Paid Social Media Specialist

Do you love building successful social media advertising campaigns through multiple platforms? Do you enjoy managing existing campaigns to implement optimizations that improve client performance? If you answered "yes" to these questions, keep reading. The SMB Team is the fastest-growing digital marketing and coaching business for attorneys nationwide and we are looking for a Social Media Advertising Specialist to join our team! WHAT'S IN IT FOR YOU? 📈 An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S. 🦷 BENEFITS – We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY. ☀️ UNLIMITED VACATION TIME - We encourage you to take time to recharge so you can be your best here at work. 💡 EDUCATION – Team member education and learning budget on courses, events and books. 🌴 FUN – Company activities, outings, and retreats. 💲 INVESTMENTS – 401(k) with a 3% Match. 💻 WORK STYLE – WFH or come to the office. The choice is yours! The salary for this role is $60,000 annually. Key Responsibilities: Strategize client social media advertising campaigns and propose a strategy based on clients’ needs. Design, setup, and execute successful paid social campaigns using a variety of channels: Facebook, Instagram, LinkedIn. Build and monitor audiences used for remarketing campaigns. Create lead forms and set-up Zapier integrations through client campaigns. Craft compelling ad copy that connects with the audience. Manage assigned client accounts by overseeing the client social media campaigns to ensure they are performing well and are tailored to the clients’ needs. Work closely with account managers and internal services teams to identify new opportunities for client success. Monitor client campaign performance weekly and analyze raw data to formulate insights for client strategy. Stay current on the latest industry trends to implement best practices and ensure our client performance is top-of mind. Meet with clients to discuss campaign performance and offer solutions to improve social media strategy. Work closely with Facebook Support to submit tickets for client issues and get them resolved. Create and manage multiple campaign types (lead generation, remarketing, traffic, brand awareness, etc.) Requirements 3-5 Years of Social Media Advertising Experience (Facebook, a must). Deep understanding of social media advertising platforms (Meta, TikTok, LinkedIn). Experience handling thousands of dollars in client advertising spend. Strong knowledge of different types of campaigns on social advertising platforms. Strong experience pitching client campaign strategies. Knowledge of key performance metrics and reporting. It's challenging. It's fast-paced. Your job description may change. But the rewards of accomplishment are amazing! Benefits SMB Team is a rapidly-growing marketing agency and coaching business for lawyers. After four years of 300% year-over-year growth, we have quickly become one of the top brands in the legal industry. Bottom Line: We change lives. Want proof? Read our Google My Business reviews. There are three parts to our business: Educational Brand: We currently run the most prominent talk show in the legal industry. Every week, we get hundreds of lawyers on our webinars by interviewing top thought leaders (as seen on our YouTube). The goal is to become THE source of education for lawyers. Marketing Services: We offer a full suite of marketing services to our clients, including PPC, SEO, Website Design, Video, and Social Media management. Our goal is to scale our services business to over $15M in revenue in 2023. Coaching Services: We have a rapidly-growing, Philadelphia-based coaching program for lawyers. In our first year, we built our coaching business into a multi-seven-figure business. Our program has been identified as the most comprehensive coaching program for attorneys, and we plan to double the size of our clients in the next year. The SMB Team is an Equal Opportunity Employer. The policy of The SMB Team is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The SMB Team is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans