Marketing Manager

Job Title: Marketing Manager Location: Remote or Hybrid (If you’re in Spokane—or open to relocating—that’s a plus) Reports To: CEO Travel: Occasional travel for team summits, retail visits, or key events About Slate At Slate, we’re here to change the way the world views flossing—and by extension, health. Most people know they should floss. But they don’t. Not because they don’t care—but because it’s inconvenient, ineffective, or overwhelming. We created the world’s first 3-in-1 electric flosser, combining Woven Floss, Gum Sweeps, and a built-in tongue scraper to make flossing easier, faster, and actually effective. We’re women-led. Dentist-designed. And driven by the belief that when people feel in control of their oral health, it can transform the rest of their life. This is about small habits with big health impact—and we're just getting started. About the Role We’re looking for a Marketing Manager who’s both a strategic leader and a roll-up-your-sleeves operator. Someone who’s energized by owning the full marketing function—from brand storytelling and community building to performance, digital, retail, and everything in between. You’ll lead a lean internal team, work closely with contractors and agency partners, and collaborate across departments to ensure marketing is fueling every part of the business—from DTC to Amazon to retail. This role sits on our leadership team and reports directly to our CEO. Requirements What You'll Do Strategy & Brand Own and execute Slate’s full-funnel marketing strategy—from awareness to conversion to retention Define clear, focused brand positioning that resonates with real people and drives commercial results Analyze performance metrics (CAC, ROAS, LTV, promotional lift) across DTC, Amazon, and retail—and turn them into action Partner with Finance and the CEO on marketing budgeting and forecasting Bring the Slate voice to life across packaging, digital, retail, and campaigns Digital & Direct-to-Consumer Lead digital performance strategy across Meta, Google, TikTok, YouTube, and emerging platforms Own Slate’s Shopify website—ensure it's conversion-optimized, campaign-aligned, and on-brand Manage lifecycle marketing (email/SMS via Attentive), always improving retention and repeat rate Oversee growth and performance on Amazon with brand integrity and consistency Retail & Shopper Marketing Collaborate closely with the Sales team to support growth in key accounts like Target Lead omnichannel launch campaigns to drive trial and shelf velocity Manage shopper marketing strategies with Roundel (more when they come) Use tools and retailer data to guide media spend and connect performance to strategy Community, PR & Partnerships Manage agency relationships for PR, influencer, and affiliate marketing Build high-value partnerships that bring Slate into cultural conversation and new communities Lead activations and consumer-facing moments that deepen connection and trust Leadership Serve as a key member of Slate’s leadership team Build, mentor, and empower a high-performing, high-integrity marketing team Collaborate cross-functionally with Sales, Ops, Finance, and Creative to align on goals and execution Present strategic plans and performance insights to the CEO and board Who You Are A marketing leader with 5+ years of experience in DTC, wellness, CPG, or personal care A smart strategist who knows how to build and scale brands people genuinely care about Deeply curious about consumers and obsessed with messaging that resonates and converts Experienced in paid media, retention marketing, eCommerce growth, and creative storytelling Not afraid of performance data—comfortable building and managing a budget, analyzing KPIs, and adjusting in real time A builder, not just a manager—you know when to delegate and when to dive in Skilled in tools like Google Analytics, Attentive, Shopify, Meta Ads A natural collaborator and communicator, able to lead teams and align stakeholders Passionate about prevention, oral health, and building something that truly matters Benefits Monthly healthcare stipend to help cover your medical insurance Hybrid PTO policy—we offer flexible time off and recommend taking around 15 days per year (+/-). We trust our team to plan time off responsibly, in alignment with priorities and performance 8 paid holidays, including: New Year’s Day – January 1 Memorial Day – Last Monday in May Independence Day – July 4 Labor Day – First Monday in September Thanksgiving Day – Fourth Thursday in November Day After Thanksgiving – Friday following Thanksgiving Christmas Eve – December 24 Christmas Day – December 25 Flexible work hours with a hybrid structure preferred (remote is welcome if you’re not in Spokane) Stock options with a standard 4-year vesting schedule and 1-year cliff Performance-based bonus opportunities Team retreat to connect and collaborate in person Free Slate products for you and your family, plus generous discounts for friends If you’re excited to help more people take control of their health—and do it with a brand that’s changing the way people think about flossing—we’d love to meet you.