Assistant Director of Marketing and Communication

Salary: $74,122.77 to $76,023.35/Annually Edison State Community College invites qualified candidates to apply for the full-time position of Assistant Director of Marketing and Communication. The Assistant Director of Marketing and Communication supports the Director of Marketing & Communication for the management in planning, coordinating, and evaluating all marketing, communication, and branding efforts. This role combines hands-on execution with supervisory leadership, ensuring that marketing initiatives align with the mission, vision, and goals of the College. To be considered, candidates should include cover letter, resume, and list of education/work experience, including job titles in chronological order when completing their online application. Edison State Community College is an EOE/AA Employer. Functional Responsibilities: Brand & Campaign Strategies Collaborate with the Director to strengthen institutional and program-specific brand identities; Coordinate integrated marketing and advertising campaigns to support enrollment, retention, and advancement goals; Assist with external communication, public relations, and media outreach as assigned. Digital Marketing & Analytics Manage digital campaigns across web, email, and social platforms; Monitor and report on performance using tools such as Google Analytics, Meta, and Hootsuite; recommend improvements based on data; Support the development and oversight of contracted services (e.g. media buying, digital advertising); Project & Team Leadership Supervise student workers and volunteers; Oversee project scheduling, design direction, and workflow to ensure timely and effective execution; Develop and track key performance indicators to evaluate the effectiveness of campaigns and inform continuous improvement; Collaboration & Outreach Collaborate with campus departments to align marketing strategies with recruitment, retention, and institutional priorities; Serve as a secondary media contact and spokesperson as needed; Contribute to the planning and implementation of new initiatives under the guidance of the Director. Requirements Required Knowledge and Skills:   Strong written, oral, and presentation skills; Knowledge of marketing, communication, and advertising principles and techniques; Experience in developing and executing effective marketing and communication plans; Familiarity with market research and data-driven decision-making; Knowledge and experience in one or more of the following skill areas: Graphic Design using Adobe Creative Suite or similar software; Photography/videography Web and social media content management; Ability to work collaboratively across departments and supervise a small team. Required Experience: Five or more years of progressive experience in marketing, or Five or more years of progressive experience in communication, or Five or more years of progressive experience in advertising, or Five or more years of progressive experience in brand management, preferably in a not-for-profit setting. Experience in a higher education environment is highly desirable.  Required Educational Background: Bachelor’s degree in marketing, or Bachelor’s degree in communications, or Bachelor’s degree in journalism, or Bachelor’s degree in related field. Master’s degree preferred.  Other: Occasional evenings and weekends are required. Must be able to travel as required. Other duties as required and assigned. Supervises the following staff: Student Workers. Benefits Benefits The following benefits are available to full-time Professional/Technical employees.  Employees working less than thirty hours a week are ineligible.   Health & Life Insurance: Edison State Community College provides excellent medical and dental plans with cost-shared premiums.  The college offers a reimbursement program to share a portion of the employee's out-of-pocket expenses. Each employee receives an accidental death and dismemberment insurance policy. Retirement Benefits: Edison State Community College participates in the Ohio Public Employee Retirement System (OPERS). Based upon the Ohio Revised Code, 10% of an Edison State employee's gross salary is deposited into their individual OPERS account. The college contributes an additional 14% which is not figured into the employee's base salary.    An option for an alternate retirement plan is also available.  Employee and employer contributions would be the same as above. Benefits that are not cost-shared by the college (available for payroll deduction): Vision Supplementary Life Insurance 403(b) Tax Deferred Annuities Vacation: Professional/Technical employees receive 3 weeks of vacation each year which begins accruing on the employee's first pay period.  After five years of employment with Edison State the Professional/Technical employee will receive 3.5 weeks each year, after ten years this increases to 4 weeks, after fifteen years the employee will receive 4.5 weeks of vacation and this once again increases to 5 weeks after twenty years of employment with the college. Sick Leave: Edison State employees receive 3 weeks of sick leave each year which begins accruing on the employees first pay period. Holiday Pay: At the start of their employment employees are eligible to receive pay for the 11 holidays for which the campus is closed. Tuition Waiver: Edison State employees receive 100% of their instructional fees waived for any Edison State courses they take.   Dependents (spouse or children) of full time Edison State employees receive the same 100% waiver for Edison State course instructional fees and dependents of part time employees receive a partial waiver. Tuition Reimbursement: Edison State offers partial tuition reimbursement for continued education. Health Club Contribution: Edison State will pay a portion of an employee's yearly premiums for a health club membership.  Memberships to some local YMCA organizations can be payroll deducted. The college also provides an on-site fitness center to employees, students and the community at no charge.