Right Hook Digital
Senior eCom Lead Strategist (Paid Social Expert) - Remote
Nashville, TN, USA
“I love e-comm and honestly want to hit the next level of growth with a world class team.”
Does that sound like you?
If so, well hey, how YOU doin’?? 😍 Read on.
You aren’t alone.
In fact, every Strategist we’ve hired said the exact same thing.
Here’s what you need to know about this position in our agency:
**THIS IS A FULLY REMOTE ROLE WORKING WITHIN USA EST/PST HOURS**
(with option to work with our Nashville Office, if you’re near that area)
🥊 Who is Right Hook Digital? 🥊
We are a premiere eCommerce Growth Agency working with elite brands across North America, Europe and Australia.
Since 2017, we’ve grown from the ground up to a global presence, team of 80+ employees, racking up awards along the way with more in our sights - some examples:
Anthill’s Top 100 Coolest Company Awards
AFR 100 Fast Starters (Australian Financial Review)
Australia's Top 100 Young Entrepreneurs of the Year Awards
Finalists Brisbane Young Entrepreneur of the Year Awards
A driving vision to continuously improve as a top, award winning agency on the planet.
Cool, cool - let’s get into the nitty gritty now…
🎯 What’s the vision? 🎯
This role is for the right person who is a proven, natural Creative Strategist at heart, with an intrinsic drive to realize client success by leveraging proven systems and contributing to the world class environment within our agency.
🔥Key Outcomes & Performance Indicators🔥
Bold, calculated execution of strategies that scales client revenue and success at/above your revenue targets (and as a result, your income potential scales as well 🚀)
Confident, yet humble team leadership, delegation and planning to drive client success (You love to win, while elevating and inspiring others around you to win as well)
Strong client retention & happiness scores ( You’re a natural rapport & relationship builder - As we like to say, “Relationship AND ROAS, baby!”)
Execution and Compliance against Proven RH Playbooks & Systems (You like executing on proven ways of doing things, instead of always going rogue and/or YOLO)
Regular contribution and thought leadership to Improve RH Playbooks & Systems (You aren’t afraid to try new things, and experimenting on great ideas out in the open with others)
🔥What Actual Work is Involved?🔥
As a Senior eCom Digital Strategist, you will be executing on the following:
Onboarding, planning, documentation and presentation of strategies for your clients - this includes:
Complete ownership of the account’s Creative Strategy - this is the biggest core strength you will bring to the table.
- You’ll do this via thoughtful ad planning, research, analysis, ideation, testing, optimizing and profitable scaling of your client’s ad spend
Producing persuasive ad experiences that Eugene Schwartz would be proud of
Managing clients’ ad budget(s) as if they were your own
A strong understanding of your brand’s financials & economics
Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bots, required Shopify apps, etc.
Confidence as the agency’s front-facing role, managing the overall client relationship
Identifying cross-selling opportunities for a client (you love to spot multi-channel growth opportunities)
Preparing and present regular reporting for the client on a monthly basis
Always staying up to date on the Paid Social Advertising industry (especially Facebook & IG) through groups, blogs and courses for the strategic benefit of your client account and the Right Hook team as a whole.
Working within an agile scrum environment to plan, prioritize and execute on client work within a stable, balanced workload and time frame (Bonus points if you’ve had experience with sprint workflows in the past).
Collaborating with the greater team:
- Sharing your team’s work - what’s worked, not worked, and why - to support a collaborative learning environment
- Following and Contributing to Right Hook’s ad account best practice structures, testing rules and playbooks.
- Have a different way of seeing/doing things? Great! We love hiring those who have a willingness to experiment on fresh ideas, strategies out in the open for all to see, learn from and cheer you on for (we’ll say this again -> if you prefer going YOLO off on your own, doing things your way, quietly in the shadows, you need not apply).
- That said, we like to hire those who love to learn from others. I.e. You aren’t expected to show and tell all the time - you love to stay in a beginner’s mindset, openly learning from others as well.
