Experience Senior Living
Senior Vice President, Sales
Denver, CO, USA
The Senior Vice President of Sales for Operating Assets is responsible for the sales performance, strategy, and leadership across ESL’s full portfolio of new developments and stabilized senior living communities. This leader works closely with regional operations to drive occupancy, enhance revenue, foster a strong and consistent sales culture, and elevate the prospect and resident experience. The SVP brings deep expertise in building and mentoring high-performing sales teams while ensuring alignment across sales, marketing, and operations.
Key Responsibilities
Develop and execute a unified enterprise sales strategy that drives occupancy growth, revenue optimization, and brand consistency across all communities.
Lead the seamless transition of sales strategy and pipeline management from new developments to stabilized operations, ensuring continuity of prospect engagement, sales momentum, and execution of brand standards.
Serve as the executive liaison for external market intelligence and competitive insights, adjusting tactics and informing corporate strategy to maintain a strong market position.
Oversee and optimize CRM usage, sales pipeline management, and portfolio-wide performance dashboards to enable data-driven decision-making and predictive sales insights.
Partner with marketing, operations, and resident experience teams to ensure cohesive alignment in brand messaging, customer experience, and retention strategies.
Mentor and develop a high-performing, geographically dispersed team including VPs, regional directors, and community-level sales leaders.
Foster a high-energy, people-first sales culture that emphasizes accountability, enthusiasm, and performance.
Conduct regular coaching, site visits, and performance reviews to build individual capabilities and ensure sales excellence across all communities.
Set and manage KPIs, conversion metrics, and other performance indicators to monitor and improve outcomes.
Train teams on prospect-centered selling practices focused on trust-building, personalized support, and relationship development.
Ensure consistent execution of the company's sales methodology, standards, and best practices across all levels of the organization.
Requirements
Bachelor’s degree in business, sales, or related discipline; Master’s degree or executive education in leadership, strategy, or healthcare administration preferred.
10+ years of sales leadership experience, with a minimum of 5 years in senior living, healthcare, or multi-site residential industries.
Deep understanding of stabilized community performance levers including occupancy growth, revenue optimization, and resident retention.
Demonstrated ability to develop and implement enterprise-level sales strategy and manage large, geographically dispersed teams.
Expertise in coaching, mentoring, and developing high-performing sales professionals.
Proven experience using CRM platforms and performance dashboards to drive data-informed decisions.
Strong collaboration skills with operations, marketing, and resident experience teams.
Exceptional leadership, analytical, and communication skills.
Demonstrated ability to foster a people-first sales culture rooted in accountability, enthusiasm, and purpose.
Willingness to travel regularly across communities and divisional leadership meetings (50–75%).
Benefits
We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.
Compensation: $190,000-$220,000, plus bonus
$190,000-220,000
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