Workable
Digital Marketing Manager
Position Title: Digital Marketing Manager
Department: Marketing
Reports To:
FLSA Classification: Exempt
Job Type: Full-Time (On-Site)
Schedule: MondayâFriday
About Piping Technology & Products (PT&P)
Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. Weâre known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.
Position Summary
Piping Technology & Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. Weâre looking for a Digital Marketing Manager who is wired for growth â someone who thrives on turning data into results, experiments into wins, and websites into demand engines.
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This is a hands-on leadership role: youâll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple: grow qualified traffic, generate leads, and increase RFQs.
What Youâll Do
·        Own the growth strategy â Drive web traffic, inbound leads, and RFQs through SEO, AEO/GEO, site performance, and funnel optimization.
·        Lead a talented team â Manage content, design, web development, email/webinars, and marketing ops/experiments; foster a high-output, collaborative culture.
·        Optimize visibility â Improve search rankings (SEO), answer engine visibility (AEO/GEO), and overall site performance (Core Web Vitals, page load times).
·        Run experiments â Launch A/B tests on landing pages, CTAs, and lead flows; build dashboards to track whatâs working.
·        Be the player-coach â Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team.
·        Translate complexity â Learn our technical products quickly and communicate them with clarity to the right audiences.
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Key Metrics of Success
·        Traffic: Growth in organic and inbound web traffic
·        Leads: Increases in high-quality leads and conversions
·        RFQs: Measurable growth in RFQs submitted
·        Performance: Faster sites, higher rankings, and improved conversion flows
·        Visibility: Increased presence in answer engines (GEO/AEO) and traditional SEO
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Who You Are
·        Growth-obsessed: 5+ years in digital/growth marketing with a proven record of scaling traffic and leads.
·        Technical: Fluent in SEO, AEO/GEO, Core Web Vitals, analytics platforms, and A/B testing.
·        Data-driven: Build dashboards, track attribution, and turn insights into results.
·        Hands-on leader: Ready to manage a team while jumping into the details yourself.
·        Fast learner: Can quickly absorb technical product knowledge and use it to craft clear, effective marketing.
·        Coach & builder: Have the mindset to lead a team today and grow into a stronger leader with support and mentorship.
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Why Join Us
·        Lead a full-stack in-house marketing team with strong capabilities in content, design, dev, and marketing ops.
·        Work closely with a CEO who values and understands digital marketing.
·        Be at the forefront of marketing innovation in both SEO and AEO/GEO.
·        Play a critical role in the growth of a 40+ year old company that continues to innovate.
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Houston, TX, USA
Negotiable Salary