Website Sr. Analyst

  The role of the Website Sr. Analyst includes thoroughly analyzing a website's design, generating insightful analytics to help better understand its users, and reporting back with easy-to-understand data visualizations and clear solutions. The senior analyst is detail-oriented and helps create data-driven marketing solutions and keeps up to date with trends in online design. Essential Duties and Responsibilities   Plan, implement, manage, monitor, and improve the organization's website. Provide easy to understand reporting of web analytics data and insights, identify areas of opportunity for improvement in online experience, and ensure site is optimized for mobile experience. Communicate insights and provide solutions that have demonstrable results. Identify, lead, implement and maintain SEO techniques and collaborate with performance marketing on SEM and tag management for ad campaigns. Participate in UX research to improve the overall digital experience based on analytics and derived insights to recommend enhancements and functionality updates. Identify and prioritize enhancements to improve the online experience. Work closely with the Product Owner to ensure functionality issues are identified, addressed and resolved. Support content management system (CMS) and digital asset management (DAM) platform. Manage internal resources and vendor relationships required to develop and support modern scalable web services. Develop and manage best practices, implement proactive process, and document standard operating procedures to ensure operational excellence. Keep up to date with industry best practices and monitor and report on competitor website features and enhancements. Other duties as assigned. Job Competencies Attention to Detail Problem Solving/Analysis Presentation Skills Communication/Building Relationships Project Management Strategic Thinking Requirements Bachelor’s degree in marketing, statistics, computer science or other related discipline with relevant work experience required. 3+ years of experience in marketing analytics, or business operations serving as an individual contributor. At least 2 years of experience leading a team leading and participating in cross functional teams. Demonstrated experience leading analytics and operations in scaled marketing environments, including SEO, Website Analytics, and content management systems. Demonstrated ability to drive strategy through data, including building forecasts, identifying trends, and developing actionable insights. Proven success in managing cross-functional teams, large-scale operations, and complex business processes. Exceptional leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels of the organization. Expertise with data and analytics tools, including PowerBI, SQL, and other business intelligence platforms. Strong business acumen, analytical mindset, and a focus on delivering results. Proven ability to leverage technology platforms in support of enhancing effectiveness and efficiency, as well as better engaging clients. Comfort working in high-growth, fast-paced environments that require high levels of collaboration and influencing. Demonstrated computer skills including proficient knowledge of Google Analytics, Google Tag Manager, Content Management Systems (e.g., Content Stack), Digital Asset Management tools (e.g., Cloudinary), Project Management Systems (e.g. Adobe Workfront) and MS Office products, including Outlook, PowerPoint, Excel, and Word and CRM systems (Salesforce). Communicate effectively with customers, internal employees, and vendors. Benefits Health & Wellness Medical, Dental & Vision Coverage Employee Assistance Program (EAP) Fitness Reimbursement Financial Planning 401(k) with Company Match Company-Paid Life & Disability Insurance Supplemental Coverage Options Time Off & Life Balance PTO & Paid Holidays Leave of Absence Programs Family & Lifestyle Perry Homes Family College Fund New Home & Employee Discounts Pet Perks, Travel Assistance, & More ***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***   Perry Homes is an Equal Opportunity Employer    Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts.  We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels.  We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee).  If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact hrinfo@perryhomes.com.