Chief Marketing Officer (CMO)

About Us     Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.     Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.     Overview  The Brand Activation Specialist will lead the planning and execution of all marketing events, trade shows, and in-person experiences. This person will be the primary driver of our brand's presence in the physical world, creating memorable and impactful activations that connect with our target audience. They will be responsible for everything from initial concept and planning to on-site execution and post-event analysis.    Key Responsibilities  Plan and Execute Events: Own the end-to-end planning and execution of all in-person marketing events, including trade shows, conferences, and community activations. This includes managing logistics, timelines, vendor relationships, and budgets.  Create Engaging Experiences: Develop creative concepts and strategies for events that effectively communicate our brand message and engage attendees. You will be responsible for ensuring our presence is not only professional but also captivating.  Manage Logistics and Vendors: Serve as the main point of contact for all event-related vendors and partners, from booth designers and audiovisual crews to event coordinators and caterers.  Coordinate with Internal Teams: Work closely with the marketing, sales, and product teams to ensure event goals align with broader business objectives and that our on-site teams are well-prepared.  Measure and Report on Success: Track key performance indicators for each event, such as lead generation, brand sentiment, and ROI. You will also be responsible for creating post-event reports and providing insights to inform future strategies.  Requirements Qualifications Bachelor’s degree in Marketing, Communications, Event Management, or a related field, required. 3+ years of experience in event marketing, brand activations, or trade show/event management.  Proven track record of planning, executing & attending successful marketing events, trade shows, or experiential activations.  Strong project management skills with the ability to manage multiple events and deadlines simultaneously.  Excellent organizational and logistical planning skills, with experience coordinating vendors, budgets, and timelines.  Creative thinker with the ability to design engaging, on-brand event experiences that resonate with target audiences.  Strong communication and interpersonal skills; able to collaborate effectively across internal teams and external partners.  Data-driven mindset with experience tracking KPIs such as lead generation, ROI, and audience engagement.  Benefits Pay Range:  $50,000 - $90,000 Fully paid medical, dental, and vision insurance (partial coverage for dependents)     Contributions to 401k funds    15 days accrued vacation    11 paid holidays    Bi-annual pay increases    Health and wellness benefits, including free gym membership    Quarterly team-building events    Free lunch Friday            At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.    Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.  

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About Us     Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.    We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.     Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.     Overview   The Partnerships Specialist will be the point person for identifying, building, and nurturing strategic relationships that expand our brand's reach and impact. This person will manage our co-marketing and partnership programs, finding creative ways to collaborate with other brands, vendors, and organizations that align with our values and business goals. This role is a blend of relationship management, strategic thinking, and project execution. They will also seek and establish co-marketing opportunities with our vendors, suppliers, and other brand partners to amplify our collective reach and create mutually beneficial campaigns.    Key Responsibilities  Identify and Secure Partners: Research and outreach to potential partners for co-marketing campaigns, content collaborations, and other strategic initiatives. You'll be responsible for building a pipeline of opportunities and negotiating agreements.  Manage Partnership Programs: Serve as the main point of contact for all partners, ensuring a smooth and productive relationship. This includes managing joint projects, coordinating deliverables, and tracking performance.  Develop and Execute Campaigns: Collaborate with partners and internal teams to create and launch co-branded content, events, or product launches. You will be responsible for ensuring these campaigns are executed on time and achieve their goals.  Measure and Report on Success: Track key metrics for each partnership, such as referral traffic, lead generation, and brand exposure. You'll provide regular reports and insights to demonstrate the value of our partnerships.  Maintain Partner Relationships: Regularly engage with our existing partners to explore new opportunities, strengthen our long-term collaboration, and optimize relationships to maximize value.  Requirements Qualifications    Bachelor’s degree in Marketing, Communications, Business, or a related field.  3+ years of experience in partnerships, business development, brand marketing, or related fields.  Proven ability to identify, negotiate, and secure brand or vendor partnerships.  Strong project management skills with experience coordinating cross-functional teams and external partners.  Excellent verbal and written communication skills, with the ability to build trust and foster long-term relationships.  Data-driven mindset with experience tracking performance metrics (e.g., lead generation, referral traffic, ROI).  Benefits  Pay Range:  $60,000 - $90,000 Fully paid medical, dental, and vision insurance (partial coverage for  dependents)     Contributions to 401k funds    15 days accrued vacation    11 paid holidays    Bi-annual pay increases    Health and wellness benefits, including free gym membership    Quarterly team-building events    Free lunch Friday        At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.    Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.     

