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GTM Manager

$80,000-100,000/year

NoGood

New York, NY, USA

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Description

We are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are looking for: We're hiring a Go-to-Market Manager; a hybrid role for a rare opportunity. Someone who can break down a project, propose sharp growth strategies, and pitch to win over entire rooms of decision makers.  You’ll sit at the intersection of deal-making and growth marketing thought leadership, helping shape NoGood’s most exciting opportunities from first intro through final close. This isn’t just a sales role. You’ll be part strategist, part storyteller, part creative director; guiding brands through our capabilities, shaping winning proposals, and turning RFPs into real relationships. This role is based in NYC and will work from our SoHo office 2 days per week. You'll do: Own Strategic Deal Cycles, Manage Pipeline, & Hit Sales Targets Own and manage a full-funnel sales pipeline across multiple verticals and deal sizes; from proactive prospecting and qualification to leading high-impact deal flows through pitch  & proposal. Dissect complex RFPs and project briefs into structured proposals aligned with NoGood’s capabilities and differentiators. Consistently meet or exceed monthly and quarterly revenue targets through disciplined pipeline management and follow-through. Maintain exceptional data hygiene and forecasting accuracy in HubSpot (or similar CRM), tracking deal velocity, conversion rates, and lead sources. Identify patterns, objections, and win/loss signals to continuously improve pitch effectiveness and sales operations. Operate with urgency and rigor, balancing short-term deal execution with long-term relationship building and strategic growth planning. Act as a Go-to-Market Strategist & Consultant Use a consultative sales approach to uncover needs, build trust, and deliver high-impact solutions aligned to client objectives. Architect strategic solutions tailored to client goals and pain points across marketing performance, brand, creative, measurement, and AI-powered visibility. Conduct high-level audits of web/social presence, creative assets, funnels, and paid programs. Research competitive dynamics, category trends, and audience behaviors to inform strategy. Build frameworks, roadmaps, and visual storytelling that excite C-suites, CMOs, and revenue leaders. Command the Room Present with confidence, precision, and persuasion to diverse decision-makers — from growth leads to VPs and founders. Translate technical and tactical marketing insights into clear, compelling narratives. Build trust quickly, sparking client excitement and confidence in NoGood’s strategic approach. Collaborate Cross-Functionally Partner with marketing, strategy, design, and analytics teams to build tailored pitch decks and proposals. Work closely with the Director of New Business to sharpen messaging, materials, and market positioning. Manage your own pipeline and forecast; balancing hustle with thoughtfulness. You have: 5+ years of experience in growth marketing, brand strategy, or business development — ideally within an agency or consultancy. Client / Account Management experience is a strong plus, especially if you’ve drove upsells and account expansions.  A proven ability to sell complex, cross-functional marketing services (performance, creative, AI, content, etc.). Experience owning RFI/RFP responses, building pitch decks, and closing high-value deals. Strong grasp of modern growth marketing concepts (acquisition, funnel optimization, paid media, lifecycle, CRO, AEO, etc.). Ability to think critically and creatively about brand challenges and consumer journeys. A confident, articulate communicator with a flair for persuasion and storytelling. Comfortable navigating ambiguity, juggling multiple deals, and working in a fast-paced, high-performance culture. Bonus Points for: Hands-on experience with marketing audits, analytics platforms (GA4, Search Console, HubSpot), or AI-powered marketing tools. Prior exposure and work with early-stage, Consumer Tech, SaaS, and/or healthcare brands Experience winning 6–7 figure deals and collaborating with founders or executive teams. Benefits and Perks of Becoming a NoGoodie Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities Health First: Premium Medical, Dental & Vision Coverage Flex Work Environment: hybrid at HQ and remote globally Set Up Shop: Home Office Stipend Recharge Anytime: Unlimited PTO Plan Family First: Paid Parental Leave Plan Secure Your Future: 401(k) Plan with Employer Matching Level Up: Mentorship & Career Growth Support Always Be Learning: Access to Top-tier Resources & Industry Experts Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite) Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours Grow With Us: Endless Opportunities to Lead & Succeed Keep on Shining: Ongoing Employee Development Programs EEO & Compensation Transparency: NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $80,000-$100,000 base pay, plus commission. At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization. BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!

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Location
New York, NY, USA
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