Senior Performance Marketing Analyst I

Are you a business-savvy Analyst with an entrepreneurial mindset? Do you thrive in fast-paced, dynamic environments where problem-solving is key and collaboration is everything? Are you looking to join a company with: An award-winning culture Modern, innovative technology products A client roster of top-tier enterprise retailers and publishers And serious momentum for growth? If you enjoy mentoring others, influencing decisions, and being part of a high-performing, supportive team — we want to hear from you. Join us and be part of a company where your ideas matter, your growth is supported, and your work makes a real impact. The Senior Performance Marketing Analyst I is based in LA, reports to the Manager, Digital Marketing & Analytics, and is a part of the US Traffic Acquisition & Analytics team. The Senior Performance Marketing Analyst is responsible for analyzing and optimizing various aspects of digital marketing campaigns to improve their performance, drive desired outcomes, and identify potentials that drive the growth of Connexity and our partners. About Us: Connexity is a leading performance marketing technology company with a 25-year track record of helping online retailers acquire new customers and drive profitable sales. As the largest independent source of new customer acquisition for ecommerce, we simplify the complexities of managing multiple acquisition channels, delivering measurable results for thousands of retailers across the US, EMEA, and APAC. With decades of proven success, we focus on driving ROI through scalable, data-driven solutions that connect retailers with high-intent shoppers around the world. Responsibilities Analytics Allocation of time: 40% Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality Formulate hypotheses that can be tested, measured, and reported on to a larger audience Support business initiatives by identifying key trends in big data that can drive growth for the business Validate data integrity in all analyses performed Operations & Execution Allocation of time: 40% Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers) Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations Manage the quality of inbound and outbound traffic and optimize toward business targets daily Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins Act as internal and external source expert for accounts & business unit(s) managed Strategy & Innovation Allocation of time: 10% Produce and present executive reports that provide recommendations to drive high-level decision-making Lead projects and pitch ideas for products/processes that enhance operational effectiveness Develop project and product roadmaps that support the growth of business units owned Remain current on professional and industry developments directly impacting area of responsibility Leadership & Team Development Allocation of time: 10% Play a key a role in mentoring and guiding the professional development of junior-level analysts Participate in hiring process when applicable (define role, evaluate resumes, screen, hire) Develop training protocol and onboard new hires to be operationally effective within three months Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth Demonstrate ability to maximize mentee performance and contribution to the team Manage and maintain strong relationships with media vendors Requirements 5+ years of experience in a data analytical role 3+ years of experience managing paid digital marketing campaigns Performance marketing / direct response advertising experience required Ability to transform complex facts and figures into plain English that can be easily understood Keen attention to detail, financial responsibility, and strong organizational skills Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner Excellent communication skills Strong working knowledge of Excel and capacity to work with technical systems and teams Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving Our preference is a local candidate able to commute to our Santa Monica office on a hybrid basis 2 days a week BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred Benefits Voted “Best Places to Work,” our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA and APAC. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more! Health Care Plans (Medical, Dental & Vision) Retirement Plan (401k Matching) Life Insurance (Basic, Voluntary & AD&D), LTD & STD Paid Leave Benefits (Maternity, Paternity & Medical) Learning & Development Program (educational tool) Flexible work schedules Wellness Resources Equity We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry. The pay range for this position is $95,000 - $125,000. The pay offered may vary depending on several factors such as job-related knowledge, level, skills, and experience. Compensation packages include a variety of perks such as equity, competitive 401(k) match, rich benefits, etc. This position is based in Santa Monica or New York City and currently hybrid (2 days/week in office). #HP