Workable
Senior Digital Advertising Strategist
About the Role
We’re looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships.
The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion/awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics.
Are you a strong, creative copywriter with good multi-tasking and delegation skills who can manage client relationships and plan/run an ads program from soup to nuts with little to no intervention from more senior staff? If so, please read on!
Job Responsibilities
Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns:
Take charge of strategic planning for client campaigns.
Manage client relationships and collaborate with assigned ads staff members.
Oversee campaigns focused on direct donation, acquisition, and persuasion.
Plan and run digital ad campaigns from start to finish:
Develop media plans with measurable objectives.
Allocate budgets for campaigns.
Create compelling hooks for the ad program.
Write engaging ad content.
Lead designers on creative aspects.
Optimize landing pages for conversions.
Implement and test ad campaigns on multiple platforms.
Optimize campaigns to align with client goals.
Embed yourself in the work of your clients:
Join their Slack teams, calls, list servers, etc.
Gain a deep understanding of their work in a timely manner.
Proactively guide client strategy that relates to your work.
Manage time and projects efficiently:
Continuously assess priorities and to-do lists.
Delegate tasks when appropriate.
Shift gears as needed to keep projects on track.
Capitalize on rapid response opportunities.
Respond promptly to client requests and inquiries.
Ensure best practices and effective political ad strategies are followed:
Collaborate with the email fundraising team to integrate ads effectively.
Align ad strategy with the client's mission and campaign objectives.
Provide strategic ideas and lead discussions on ad practices and tactics.
Stay updated on persuasion, voter registration, and Get Out the Vote studies.
Conduct in-depth analysis of ad campaigns:
Use analysis to inform future strategy, messaging, and targeting.
Report campaign metrics to clients accurately and effectively.
Lead ads team and provide trainings on best practices and platforms:
Train the ads team and full staff on core best practices and platforms.
Fulfill other responsibilities as requested.
Requirements
2+ years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc)
Experience in excel or Google Sheets, report template design and/or other data visualization tools
Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff
Attention to detail and organization while managing tight deadlines and multiple projects
Comfortable managing multiple client relationships from start to finish
Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
Digital ad experience for political candidates, advocacy orgs or organizations that do elections work.
Strongly Preferred but Not Required
Agency experience
Knowledge of basic HTML and CSS for landing page templating
Experience pitching clients on an ads budget
Experience mentoring entry-level staff or interns
Demonstrated commitment to progressive politics
Benefits
This particular position is $70,000 to $85,000, dependent on relevant experience
Profit-sharing plan: share in the growth and success of Middle Seat
$50 mobile phone subsidy monthly
Regular raises
100% premium coverage for health, dental, and vision
Zero deductible health plan
Mental health expense subsidy of up to $350 per month
6% employer match on your 401k retirement account
$100 monthly student loan reimbursement
20 paid vacation days off, annually
Your birthday and work anniversary off
Unlimited sick leave
Commuter benefits for public transportation
Flexible work from home schedule (or work in our D.C. office)
12 weeks of paid leave for new parents
$1,000 annual professional development reimbursement
Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
This is a full-time, permanent role, and it can be based in DC or remotely within the US.
We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.
We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are strongly encouraged to apply.
Our firm is values-driven. We are intentional with the progressive clients we work with — and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.
Washington, DC, USA
Negotiable Salary
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