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Multi-Media Content Specialist

Hoffmann Brothers

Nashville, TN, USA

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Description

Overview: We’re building a best-in-class internal content & media team, and we’re looking for a powerhouse Digital Content Creator to help fuel it. If you thrive in a fast-paced environment, love bringing ideas to life across video, written, and social formats, and are obsessed with storytelling that moves people to action, we want to meet you. This role is ideal for someone who is both creative and strategic, eager to produce an extensive volume of high-quality content across multiple channels and brands. You'll be a key player in turning our marketing ideas into engaging content that drives growth.   Key Responsibilities: Content Creation Develop and execute original content across formats: short-form video, social graphics, blog posts, website copy, email creative, internal comms, and more Create native-first content tailored to the specific formats and tones of Instagram, Facebook, TikTok, LinkedIn, Reddit and YouTube Capture on-site content with team members and customers to support storytelling and brand campaigns Produce videos (Reels, TikTok, YouTube Shorts etc.) optimized for platform trends and audience behavior Write platform-optimized captions and copy that educate, engage, and drive action, while optimizing written content for SEO performance where applicable, maintaining brand voice and tone Repurpose long-form content (podcasts, videos, webinars) into bite-sized, shareable content pieces Production & Execution Shoot and edit video content (ideally in-house or on-site at times) using tools like Adobe Premiere, Final Cut, CapCut, TikTok Studio, Instagram Edits, or Canva Assist in content planning and calendar management alongside content and growth team Source and create b-roll, images, and audio to bring content to life Partner with videographer, graphic designers, and other marketing stakeholders to amplify campaigns and service promotions Performance-Driven Content Use analytics to iterate on content ideas and optimize formats for engagement, reach, and conversion Partner with the Performance Marketing team to align creative with campaign goals (SEO, paid social, email, website) Stay on top of platform trends (Instagram, TikTok, YouTube, LinkedIn) and emerging tools to keep us ahead of the curve Cross-Functional Collaboration Work closely with stakeholders across departments (field, CX, events, sales) to tell stories that highlight our customers, team, and values Collaborate across our St. Louis and Nashville teams, helping create localized, relevant content for each audience. Participate in brainstorms and campaign planning sessions, offering fresh content ideas Requirements 2 - 4 years of experience in content creation, digital marketing, social media, or media production Strong portfolio that showcases a mix of video, written, and social-first content Proficiency in Adobe Creative Suite, Canva, CapCut, or similar tools Comfortable working in dynamic, real-world settings (ride-alongs, job sites, customer homes) Experience using project management tools to manage deadlines, approvals, and cross-functional content calendars Comfort with being behind and occasionally in front of the camera Highly organized, proactive, and able to manage multiple projects in a fast-paced environment Passion for storytelling and high-quality creative A natural curiosity about people, service brands, and what makes audiences tick   You’ll Thrive in This Role If You: Have range: You can crank out an educational blog post in the morning, shoot a funny reel after lunch, and draft clever subject lines before the day is over Are a doer with ideas: You don't just wait for assignments, you bring them Want to grow: You’re excited about building something big and bold inside a high-performance marketing team Know content is strategy: You get the business side of content and love using it to drive measurable impact Benefits FREE health, dental, & vision insurance premiums for the employee and any eligible family members. Matching 401K Retirement program at 4% 15 Paid Time Off Days 9 paid holidays Referral Program Employee Discounts plus Friends & Family We believe in promoting from within and there are many areas to advance in our company.

Source:  workable View Original Post

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Nashville, TN, USA
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