Browse
···
Log in / Register

Customer Growth Marketing Manager

Negotiable Salary

Tecsys Inc.

Nashville, TN, USA

Favourites
Share

Description

Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them. About us Tecsys is a fast-growing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology. If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you! About the Role We are seeking a Customer Growth Marketing Manager to lead the planning and execution of integrated marketing programs focused on engaging and expanding within our existing customer base. This hands-on role blends strategic thinking with strong execution skills, driving multi-channel campaigns that support customer retention, cross-sell, upsell, and account-based sales initiatives. The ideal candidate brings experience in demand generation and account-based marketing (ABM), with a proven track record of influencing pipeline and revenue through tailored campaigns for high-value customers. This role is execution-heavy but requires strategic alignment with Sales, Product Marketing, and Customer Success to ensure impact and scalability. Key Responsibilities Design and Execute ABM Programs Develop and deploy 1:1, 1:few, and 1:many ABM campaigns tailored to strategic customer segments, leveraging insights from Sales and Product Marketing to maximize account engagement and expansion. Drive Multi-Channel Customer Campaigns Lead end-to-end campaign execution across channels such as email, digital, paid media, webinars, events, and social, targeting installed customers to increase product adoption and share of wallet. Personalize Messaging and Tactics Customize campaign content based on customer verticals, use cases, personas, and lifecycle stage to enhance relevance and effectiveness. Partner with Sales & Customer Success Collaborate closely with account teams to align on growth goals, co-develop account plans, and deliver marketing support tailored to specific customer opportunities. Track, Measure & Optimize Campaigns Monitor performance through KPIs like engagement rates, influenced pipeline, and account penetration. Use data insights to refine tactics and guide future programs. Leverage Martech & ABM Platforms Use tools such as 6sense, LinkedIn, HubSpot, and Salesforce to manage targeting, orchestration, and reporting of ABM programs. Manage Ad Hoc Requests Prioritize and respond to marketing support requests for key account initiatives from the Sales team, balancing customization with scalability. Champion ABM Best Practices Stay current on ABM trends, technologies, and tactics. Test new approaches to improve impact and elevate the customer experience. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or customer lifecycle campaigns. Demonstrated success running ABM campaigns that generate pipeline and drive expansion in existing accounts. Experience with martech and ABM tools (e.g., HubSpot, CRM such as Salesforce or Dynamics, 6sense, LinkedIn Campaign Manager). Strong data orientation, with the ability to analyze campaign performance and optimize accordingly. Excellent collaboration and communication skills to align cross-functional stakeholders. Strong project management capabilities; able to prioritize multiple campaigns in a fast-paced environment. Strong proficiency in both written and verbal English communication essential for effective correspondence with clients, suppliers, business partners, and colleagues beyond the province of Quebec. We understand that experience comes in many forms and that careers are not always linear. If you don't meet every requirement in this posting, we still encourage you to apply. At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team. Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview. NB: if you are applying to this position, you must be eligible to work in the US legally.

