally, and help shape the future of test automation, Katalon is the perfect place for you! Apply now and be part of a company that is revolutionizing software quality assurance!