Browse
···
Log in / Register

Product Marketing Manager, Business Networking

$130,000-160,000

TP-Link Systems Inc.

Irvine, CA, USA

Favourites
Share

Description

Overview: We are seeking a dynamic and results-oriented Product Marketing Manager to lead go-to-market strategies for our Omada business networking solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning. Key Responsibilities: · Execute market research initiatives, conduct competitive analysis and customer segmentation efforts to inform product positioning to maximize brand relevance across key target audiences. · Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases. · Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration. · Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes. · Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration. · Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge. Requirements · BA/BS degree in marketing, network engineering, or a related field required; · 4 + years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry. · Well understand the solution application and pain points of business networking industry or close related industry. · Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits. · Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview. · Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality. Benefits Salary range: $130,000 - $160,000 · Free snacks and drinks, and provided lunch on Fridays · Fully paid medical, dental, and vision insurance (partial coverage for dependents) · Contributions to 401k funds · Bi-annual reviews, and annual pay increases · Health and wellness benefits, including free gym membership · Quarterly team-building events

Source:  workable View Original Post

Location
Irvine, CA, USA
Show Map

workable

You may also like

Bevi
Director of Product - Beverages
Boston, MA, USA
Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IOT-enabled beverage technology, we’re building a future where Bevi machines are everywhere people live, work, and connect. We’ve raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we’ve been rapidly growing year over year. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development. Now, we’re doubling down on a beverage-first future—one where unforgettable flavors, functional ingredients, and user joy take center stage. We’re looking for a visionary, commercially-minded leader to shape the next era of Bevi’s beverage platform. You’ll own the beverage business from strategy to shelf (or spout), bringing bold new ideas to life and scaling them across markets. If you thrive at the intersection of product, brand, and business—and love building what’s next—this is your opportunity to define the future of how people drink water. As the Director of Product - Beverages at Bevi, you will serve as the business and product owner for our beverage platform, driving cross-functional strategy, execution, and innovation. You will own the full beverage portfolio and lifecycle, from white-space identification through launch, scale, and optimization. This is a highly visible, entrepreneurial role requiring strong strategic thinking, cross-functional leadership, and commercial acumen Your Day to Day Strategic Leadership & Business Ownership Define and lead the long-term beverage strategy and roadmap in alignment with Bevi’s overall growth and innovation objectives. Conduct ongoing market, consumer, and competitive analysis to inform innovation, expansion, and prioritization. Identify whitespace opportunities and lead market entry strategies into new beverage formats, functions, and customer segments. Own beverage business performance — including P&L accountability, growth KPIs, and financial rigor — partnering closely with Finance. Product Lifecycle & Innovation Oversee the full product lifecycle — from insights and concept development through formulation, launch, and ongoing iteration. Collaborate with R&D to develop proprietary flavor systems, functionality, and integrated hardware/software beverage experiences. Ensure all products meet Bevi’s quality, sustainability, brand, and regulatory standards. Stay close to our core users, customers, and partners to bring a deeply customer-centric approach to every stage of development. Cross-Functional Execution & Go-to-Market Lead a cross-functional “launch squad” across Marketing, Sales, Operations, Tech, and Finance to bring new beverage offerings to market successfully. Build and execute GTM plans, including channel-specific positioning, pricing, SKU targets, and training support. Represent Bevi and our beverage innovations at industry events, trade shows, and partner meetings to build demand and drive awareness. Be a Bevi champion! Operational Excellence Partner with Operations to oversee production, quality control, and regulatory compliance for beverage manufacturing. Optimize the beverage supply chain and vendor relationships to drive scalability, margin, and sustainability goals. Establish and track key performance indicators (KPIs); proactively monitor business health and adjust strategy based on performance. Team & Stakeholder Leadership Inspire, influence, and align internal teams and executive stakeholders through compelling storytelling and data-driven insights. Act as a visible leader of the beverage function both internally and externally — driving alignment, accountability, and advocacy across the organization. Foster a culture of innovation, agility, and excellence within the beverage and cross-functional teams. Requirements 10+ years of experience in Product Management, preferably in a high-growth startup environment and with physical products (electronics, CPG, etc.). Proven experience in user research, with the ability to translate customer insights into actionable product strategies. Experience leading cross-functional stakeholder engagement to ensure strategic initiatives are directly aligned with organizational OKRs.  Strong quantitative analytical skills, with the ability to analyze data from thousands of machines and find insights.  