MARKETING/LEAD GEN EXPERT (Goodyear)

Marketing & Lead Generation Specialist (Remote OK) Company: West Valley Desert Landscaping & Rawhide Outdoors Location: Remote (Preferred: Arizona or Southwest Region) Compensation: Competitive – Based on Experience (with growth incentives) ⸻ About Us: West Valley Desert Landscaping and Rawhide Outdoors are two rapidly growing companies dedicated to transforming outdoor spaces into stunning, functional environments. We specialize in high-quality landscaping and custom outdoor living projects across the Southwest. Our mission is to elevate outdoor living, and we’re now ready to bring our marketing in-house to help us scale faster and smarter. ⸻ Position Overview: We are seeking a talented and driven Marketing & Lead Generation Specialist to take ownership of our in-house marketing efforts. This role is critical to our continued growth and success. You’ll be responsible for creating, implementing, and optimizing marketing strategies focused on lead generation, digital presence, and brand growth. This is a ground-floor opportunity to shape the marketing department from day one. ⸻ Key Responsibilities: * MAIN TASK IS LEAD GENERATION- WE NEED SOMEONE TO GET US QUALIFIED HOMEOWNERS THAT WANT OUTDOOR LIVING WORK DONE • Develop and execute lead generation campaigns across Google, Meta (Facebook/Instagram), and other relevant platforms • Optimize website and content for SEO to improve organic reach and rankings • Manage ad campaigns (PPC, paid social) and track performance metrics • Create marketing materials (email campaigns, social posts, blog content, etc.) • Monitor, analyze, and report on campaign performance to refine strategies • Collaborate with ownership to align marketing with business goals • Stay up-to-date on industry trends, tools, and best practices • Help build and define our in-house marketing team over time ⸻ Requirements: • Proven experience in digital marketing and lead generation (3+ years preferred) • Strong knowledge of Google Ads, Meta Ads, and SEO strategies • Experience with website management platforms (e.g., WordPress, Squarespace, etc.) • Data-driven mindset with an understanding of KPIs and ROI • Excellent communication, writing, and content creation skills • Self-motivated, organized, and able to work independently in a fast-paced environment • Experience in construction, landscaping, or home services is a plus ⸻ What We Offer: • Flexible remote work • Competitive pay based on experience, with generous growth potential • Opportunity to help build a brand from the ground up • Leadership that values your ideas and rewards success • A team environment focused on growth, quality, and innovation ⸻ How to Apply: If you’re a results-oriented marketer ready to take charge and make a real impact, we want to hear from you. Please send your resume, examples of past work or campaigns, and a brief cover letter explaining why you’re a great fit.