Digital Marketing Manager

Summary The Sears Institute is seeking a Video Editor & Content Creator to lead the full cycle of content production — including filming, photography, editing, and publishing across digital platforms. This role is responsible for transforming clinic activities, interviews, podcasts, and events into high-quality, engaging video and photo assets that reflect the Institute’s mission and values. The ideal candidate will bring strong technical expertise in video editing and post-production while also managing filming, photography, content organization, and publishing workflows. You will be responsible for ensuring copyright compliance, brand alignment, and platform optimization, while maintaining an organized content library. This position requires someone who can balance creativity with precision, delivering consistent, professional output that drives brand growth and audience engagement. What You’ll Do Video Production & Editing Edit short and long-form videos for YouTube, Instagram, TikTok, LinkedIn, and Facebook. Clean audio, apply color correction, and add light motion graphics. Repurpose long-form recordings into short-form content that maximizes engagement. Create data-driven thumbnails, captions, and CTAs. Content Strategy & Publishing Work with the marketing lead to maintain a consistent content calendar. Produce 12–20 edited assets per week across platforms. Build and manage reusable video formats (e.g., Ask Dr. Sears, Myth vs. Fact, Case of the Week). Support podcast production: syncing, editing, highlight clipping, and chaptering. Asset Management & Compliance Maintain an organized content library with metadata and backups (≤24h retrieval time). Ensure all edits are compliant with health communication guidelines; route sensitive claims through approval. Establish project structures, templates, and SOPs for efficient, repeatable editing. Requirements Key areas of ownership that you will drive forward for the organization personally, and collaborating cross-functionally Ensuring consistent, on-brand video output with Driving channel growth (views, watch time, followers) through high-quality edits and optimization. Building scalable video workflows and reusable content series to support marketing at volume. Owning the archive and organization of raw footage, edits, and final assets. Partnering with executives and marketing to refine messaging and amplify reach. You should bring expertise in these areas and can help to uplevel the team in: Experience: 3–5 years in professional video editing, preferably in healthcare, education, or social-first content. Skills: Editing for social platforms (pacing, hooks, retention), podcast workflows, content repurposing. Tools: Adobe Premiere, After Effects, or DaVinci Resolve; Descript a plus. Soft Skills: Creative storytelling, adaptability, attention to detail, and the ability to take owner feedback constructively. Style Fit: Thrives in a collaborative, entrepreneurial environment where content is fast-moving but must meet high standards of accuracy and compliance. 30‑60‑90 Day Expectations Within 30 Days, You’ll: Learn brand guidelines, compliance constraints, and approval flows. Audit existing footage and create project structures for efficiency. Deliver 8–12 short-form test edits to align on style and pacing. Produce a style template pack (lower thirds, transitions, end cards). Within 60 Days, You’ll: Hit steady-state output of 12–20 edits per week across platforms. Launch podcast workflows with smooth turnaround from recording to publishing. Create at least 3 reusable series formats. Implement thumbnail and caption testing to optimize performance. Within 90 Days, You’ll: Deliver quarterly content performance reports with insights from A/B testing. Train a backup editor or vendor using your SOPs to de-risk. Maintain a scalable content library of evergreen clips. Be the trusted owner of all things video production at Sears Institute. Benefits Full-time employees are eligible for benefits on the 1st of the month following 60 days of full-time employment. Medical & Pharmacy Dental Vision Health Savings Account (HSA) Virtual Network Telehealth (including 24/7 Same-Day Virtual Urgent Care, Virtual Primary Care, Virtual Therapy, Virtual Specialty Care) Paid time off: 10 vacation days + 10 sick days; vacation increases after 5 years. 401(k) — eligible after 1 year. 8 Paid holidays  Company-provided scrubs; no dark colors (color guidelines). On payday, we'll provide a Catered lunch featuring organic, grass-fed, pasture-raised, and wild-caught ingredients. Employee discounts on clinic products/services. Free on-site exercise classes & equipment. Organic perks (e.g., organic eggs from the farm).

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