Proven experience working directly with product, engineering, operations, manufacturing, sales and marketing leadership in an agile environment. Excellent communication and interpersonal skills, with the ability to work collaboratively across multiple departments. Deep listening skills from users to internal Bevi stakeholders. High attention to detail, with a strong bias for action and efficiency. A “do what needs to get done for the success of the Product” mentality. Benefits Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer 401(k) with company match Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc  Generous fully paid parental leave for both birth parents and non-birth parents Fully employer paid disability and life insurances Wellness and fitness reimbursements Monthly stipends for cell phone use and commuting costs Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terracycling, too Happy hours, team-building events, bagel breakfasts, Hero awards - and more. We're excited about supporting career growth and would love to be part of your professional journey. We know that talent comes in many forms, and we value individual accomplishments, specialized knowledge, and genuine passion over just checking boxes on a requirements list.If any of our positions interest you, please apply! Our recruiting team will contact you about next steps if we'd like to move forward together.
TP-Link Systems Inc.
Product Marketing Manager, Video Surveillance
Irvine, CA, USA
Overview: We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our VIGI business surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning. Key Responsibilities: · conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences. · Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases. · Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration. · Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration. · Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes. · Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge. Requirements · BA/BS degree in marketing, engineering, or a related field required. · Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits. · 5+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry. · strong experience and understanding of business video surveillance industry, well understand the solution application and pain points. · Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview. · Ability to excel in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality. Benefits Salary range: $100,000 - $160,000 · Free snacks and drinks, and lunch on Fridays · Fully paid medical, dental, and vision insurance (partial coverage for dependents) · Contributions to 401k funds · Bi-annual reviews, and annual pay increases · Health and wellness benefits, including free gym membership · Quarterly team-building events Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
$100,000-160,000
TP-Link Systems Inc.
Manager/Sr. Manager Product Marketing
Irvine, CA, USA
About Us:   Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.  We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.     Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.     Overview:  We are seeking a technically inclined Manager or Sr. Manager Product Marketing to lead the execution of the worldwide Go-To-Market process for a category of products in either the Consumer Networking or Consumer Electronics business. In this role, you will be responsible for leading a small team to prepare high quality marketing assets to assist the Sales and Service teams in supporting our customers in the US and around the world. To do so, you will become an expert on your product category, analyzing competitive offerings and conducting market research to identify opportunities. You will develop market strategies and collaborate with colleagues to execute worldwide product launches and marketing campaigns. Further, you will take your knowledge of the market for the category and, in collaboration with Business Unit and Product Line Management leaders, contribute to the development of the internal roadmap and product prioritization decisions.    Key Responsibilities:  Lead and mentor a small team of Product Marketing Specialists in executing the Go-To-Market (GTM) strategy for a category of products. Support GTM leaders in developing the strategy and the MarComm team on execution.  Create and ensure the on-time delivery of high-quality assets for the Sales and Service teams including, but not limited to, collateral, sales presentations, packaging, and online content.  Understand needs of Sales, customers, and consumers, ensuring that marketing messages and assets are appropriately tailored for each target.  Collaborate with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels.  Partner with colleagues in Design to ensure packaging appropriately conveys the necessary messages and visuals to drive sales, is consistent with the brand ID, and meets the needs of customers and channel partners.  Act as a product expert in internal and external product communications including training sessions, sales meetings, trade shows, industry conferences, media briefings and press releases.  Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand.  Participate in internal roadmap planning process with Business Unit and Product Line Manager leadership.  Requirements Qualifications:  BA/BS degree in Marketing/Business, Engineering, or a related field required; MBA or other advanced degree preferred.  5+ years of progressive experience in Marketing or Product Management, preferably in technology and ideally in the networking or consumer electronics industry.  Prior experience leading a team of Product Marketing professionals preferred.  Experience with multiple business models preferred (B2C, B2B2C, D2C)  Demonstrated ability to identify target customer(s) with proven success crafting appealing and impactful messaging for multiple audiences.  Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.  Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.  Benefits Salary Range: $120,000 - $200,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents)   Contributions to 401k funds  15 days accrued vacation  11 paid holidays  Bi-annual pay increases  Health and wellness benefits, including free gym membership  Quarterly team-building events  Free lunch Friday  *Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time. At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. 
$120,000-200,000
Cookie
Cookie Settings
Our Apps
Download
Download on the
APP Store
Download
Get it on
Google Play
© 2025 Servanan International Pte. Ltd.