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Senior Marketing Manager

Negotiable Salary

Serenity Mental Health Centers

Sandy Springs, GA, USA

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About Serenity At Serenity Mental Health Centers, we provide cutting-edge, compassionate psychiatric care to individuals across the country. With 30+ locations and growing, our mission is to revolutionize how people receive help for anxiety, depression, ADHD, PTSD, and more. We’re looking for a Senior Marketing Manager who’s passionate about storytelling, growth strategy, and leading integrated campaigns that change lives. What You’ll Do Champion a test-and-learn culture across the marketing team; launch bold experiments rooted in data. Identify emerging content formats, messaging angles, and untapped channels that drive breakthrough performance. Propose new campaign concepts that support both revenue growth and mental health awareness. Own the strategy and execution of multi-channel, full-funnel marketing campaigns (digital, social, email, & TV) Drive both brand equity and patient acquisition through cohesive messaging, visuals, and channel optimization. Write clear briefs and manage timelines and feedback loops with internal & external creative teams. Use data to guide every phase: concept, targeting, launch, and iteration. Build dashboards and deliver reports tied to KPIs (leads, patient bookings, CPL, cost per acquisition (CAC), and ROI Mentor team managers and foster collaboration across the team. Build and refine repeatable workflows that improve speed to launch, campaign quality, and internal communication. Serve as the go-to lead for urgent pivots, new clinic launches, and real-time patient outreach efforts Requirements 6–10 years of experience in integrated marketing or demand generation, ideally in healthcare, B2C, or multi-location brands. Experience leading full-funnel campaigns across digital and traditional channels. Strong background in performance marketing (Google Ads, Meta), marketing automation (HubSpot or similar), SEO, programmatic & CCTV platforms, and analytics (Google Analytics, Power BI, etc). Proven success managing internal and external team members while communicating effectively withstakeholders. Exceptional writing and storytelling skills with a creative and strategic mindset. Analytical and KPI-driven with the ability to turn insights into campaigns that scale. Bachelor's degree in Marketing, Communications, Business, or related field (MBA a plus). Benefits Competitive salary + performance-based bonus 90% company-paid Medical, Dental, Vision (including family members) 401(k) with company match Generous 20 days of paid time off (PTO) Hybrid flexibility (M/T/TH in-office) Culture of empathy, curiosity, and high performance Mission-driven work: Lead marketing initiatives that directly support mental health awareness and advance Serenity’s reputation for compassionate care. Growth and impact: You’ll shape strategy across digital, print, and community channels empowering us to reach more patients in need. Collaborative environment: Join a growing team of professionals dedicated to innovation, mental wellness, and measurable outcomes.

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Sandy Springs, GA, USA
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