Director, Market Development

Activ Surgical is seeking a visionary Director of Market Development to lead initiatives that shape the future of our new licensing-driven business model. This leader will be responsible for driving upstream product definition for advanced visualization technologies across open surgery, minimally invasive surgery (MIS), robotics, and neurosurgery, while ensuring downstream market execution that accelerates adoption and utilization.   This role requires close partnership with clinical leaders, KOLs (Key Opinion Leaders), engineering teams, and commercial enablement functions to define unmet clinical needs, craft compelling value propositions, and bring breakthrough surgical solutions to market. The Director will also lead a team of Clinical Development Managers, ensuring field and clinical insights are directly translated into Activ Surgical’s product roadmap, market strategy and supporting field enablement.   Key Responsibilities   Market Development & Strategy Define and execute market development strategies for Activ Surgical’s licensing-based business model in surgical visualization. Lead upstream activities to identify, validate, and prioritize clinical needs across surgical domains (open, MIS, robotic, neuro, ortho, etc.). Partner with executive leadership to shape commercial strategies that expand adoption and utilization. Product Definition & Clinical Insight Drive upstream product definition in collaboration with systems and platform engineering teams, ensuring technology aligns with high-value surgical use cases. Identify, recruit, and manage Key Opinion Leaders (KOLs) to guide product validation, clinical adoption, and advocacy, including healthcare economics. Translate clinical feedback into actionable product requirements, working closely with R&D, clinical, field enablement and BD. Value Proposition & Market Positioning Lead the development of clinical and economic value propositions for Activ Surgical solutions tailored to hospital systems, surgeons, and industry partners. Oversee downstream marketing and launch activities to position Activ Surgical as the leader in advanced surgical visualization. Collaborate with the Field and Partnership Enablement team to ensure consistent messaging and adoption strategies. Team Leadership Lead, coach, and develop a high-performing team of Clinical Development Managers responsible for capturing market insights and supporting clinical adoption. Establish best practices for cross-functional collaboration with Sales, Clinical Affairs, Engineering, and Business Development. Drive accountability through defined KPIs tied to clinical validation, utilization, and licensing revenue. Qualifications Education & Experience Bachelor’s degree required; advanced degree in Business, Engineering, or Life Sciences (MBA, MPH, MS) preferred. 10+ years in market development, product strategy, or commercial leadership within medical devices, surgical robotics, imaging, or digital health. Strong experience defining upstream product requirements and downstream go-to-market strategies in healthcare technology. Proven track record working with KOLs and leading clinical validation programs. Skills & Competencies Deep knowledge of surgical workflows (open, MIS, robotic, neuro). Strong ability to integrate clinical insights with product development and market execution. Excellent leadership skills with experience managing multi-disciplinary teams. Strong presentation and communication skills with the ability to engage surgeons, hospital executives, and industry partners. Data-driven approach to defining market opportunities and measuring program success. Teamwork-oriented with the ability to collaborate across functions and geographies. Operates with a sense of urgency in fast-paced, high-growth environments. Demonstrated adaptability, thriving in dynamic and evolving business models. Deeply customer- and patient-focused, ensuring solutions create measurable clinical and economic value. Skilled at balancing priorities in the order of Company → Team → Self to drive aligned outcomes. Requirements 10+ years in market development Bachelor’s degree required; advanced degree in Business, Engineering, or Life Sciences (MBA, MPH, MS) preferred.