Source:  workable View Original Post

Location
Nashville, TN, USA
Show Map

workable

You may also like

Joffe Emergency Services
Content and Marketing Manager
Los Angeles, CA, USA
Who We Are Joffe Emergency Services is an all-in-one provider of expert emergency response training, event safety, and disaster preparedness supplies for individuals, schools, non-profits, small businesses, and corporations throughout the country. Our goal is to save lives and prevent emergencies through highly skilled response training that builds trust, demonstrates respect, and empowers learners to apply life-saving techniques to any individual in need, under any circumstances. As we continue to grow, we're seeking a driven and strategic Content and Marketing Manager to lead the charge in expanding our reach and impact. Who You Are The Content and Marketing Manager will be the driving force behind Joffe’s content strategy and execution. You'll orchestrate all facets of our content marketing, including newsletters (to an engaged audience of 150K+), webinars, blogs, social media, Joffe Academy (our membership platform), pay-per-click (PPC) campaigns, search engine optimization (SEO), and website content. As the "puppeteer," you'll pull the strings to ensure all pieces align with our brand and business goals, collaborating with a team of internal and external talent. Your strong communications background will be key to crafting compelling messages that resonate with our audience and stakeholders. Key Responsibilities Own and execute Joffe’s content marketing strategy across all channels—newsletters, blogs, social media, PPC, SEO, webinars, Joffe Academy, and website content—ensuring alignment with business goals. Lead, coordinate, and inspire a team of 1–5 internal staff and external vendors (like social media specialists, content analysts, and designers) to manage specific workflows and deliver high-quality work. Tailor messaging across Joffe’s diverse audiences—including K-12 schools, faith-based organizations, events, businesses, and families—while maintaining consistent brand voice and identity. Serve as a steward of Joffe’s brand voice, refining our tone to be professional, approachable, and empowering—especially when communicating safety, emergency preparedness, and crisis response topics. Develop content that positions Joffe as a trusted, calm, and expert safety advisor during times of crisis or uncertainty. Manage and optimize PPC campaigns and SEO strategies to drive qualified leads, increase visibility, and support client acquisition. Build lead generation and nurture funnels, including retargeting campaigns, automated email sequences, and segmentation strategies to convert and retain customers. Oversee content creation, curation, and distribution for Joffe’s newsletter audience (150K+), strengthening community engagement and trust. Drive a consistent editorial calendar across blogs, social media, and newsletters, integrating real client stories, data, and testimonials to showcase impact. Plan and coordinate compelling webinars and virtual learning events that educate and activate our audience. Collaborate with subject matter experts (SMEs) to refine and launch new content on Joffe Academy, including campaign-specific and evergreen materials, aligned with our LMS structure. Ensure all web content is optimized for search engines and user experience, serving as the website’s lead content strategist. Partner with the sales and partnerships teams to create collateral, pitch decks, case studies, and thought leadership content that supports growth and revenue generation. Monitor and analyze key performance metrics to assess campaign success, generate insights, and continuously improve results. Ensure content complies with relevant industry standards (e.g., FERPA, HIPAA when applicable), prioritizing safe, ethical, and accessible communications. Bring enthusiasm to cross-functional initiatives, marketing experiments, and mission-aligned campaigns as they emerge. Key Competencies (Who You Are): Exceptional communicator: Strong writing and editing skills with a proven track record of crafting clear, compelling, and audience-tailored content across multiple formats. Strategic thinker: Able to see the big picture, connect content to business and mission objectives, and prioritize efforts that drive measurable results. Project manager at heart: Skilled in managing multiple initiatives at once, meeting deadlines, and keeping complex workflows moving across teams and partners. Marketing tactician: Deep understanding of digital marketing best practices, including PPC, SEO, email marketing, and performance tracking. Analytical mindset: Comfortable using data to evaluate performance, draw insights, and guide continuous content and campaign optimization. Collaborative leader: Energized by working across functions and with a mix of internal staff, vendors, and subject matter experts to bring campaigns to life. Resourceful and proactive: You take initiative, solve problems creatively, and move work forward with minimal oversight. Audience-focused: You understand how to craft messages that speak to the needs and realities of diverse audiences—schools, parents, event organizers, and safety professionals. Builder mentality: Excited to build and improve systems, tools, and content from scratch, or refine what exists with data-informed curiosity. Mission-driven energy: Motivated by the opportunity to work at a fast-growing organization dedicated to saving lives and building safer communities. Purposeful storyteller: You see communication not just as marketing, but as a vehicle for behavior change, community empowerment, and trust-building in moments that matter. Qualifications: Bachelor’s degree in Communications, Marketing, Journalism, or a related field preferred.  5+ years in content marketing, communications, or a related field. Experience managing content campaigns across digital platforms. Familiarity with Google Ads, SEO tools, and email marketing platforms. Experience in emergency services, safety, or education is a plus (but not required). Requirements Proven experience managing large-scale newsletters and digital campaigns. Strong project management skills with the ability to juggle multiple initiatives and deadlines. Exceptional written and verbal communication skills; able to craft compelling narratives across different media. Experience collaborating with internal and external teams to deliver high-quality content. Benefits Job Type: Full-Time/ Remote Salary: $100K - $120K  Untracked PTO program  Benefits: Medical, Dental, Vision, STD/LTD, Life Insurance A dynamic, mission-driven work environment. Opportunity to shape and grow the marketing function at Joffe Emergency Services.
