$18-28/hour
333 E Wesley Rd NE, Atlanta, GA 30305, USA
Key Responsibilities Strategy & Planning Develop and execute a social media strategy aligned with business goals Identify opportunities for brand storytelling, customer engagement, and recruitment Content Creation & Scheduling Create engaging photo, video, and written content highlighting shop work, team culture, project milestones, customer success stories, etc. Schedule regular posts across multiple platforms (LinkedIn, Facebook, Instagram, YouTube Shorts, etc.) Brand & Community Engagement Respond to comments, messages, and community interactions professionally and promptly Monitor trends and hashtags relevant to the manufacturing and metalworking industries Performance Monitoring Track engagement metrics and report monthly performance insights Recommend improvements based on analytics (reach, impressions, shares, etc.) Collaboration Work with the shop floor team to document processes, behind-the-scenes content, and customer case studies Coordinate with HR for recruiting-related social posts Required Qualifications 1–3 years of experience in social media management or content marketing Working knowledge of platforms: LinkedIn, Instagram, Facebook, and YouTube Strong writing and storytelling skills with a professional tone Ability to photograph and film live action in an industrial setting Basic photo and video editing skills (Canva, CapCut, Adobe, etc.) Understanding of engagement metrics and audience targeting Preferred Qualifications Familiarity with manufacturing, industrial services, or B2B marketing Experience using tools like Buffer, Hootsuite, Meta Business Suite, or HubSpot Graphic design experience (Canva, Adobe Illustrator, etc.) Strong visual eye for technical work and machinery Soft Skills Attention to detail and pride in representing the company professionally Creative, organized, and proactive in identifying content opportunities Team player who is comfortable engaging with machinists, welders, engineers, and management Work Environment & Culture Rachels Machine & Fabrication is a hands-on, precision-driven shop with a reputation for excellence in machining and fabrication. Our small but dedicated team values skill, quality, and collaboration. As a Social Media Specialist, you’ll be trusted to help communicate who we are to the world, and why our work matters. Schedule & Compensation Schedule: Flexible (part-time, full-time, or hybrid depending on candidate) Hourly Rate: Estimated $18–$28/hour, depending on experience and scope of work Benefits (for full-time): Paid time off, holidays, 401(k), training opportunities