Workable
Head of Brand
Create is hiring a Head of Brand to lead all things creative, content, partnerships, community, and storytelling. This is a senior leadership role responsible for owning how the world experiences the brand—across channels, products, and moments. You’ll drive the strategy, build the systems, and lead the teams that make Create the most trusted and known creatine brand in the world.
You’ll report into Create's SVP, Marketing and manage a growing team of marketers, creatives, and community leaders. The role spans creative direction, content, social, partnerships, influencer, and experiential.
Key Responsibilities:
Brand Strategy & Identity: Own and evolve Create’s brand positioning, voice, and visual identity. Keep us consistent, trustworthy, but never boring.
Creative Direction: Lead concept development and execution across all brand touchpoints—campaigns, packaging, digital, retail, and more.
Content & Social: Oversee content strategy, calendar, and production across platforms. Build a social presence that’s scroll-stopping and community-building.
Partnerships & Collaborations: Identify and execute brand-building collabs, influencer partnerships, commercial partnerships and activations that expand reach and relevance.
Team & Cross-Functional Leadership: Hire, manage, and grow a small but mighty brand team. Partner closely with Growth Marketing and Operations to align messaging and execution.
Requirements
8–12 years in brand marketing or creative leadership roles, ideally in CPG, DTC, or lifestyle/wellness brands
Proven ability to build, scale, and lead brand building for mid-sized company
Ideally have built multi-channel brands that have succeeded both online and in retail
Strong aesthetic sensibility and taste, paired with commercial intuition
Deep understanding of social platforms, creator economy, and brand storytelling
Experience overseeing content production, managing agencies/freelancers, and shipping high-quality work, fast
Both strategic and scrappy—can set vision and jump into execution when needed
Comfortable in high-growth, fast-moving environments
New York, NY, USA
Negotiable Salary
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