Marketing Specialist

Are you a Marketing Specialist with experience in digital marketing and social media? Do you also have franchising experience? If you answered yes, City Wide would like to hear from you! City Wide Franchise is seeking an energetic, team-oriented Marketing Specialist to join our Marketing Team. The Marketing Specialist plays a key role in executing and supporting a variety of marketing initiatives designed to boost productivity, maintain brand consistency, and drive measurable results. The Specialist serves as a critical connection between internal teams, franchisees, and vendors—supporting seamless marketing operations and upholding brand integrity across our growing franchise network. Lead Generation & Nurturing Assist in the execution of digital marketing campaigns (PPC, social media, email marketing) to generate leads for franchise development. Manage and update lead lists and prospect data in our CRM system. Coordinate and schedule email marketing campaigns to nurture leads through the sales funnel. Creative & Content Management Produce written copy for local and national lead generation campaigns. Support the creation and distribution of marketing materials, including blogs, case studies, brochures, presentations, and infographics. Assist in maintaining and updating the corporate and franchise development websites. Support content development for email marketing and social media campaigns. Ensure all marketing materials are brand-compliant and reflect our value proposition. Internal Communications & Project Coordination Lead strategy, content, and engagement for company’s internal communication platform. Communicate project priorities, deadlines, and progress updates to relevant teams. Draft and distribute important business announcements to the franchise system. Reporting & Analytics Monitor and report on performance of lead generation activities. Prepare regular reports on marketing activities and present findings to the marketing and franchise development teams. Order Processing & Vendor Management Approve and manage marketing orders (e.g., collateral, business cards, promotional items) through the company store. Maintain vendor partnerships for print and promotional materials, sourcing competitive bids, ensuring quality, and managing inventory. Operational & Administrative Support Manage the marketing team’s ticketing system, responding to branding, asset, and customization requests from across the organization. Conduct market research to identify new opportunities for franchise development. Develop, update, and maintain departmental Standard Operating Procedures. Requirements Degree in Marketing, Communications, Business, or a related field. 3-5 years of experience in marketing role, with a minimum of 2 years in franchise development. Strong written and verbal communication skills. Excellent project management and organizational skills, with keen attention to detail. Ability to work both independently and collaboratively in a fast-paced environment. Proven experience with digital marketing channels including social media and email marketing. Proficiency with CRM software (e.g. MS Dynamics, Salesforce, HubSpot, or similar). Expertise with project management software such as Asana, Trello, or ClickUp. Experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop) and/or Canva is a plus. Knowledge of leveraging AI platforms such as CoPilot or ChatGPT. Proficient in Microsoft Word, Excel, and Power Point. Benefits City Wide Franchise offers a competitive compensation and benefits, including medical, dental, vision, employer paid life insurance and a 401(K) employer match! More on City Wide... City Wide Facility Solutions is a fast-growing company with over 100 franchise locations across the United States and Canada. Founded in 1961, City Wide Facility Solutions is the largest management company in the building maintenance industry. We have over 60 years in the business and continue to experience high growth and profitability across our franchise businesses. Our culture supports the company’s Mission to create a Ripple Effect by positively impacting the people and communities they serve. Read more about City Wide at www.gocitywide.com City Wide offers a competitive salary, including commission and bonus, for this position. In addition, we offer a comprehensive benefits package to include medical, dental, vision and PTO. City Wide is an Equal Opportunity Employer.