Leading and Managing your ‘Team Pod’ (typically 3-4 support members):
- Visual Creator / Designer
- Media Buyer
- Project Coordinator
- Copywriter
Work with the Department Heads in improving processes and the overall performance of your team unit.
A willingness to humbly hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we’re always learning from our mistakes!
🔥What makes the culture at Right Hook Digital different? 🔥
We aren't like those agencies where you’re managing 15, 20, 30+ accounts—that's just not how we roll. We’re structured in a way where you have a low client count, so you can focus your valuable energy on relationship building, strategy and scaling.
Strong, competitive base pay + an attractive bonus structure, when your team hits KPIs.
You’ll be given your own team to collaborate and work with: You won’t be expected to do it all - we know that’s unrealistic and unsustainable.
No BS culture focused on merit, openness and candor. Honestly, we don't have politics. Anyone in the company can give candid feedback to anyone...yes, even the CEO. The right candidate will also be expected to receive feedback well - it’s a two way street.
We don’t hire know-it-alls. Every single top Strategist at Right Hook has been a humble human being, looking to grow and develop personally, professionally with our leadership team’s support along the way. If you’re looking to stay status quo and comfy, this agency isn’t for you.
A team of world class players. You'll be working with and getting mentorship from the top 1% of advertisers. We develop high-performers. Most of our team is a melting pot of solopreneurs, ex-brand owners, agency high performers, former agency owners etc. who realized they don’t want to be the smartest person in the room.
Focus on personal growth. We have regular coaching conversations with each person on the team. We take growth seriously from all angles (clients, internally, externally).
We don't take on all clients. We’ve earned the reputation and ability to deploy strict guidelines on who we work with, which means higher chances of success for you. “Ok so, it’ll be easy enough that anyone can do it?”.... If you don’t know the answer to that question, you need not apply. ;D
A 4.8 Glassdoor Rating and 94% of employees would recommend our workplace to a friend (No coercing involved - we didn’t tell anyone to say that).
🔥What do our team members say on Glassdoor? 🔥
"A Place That Flips Traditional Corporate Culture On It's HEAD!"
“Everyone who works here is world-class, both in who they are and their industry knowledge. RHD takes hiring very seriously and everyone who walks in through our doors is a self-starter with a thirst for performance. There is not one day where I don't learn something new from my co-workers.”
“This is the first company I have ever worked for that turns down clients who are not a good fit for their Strategist. They respect our opinion when it comes to client push aways, and onboarding new clients. I should mention, they also have a system that vets potential clients BEFORE they are even presented to Strategists for services.”
🔥Ready to join the best eCommerce team in the world?🔥
To be considered, please provide a brief introductory video along with your cover letter and resume.
Requirements
3+ years of eCommerce Marketing experience
2+ years of Facebook Advertising experience
Proven track record of strong Facebook Ad Account Results & Experience Managing $20k+/month Ad Budgets
Strong Analytics skills, using Excel/Google Sheets
Excellent Organization, Productivity and Prioritization skills
Elite communication skills - both written and verbal
Team player with focus on clients success - we’re here to elevate one another.
Benefits
Solid base salary of $85k - $95k (based on experience/track record - OTE $100k-$130k+ after commissions and performance bonuses...there is no ceiling) with solid bonus structure rewarding performance and account growth, plus accompanying commission structure for cross-selling of additional services.
Get to work alongside some of the worlds most passionate and driven Facebook Media Buyers and eCommerce Marketers on a daily basis. We are a super tight nit team of eCommerce Growth marketers and entrepreneurs - many of us having owned, run and exited our own ventures and or previously worked client-side.
Have a support team to lean on assisting with communications, copywriting, video creation and graphic design. The more your accounts scale, the more resources you will have at your disposal.
Strong career progression opportunity - we’re growing quickly and not looking to slow down, so we’re looking to develop leaders in-house that can move up as we grow.
The opportunity to work with some amazing established and up-and-coming brands across a range of verticals - fashion, health & fitness, jewelry and accessories, hair and beauty, swimwear etc
Given the number of applications being received, we will only be contacting successful candidates for the first round of interviewing.
$85,000-95,000
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