Workable
Demand Marketing Manager
About us
Fenergo is a high-growth global SaaS company driving digital transformation for some of the world’s largest and most complex organisations. While we’re known for our leadership in Client Lifecycle Management (CLM) solutions for financial institutions, our technology now powers a broad range of regulated industries looking to fight financial crime, ensure compliance, streamline onboarding and customer experiences.
With over 700 team members across 11 international offices, Fenergo offers the agility of a tech scale-up combined with the reach of a global enterprise. You’re also getting in on the ground floor of the next phase in our growth journey, as part of a €100 million expansion across Research, Development and Innovation backed by Enterprise Ireland we’re creating 300 new jobs in our Dublin HQ and a further 200 globally.
We’ve earned industry recognition too, we’re the #1 CLM provider in the RiskTech100™ and a Deloitte Best Managed Company. We stay ahead of the curve through innovation and customer impact. Led by our Founder and CEO Marc Murphy, our team thrives on solving real-world challenges with smart, scalable, AI driven technology—making this an exciting time to join Fenergo and help create a safer world and shape the future of digital transformation in financial services.
What does this role entail?
The Demand Marketing Manager will be responsible for creating funnel and pipeline for the US and Canada region. With responsibility over specific segments, the manager will help plan, organize and execute online and offline marketing initiatives, campaigns and events in collaboration with BDR, Sales, Global Marketing and Product Marketing teams. You will assist in the creation and execution of marketing plans that deliver tangible results and ensure alignment with regional sales goals.
We are looking for a digital native marketer that is looking to stretch into event management.
Requirements
Duties and Responsibilities:
AMER Marketing Plans:
Support the development and execution of marketing plans that align with the America region’s goals across segments and motions, ensuring demand generation that can convert into opportunities.
Coordinate various tactics to stimulate demand in key areas, e.g., Account-Based Marketing for priority accounts and demand generation tactics for other accounts.
Create Qualified leads in our ICP that can convert into funnel and pipeline.
Monitor and track progress through the marketing funnel for the Americas region, ensuring lead quality and quantity, and assist in accelerating opportunities when needed.
Work closely with the local sales team to ensure all Qualified Leads are progressing through the funnel effectively.
Collaborate on ABX campaigns to engage prospects and scale existing accounts.
Track and report campaign results, maintaining a scorecard and sharing outcomes with key stakeholders (Marketing, Product Marketing, Sales, BDR teams).
Ensure all outcomes-focused events and marketing campaigns are delivered on time and within budget, with proper reporting on effectiveness.
Event Co-Ordination:
Manage a calendar of events and roundtables that nourish different segments – banking, asset management, asset servicing etc.
Coordinate and manage all regional events, webinars, and roundtables for the Americas region, working closely with the Global Events team to support relevant global events.
Ensure an outcomes-focused approach to events by setting out aims and goals for each event and striving to achieve those goals and aims.
Assist in evaluating third-party events according to company criteria and define success metrics for each.
Provide logistical support for trade shows and events, including preparation of event plans detailing investment and KPIs.
Assist in creating post-event evaluation reports to measure success and ROI.
Desired Experience
Degree in Marketing, Communications, or relevant business area.
4+ years of Marketing experience.
Fluency in English.
Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents).
Nice to have
Experience working at a hypergrowth technology business
Exposure to working with financial service clients
Salary range $90,000-$110,000 PA + performance related incentives
Benefits
Our promise to you
We are striving to become global leaders across financial crime we operate in and as part of that we are a high-performing highly collaborative team that works cross-functionally to accommodate our client’s needs.
Collaboration: Working together to achieve our best
Outcomes: Drive Success in every engagement
Respect: A collective feeling of inclusion and belonging
Excellence: Continuously raising the bar
What’s in it for you?
Comprehensive Medical, Dental, and Vision coverage provided through Cigna
Access to Cobra Coverage
Employee Assistance Programme available via Cigna
401k retirement savings plan
Life, Accident, and Disability Cover offered through Cigna
Participation in a Savings and Transformation Scheme
Opportunity to earn an annual company bonus based on performance
Generous 20 days of Paid Time Off (PTO) annually
3 company closure days for designated holidays
Access to extensive training programs, including both classroom and online options through 'Fenergo University'
Implementation of a Buddy system for all new starters to provide guidance and support
Opportunity to work on a cutting-edge Fintech product, utilizing the latest tools and technologies
Defined training and role tracking to monitor and support your career development and progress
Enjoy complimentary lunches provided in the office
Work From Home set-up allowance to support a comfortable and efficient remote working environment
Salary range $100-$165,000 PA + performance related incentives
Diversity, Equality, and Inclusivity
Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement. We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.
New York, NY, USA
$90,000-110,000/year
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