$100,000-120,000
Eberly & Collard Public Relations
Digital Marketing & Public Relations Manager
Atlanta, GA, USA
At Eberly & Collard Public Relations (ECPR), we foster career growth for individuals in the fields of public relations, branding, advertising, digital marketing, social media, event management, influencer relations, and integrated marketing. Our philosophy is grounded in the fact that the individual strengths of our team members create unequaled marketing opportunities for our clients as well as bolster our professional service offers on a day-to-day basis. The mental health and well-being of our team members are of utmost importance to ECPR. It is our top priority to ensure our employees maintain a positive balance in their lives, both professionally and personally. We believe success comes in the form of both professional and personal growth, and the reward manifests itself for us and our clients as we see those successes in our staff. Consider joining our dynamic team. Together, the possibilities are endless. Job Description: Eberly & Collard Public Relations is a national firm specializing in integrated marketing communications, branding, product positioning, thought-leadership campaigns, event planning, public/media relations, digital marketing, SEO, social media, influencer marketing, and advertising. Our main office is based in Midtown Atlanta, and our satellite office is located in New York City. Our Atlanta office has an immediate opening for an entrepreneurial, self-starting, senior individual to join our growing team. This is an exciting career opportunity for a Digital Marketing & Public Relations Manager with a passion for working with the media, writing, digital marketing, and the coordination and management of high-level national and international client accounts. The Digital Digital Marketing & Public Relations Manager will be responsible for a variety of omni-channel functions essential to fundamental public/media relations, branding, marketing, advertising, social media, digital marketing and client account management. The Position: Managing client accounts to ensure a variety of integrated marketing campaigns and program plans are in compliance, and to supervise clients’ omni-channel public relations, marketing communications and integrated marketing needs such that they are satisfied, exceeded, documented and reported on a scheduled and consistent basis. Directing and enhancing social/digital media and Digital Marketing campaigns and content for the firm and assigned clients, including Google Ads, Search Engine Optimization (SEO), keywords/phrases research, Meta Ad campaigns and other digital campaigns, blogging with SEO, and HubSpot email and marketing automation campaigns. Proficiency in technical SEO and SEMrush at high-levels and capable of producing reports of activity and progress. Developing/implementing strategic public relations, media relations, advertising and digital marketing plans, campaigns and media pitches as well as serving as project manager or traffic manager across colleagues, clients, members of the media, event planners, association/organization contacts, etc.  Providing management of client and media deliverables, campaigns, written content, projects, reports and other pertinent entities. Researching, vetting and overseeing select advertising campaigns, including negotiation of deals and value-added incentives as well as planning/preparing advertising campaign materials, assets, copy, imagery, photos, ad forms, media planning documents, sponsored content, and other paid content submissions in a timely and reportable manner. Conducting market/media research and applying findings to documentation, projects and campaigns to enhance clients’ digital footprints, brand reputations and publicity results. Overseeing creative/design team members for video conceptualizations, scripting, on-screen graphics, talent coordination, production, editing, and distribution. Supervising junior team members to maintain accurate and up-to-date media lists, publication databases, media kits, meeting agendas/reports, client reporting, analytics, etc. Writing, developing and proofing with extreme accuracy high-quality deliverables including written content, editorials, feature stories, press releases, media materials, byline articles, thought-leadership content, social media content, blogs, ad copy, brochure copy, and client reports/correspondence. Solid knowledge of Associated Press writing guidelines is essential. Building and maintaining media relationships and a network of beneficial editors, reporters, journalists, broadcasters, podcasters, and other on-air programming managers/production contacts, including email, phone and in-person engagements. Leading Social Media Influencers programs, including all facets of program management, influencer acquisitions/oversight, guiding team members, overseeing analytics and reporting to include realization of objectives and results. Creating meaningful blog posts, article series, podcasts series, web content, and e-news about/for the agency and