MassMedia Marketing, Advertising, PR
Vice President of Paid Media
Las Vegas, NV, USA
MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.
We are seeking an experienced Media Director to join our dynamic and growing team. This position will serve as a senior leader within the company and oversee all paid media efforts for the agency. Key areas of focus include client strategy and performance, client retention and growth, staffing and management of the advertising division team, new business development, and achieving division goals and financial targets. The ideal candidate will have extensive experience in traditional and digital media strategy and buying, including display, OOH, linear TV, radio, video, search, social, CTV/OTT, and programmatic. This role also requires deep familiarity with media platforms and tools such as Google Ads, Meta Ads Manager, Google Analytics, and other measurement and attribution systems.
The role requires strong analytical skills, presentation abilities, financial aptitude, and experience managing and coaching teams in a fast-paced, rapid-growth agency environment. The Vice President of Paid Media should have experience overseeing regional and national campaigns, and a strong understanding of how to scale media strategies across different geographic markets.
THIS ROLE WILL BE BASED IN LAS VEGAS, NEVADA
Requirements
DUTIES AND RESPONSIBILITIES:
1. Strategic Leadership:
Develop and lead the paid media division’s strategic vision and goals in alignment with the agency's objectives.
Collaborate with agency partners and executives to ensure division strategies are integrated with broader business strategies.
Develop and manage the division’s budget, ensuring resources are allocated efficiently and monthly/annual financial targets are met.
Stay informed about trends, market conditions, and competitor activities to keep the agency/division at the forefront of the industry.
Identify and pursue new business opportunities, contributing to the agency's growth.
Participate in pitches and presentations to prospective clients.
Provide regular reports and updates to the executive team on the effectiveness of advertising efforts.
Ensure all campaigns adhere to relevant industry regulations, data privacy laws (e.g., CCPA, GDPR), and brand safety standards.
2. Client Relationship Management:
Serve as a key point of contact for division clients, understanding their needs, and ensuring client satisfaction.
Build and maintain strong client relationships, fostering trust and effective communication.
Champion cross-channel integration and work closely with internal teams across PR, creative, digital, and content divisions to deliver unified marketing strategies.
3. Team Management:
Recruit, lead, and mentor a high-performing division team.
Provide guidance and support to team members, fostering a collaborative and innovative work environment.
Oversee the execution of advertising campaigns, ensuring they meet client expectations and agency standards.
Establish key performance indicators (KPIs) for the advertising department and its team members; regularly evaluate performance against these metrics.
4. Campaign Development and Execution:
Work closely with clients and internal teams to develop and implement impactful advertising campaigns with effective tracking and attribution.
Lead media vendor/partner relationships nationally.
Ensure that campaigns are executed effectively, on time, and within budget.
Collaborate with other divisions and agency disciplines to ensure a cohesive and integrated approach to client campaigns.
Monitor and analyze campaign performance with teams, making data-driven adjustments as needed.
Develop and apply attribution models, ROAS analysis, and media performance frameworks to continually optimize spend and improve media effectiveness.
KNOWLEDGE AND SKILL REQUIREMENTS:
Agency experience in a leadership role is a must.
10+ years leading media strategy and agency teams.
Deep understanding of media/advertising/integrated marketing agency principles and practices on a national scale.
Strong, existing relationships with media partners and vendors.
Hands-on experience with media buying platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk), analytics tools (e.g., Google Analytics, Tableau), and campaign attribution methodologies.
Ability to analyze and interpret financial data.
Strong problem-solving skills and detail oriented.
Effective interpersonal skills to foster optimal departmental relationships.
Excellent communication skills, both written and oral.
Ability to communicate and interact with the C-suite and upper-level management to work effectively.
Minimum of a Bachelor’s degree; MBA or equivalent business experience preferred.
Willingness to work a flexible schedule.
Benefits
At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members lives better.
Our comprehensive compensations and benefits program includes:
Competitive salaries and opportunity for advancement; we always strive to promote from within!
Medical, dental and visions plans for you and your family and financial protection
401(k) plan with 3% company matching program
Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Annual team bonus incentives based on achieving individual and company goals
Professional development, industry training opportunities, and career advancement from within
Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements to hr@massmediacc.com. Please no phone calls.
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