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Title: Marketing Manager - Women's Summits Location: New York Working Pattern: Hybrid, 3 days in our office at 41 Madison Avenue Salary: $95,000 - 103,000 + Discretionary bonus With Intelligence is a leading provider of business intelligence, data and insights on the global asset management industry. We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 500 staff globally with our head office based in London. The Role We are seeking an experienced Marketing Manager to join our New York team. This role will be focused on developing an audience of engaged investors, investment consultants and asset managers for our premier Women’s Summits portfolio, with an aim to increase audience numbers and build comprehensive attendee intelligence that will be key to growing our business. This position combines traditional event marketing expertise with modern data-driven approaches, focusing primarily on outbound marketing including email, social media, and targeted digital campaigns. The Marketing Manager will be responsible for strategizing, creating, and delivering on all aspects of event marketing campaigns while implementing smart automation and optimization processes. In addition to executing compelling campaigns with expertly written copy, the Marketing Manager must be comfortable working with marketing technology, have strong analytical capabilities, and possess good knowledge of CRM systems and data management. They will need to be adept at handling multi-channel campaigns, building targeted prospect lists in collaboration with sales teams, and liaising with global teams to ensure key deliverables are met. They must be able to report back on campaign performance and attendee acquisition metrics, adapting future messaging and targeting strategies based on these insights. The ideal candidate will be personable, versatile, proactive, and excited about combining creative event marketing with data-driven optimization to drive exceptional results. Responsibilities Event Marketing & Campaign Execution Develop and execute comprehensive marketing strategies for the Women’s Summits portfolio, building compelling campaigns that create urgency and drive delegate acquisition through multi-channel approaches (email, social media, digital advertising, direct outreach) Work closely with sales teams to build accurate, tailored prospect lists and develop targeted outreach strategies, including detailed audience research and comprehensive contact databases for LPs, GPs, investment consultants, and industry advisors Support outreach efforts for event sponsorship opportunities and build strategic partnerships with industry organizations to expand marketing reach and cross-promotion opportunities Data Automation & Technology Integration Implement and maintain marketing automation workflows throughout the conversion funnel to optimize lead nurturing, registration processes, and lead qualification routing systems Suggest optimizations for CRM systems, with comfort in understanding lead scoring, attendee segmentation, and pipeline management Identify and analyze critical behaviors and engagement patterns to guide website optimization and persona-based marketing strategies Analytics & Performance: Conduct in-depth analysis to measure campaign effectiveness, registration conversion rates, and ROI across all channels, including attendee acquisition costs and conversion funnel optimization Develop comprehensive audience research, segmentation strategies, and detailed prospect profiling to identify high-value targets and improve targeting accuracy Implement A/B testing protocols and create detailed performance reports with actionable insights, continuously optimizing marketing processes and campaign workflows based on data-driven results Requirements Experience of working in a fast-paced marketing role. Demonstrated experience with email marketing platforms and multi-channel campaign management Strong background in marketing automation platforms (Pardot, or similar) Proficiency in CRM systems and data management Experience with marketing analytics and attribution modeling Familiarity with lead scoring methodologies and conversion funnel analysis Excellent written and verbal communication skills Demonstrable ability to collaborate with all levels of leadership and across multiple teams Detail-oriented with excellent project management capabilities Organized approach to work, with a strong focus on accuracy and attention to detail Proactive and adaptable in a fast-paced environment Can work well with minimal supervision Advanced Microsoft Office skills  Collaborative team player with strong self-motivation Benefits 24 days PTO and bank holidays Discretionary bonus Enhanced parental leave Wellness days and incentives Matched 401k Health and dental plans Birthday day off Employee assistance program Travel loan scheme Charity days Breakfast provided in the office Social events throughout the year

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