its clients across the earned, owned and paid spectrum. Researching, developing and managing media kits, slideshows, presentations, graphs/charts, infographics, and other means of content and data communication. Planning with both senior and junior team members for agency and clients in terms of project and campaign status/activity reports, virtual and in-person meetings/agendas/minutes, media coverage analysis, traditional and social media analytics, SWOT analysis, completive intelligence, etc. Working closely with colleagues and team members to plan or assist with client events, tradeshows, conferences, symposiums, speaker’s bureau, press conferences, media tours, influencer tours and events, media interviews, digital and onsite press rooms, editor briefings, etc. Co-managing one or more junior team members to guide, proof and approve their select projects, administrative duties, reporting, and other scopes of work for which they may need supervision and training. In-depth understanding of WordPress and backend site management for landing page building and other conversion events and marketing funnel omni-channel marketing activities. In-depth understanding of HubSpot CRM, Meltwater and other marketing related SaaS products for platform management. Create and monitor email marketing campaigns, drip campaigns and automated marketing campaigns for lead generation and Demand Generation. Serving in a proactive role to assist agency owners and other senior team members with streamlining, organizing and co-leading select best practices for client account management and the general growth of the team and agency at large. Demonstrating consistent, positive values and actions aligned with Eberly & Collard Public Relations’ ongoing mission and day-to-day activities. Working alongside the agency owners to assist in new business development meetings, presentations, contract writing, etc. Requirements ECPR’s Atlanta office is seeking a candidate with exceptional interpersonal, management, networking, digital marketing, verbal and written communications skills with a team-minded attitude to fill the role that will support and assist in overseeing our current diverse client roster, colleagues and industry verticals. Important: 2-to 4-year minimum post-college work experience required in a public relations, digital marketing or similar type agency. 4-year BA or BS degree in Public Relations, Marketing, Digital Marketing, Communications, or extremely similar degree required. Internships are important but do not count toward the 2-to 4-year post-college experience unless they took place after 4-year college graduation and the dates are verifiable. Benefits Compensation: The budgeted salary range for this position is highly competitive and based on qualifications and experience. An incentivized bonus program is based on key performance metrics and the growth of the company. Bonuses can average far higher than the industry norm.   Why Should You Apply? Compensation packages that exceed the industry average. Generous PTO and paid holidays. Rich benefits package includes health, dental, vision and retirement plan. Bonus “Employee Incentive” program. ECPR “Give Back” Program. Hybrid and flexible remote work offerings after key performance metrics are met. Paid covered, on-site parking. Great clients and creative/interesting campaigns. Upbeat, collaborative team environment. Promotions for firm’s personnel take place 2 times per year (on average). Summer Fridays program. Gym membership included.  Professional development and mentorship programs offered by senior team members. Celebration of individual and agency milestones (birthdays, work anniversaries, new client accounts, etc.).
Negotiable Salary
WES Health System
Community Social Worker
Philadelphia, PA, USA
GENERAL OVERVIEW OF KEY ROLES & RESPONSIBILITIES: The individual occupying this position will perforn work in the community that supports establishing and building relationships with local CRC's, Inpatient Psychiatric Facilities, and other community providers and neighborhood associations in addition to, short- and long-term residential providers. services. These functions are directed at specific outcomes for program growth and participant support. I.  Participates in planning and implementation of special events and community outreach. 2. Marketing/Outreach Implementation 3.  Liaison with community supporters, agencies/ organizations in public and non-profit sectors.  ESSENTIAL & CORE FUNCTIONS: Duties and Responsibilities •         Assess the needs of individuals, families, or c0Ill1nw1ities to identify the necessary resources and services. •         Connect clients with appropriate community resources, and or refer clients to community services to help them in recovery. •         Advocate and assist clients in navigating social service systems. •         Organize and promote community outreach programs and workshops to educate the community on available resources and services. •      Collaborate with other social workers, healthcare professionals, and community leaders to address larger community issues. •         Document and maintain records of clients' cases, including services provided, assessments, and progress. •        Provide crisis intervention and counseling in situations requiring immediate social service attention. •        Develop community programs to assist with social issues such as homelessness, substance abuse, and domestic violence. •        Work with other social workers, counselors, and health professionals to provide the best care for clients. •        Advocate and assist clients in navigating social systems. •        Monitor and evaluate clients' progress and modify treatment plans as needed. •         Document and maintain records of clients' cases to or see the quality and timeliness of assessment, tracking and reporting accurate referral information. •         Provide support to admin staff and volunteers, students. •         Attends community resource and networking events. •        Participate in community and home visits to established members in program. •        Perform presentations and distribute information to community providers. •         Duties may include but are not limited to establishing goals and objectives for OMY intake unit. Clinical/Rehabilitations Roles and Responsibilities.  Provides support for transitioning clients into services. •         Follow up with clients to ensure that their needs are met and to evaluate the effectiveness of their service plans. •         Provide crisis intervention and counseling in situations requiring immediate social service attention. Work with individuals, families or groups to improve their circumstances and capacity to manage social and personal issues. •         Coordinate services v.rith referral sources and other community resources to ensure timeliness of treatment services. Attends and participates in meetings, coordinating information and care requirements with other care providers. Knowledge of Federal, State, and local laws and regulations. Ex. (HIPPA, State regulations, County Mental Health regulations)) Assess daily admission and discharges program status. Monitor the volume of referrals to ensure that referrals are processed in a timely manner. Improve professional skills through continuing education, peer supervision, and individual supervision as needed. •         Refer clients and/or family members to community resources, as necessary. Requirements Prerequisites and Qualifications for The Position: 1.     Bachelor's degree in social work (BSW), psychology or a related field master's degree in social work (MSW) Psychology or a Social Science Degree and have a minimum of (1) years of experience in Community Work with nonprofit/ profit groups, organizations, and Volunteerism (Preferred) 2.     Counseling experience with adults and or families diagnosed with mental i1lness and/or substance use. 3.      Valid FBI clearance, criminal history check and child abuse history clearance required. 4.      Participation in and completion of all CBH mandatory in-services (must be completed with three (3) months of hire and then annually from the date of the initial training). 5.       Valid Pennsylvania Diiver's License.   Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability
Negotiable Salary
PCH Media
Product Marketing Manager
New York, NY, USA
WE NEED: A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market. YOU ARE: An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral. ROLE RESPONSIBILITY SNAPSHOT: Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials Drive the development of compelling written and visual content, including customer facing decks and sales collateral Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc. Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation A LITTLE MORE ABOUT US: PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects. Also, bet you didn’t know: We have 54M Authenticated Users 3X better performing audiences based on conversion rate, click through rate and CPC efficiencies. 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways 5,000+ data attributes across our owned audiences Top 15 in total visits for our category (according to comScore) Match Rates of 90%+ 10X Higher CTR on Email than industry average PCH is an Equal Opportunity Employer The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, skills, credentials, budget and internal factors). Requirements A LITTLE MORE ABOUT YOU: 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.) Bachelor’s degree, and/or equivalent professional experience Strong presentation abilities: you are an avid marketing storyteller with examples to back it up Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions Experience in developing/creating thought leadership is a plus Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides You're comfortable in a dynamic environment and can "roll with the punches" You're collaborative and a true team-player equipped with a voice you're not afraid to use it Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Work From Home Free Food & Snacks Wellness Resources
Negotiable Salary
PCH Media
Product Marketing Manager
New York, NY, USA
WE NEED: A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market. YOU ARE: An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral. ROLE RESPONSIBILITY SNAPSHOT: Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials Drive the development of compelling written and visual content, including customer facing decks and sales collateral Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc. Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation A LITTLE MORE ABOUT US: PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects. Also, bet you didn’t know: We have 54M Authenticated Users 3X better performing audiences based on conversion rate, click through rate and CPC efficiencies. 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways 5,000+ data attributes across our owned audiences Top 15 in total visits for our category (according to comScore) Match Rates of 90%+ 10X Higher CTR on Email than industry average PCH is an Equal Opportunity Employer The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, skills, credentials, budget and internal factors). Requirements A LITTLE MORE ABOUT YOU: 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.) Bachelor’s degree, and/or equivalent professional experience Strong presentation abilities: you are an avid marketing storyteller with examples to back it up Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions Experience in developing/creating thought leadership is a plus Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides You're comfortable in a dynamic environment and can "roll with the punches" You're collaborative and a true team-player equipped with a voice you're not afraid to use it Benefits Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Work From Home Free Food & Snacks Wellness Resources
Negotiable Salary
Spindrift
Senior Director, Commercial Marketing
Newtonville, Newton, MA, USA
About Spindrift At Spindrift, we’re making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift® sparkling water is available nationwide, and Spindrift Spiked® and Spindrift SODA is available in select markets. We are also a proud member of 1% for the planet, donating to environmental causes. Spindrift is headquartered in Newton, MA. The Senior Director of Commercial Marketing Role Spindrift seeks a seasoned professional to oversee all trade marketing efforts across our Sparkling, SODA, and emerging businesses. The Senior Director of Commercial Marketing will be a key leader in developing and executing comprehensive marketing strategies that drive sales and brand preference within the commercial channels (e.g., Grocery, Mass, Foodservice, etc.) This role will be responsible for understanding the unique needs of our retail partners and implementing innovative marketing programs, including robust shopper marketing initiatives, that deliver measurable results. You will lead a team and collaborate cross-functionally to ensure alignment and execution across all commercial marketing initiatives, emphasizing programming that drives volume and brand visibility in-store. This leader reports to the VP of Marketing to ensure all commercial efforts align with brand positioning and overall marketing efforts and works directly with the senior sales team leadership to commercialize programs and activations that drive retailer engagement and sales in-store and online. Responsibilities Strategic Planning & Execution: Develop and implement comprehensive commercial marketing strategies aligned with overall business objectives. Identify key market opportunities and develop targeted marketing plans to capitalize on them. Analyze market trends, competitor activity, and customer insights to inform decisions in retail programming. Develop and manage the commercial marketing budget, ensuring efficient allocation of resources. Commercial Channel Management: Build and maintain strong relationships with retailers in collaboration with our best-in-class sales and Ecomm team. Develop and execute customized marketing programs tailored to specific channel and retailer needs. Collaborate with sales teams to ensure alignment on marketing initiatives and sales goals. Develop tools and resources to support the sales team in their efforts. Shopper Marketing & Programming: Develop and execute impactful shopper marketing programs designed to increase product visibility and consumer engagement in-store and with retailers online. Create and implement targeted programming, including point-of-sale displays, promotions, and sampling events. Develop and manage POS toolkit and POS merchandising standards as guidelines for the commercial channel. Analyze shopper data to gain insights and optimize marketing programs. Lead the development of channel-specific promotional programs and track ROI. Brand Building & Activation: Ensure consistent brand messaging and positioning across all commercial channels. Develop and execute impactful brand activation programs to drive awareness and engagement. Create compelling marketing materials, including presentations, sell sheets, and digital content. Lead field marketing to ensure impact and value with retail partners. Oversee trade show and event participation. Team Leadership & Development: Lead and mentor a team of two. Foster a collaborative and high-performing team environment. Provide coaching and development opportunities to team members. Manage performance and provide regular feedback. Performance Measurement & Reporting: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing programs. Analyze data and generate reports to provide insights and recommendations. Present marketing performance updates to senior leadership. Work closely with the analytics team to improve data collection and reporting. Requirements Requirements Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 12+ years of experience in commercial marketing – both shopper and trade marketing strategy and execution - with a proven track record of success in food and/or beverage. Strong understanding of the commercial channels and extensive experience developing and implementing successful shopper marketing programs. Proven ability to develop and execute successful marketing strategies that drive sales growth. Has the ability to work independently and collaboratively in a fast-paced, dynamic environment. Respectfully shares and accepts feedback willingly from all levels of the organization. Excellent leadership and team management skills. Strong analytical and problem-solving skills. Excellent communication and presentation skills. Ability to thrive in a fast-paced and dynamic environment. Experience with budgeting and financial analysis. Preferred Requirements: Experience working with a high-growth consumer packaged goods (CPG) company. Deep understanding of beverage category. Experience with digital marketing and fluency with retail media networks. Benefits The salary range for this position is $180,000 to $200,000 and is dependent upon the candidate’s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits: Short-term and long-term incentive programs specific to level and department. Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected. Company-paid life insurance, and a 401k retirement savings plan. Monthly cell phone allowance. Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education. A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc. In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time.
$180,000-200,000
Cookie
Cookie Settings
© 2025 Servanan International Pte. Ltd.