Business Development Representative (BDR)

OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We’re on a mission to become the #1 digital signage platform globally—and we’re growing fast. Why This Role Matters The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive. What You'll Own Primary Focus: Outbound Opportunity Generation Research and identify key prospects across priority industries and ICPs Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement Book meetings for Account Executives by identifying pain points, business context, and alignment Maintain strong activity levels: 150+ outbound touches/day across multiple channels Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity Sales Intelligence & Qualification Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential Track engagement and conversion metrics for continuous performance improvement Collaboration & Coaching Partner closely with AEs and marketing to support strategic account outreach Participate in weekly sales enablement and strategy reviews Receive continuous coaching with a clear path toward an Account Executive promotion track Requirements What Success Looks Like ICP Precision: Demonstrates mastery in identifying target accounts that align with OptiSigns’ Ideal Client Personas and value delivery outcomes Stakeholder Accuracy: Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential Pipeline Discipline: Executes consistent daily activity across research, sequencing, and outbound contact—balancing volume with strategic insight Meeting Creation: Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline Meeting Quality: Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment Growth Trajectory: Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness You Might Be a Fit If You Have 0–2 years of B2B sales, lead generation, or outbound experience A high-energy, self-starter mentality who thrives in a fast-paced environment Grit: you’re excited to cold call, send 1:1 emails, and face rejection with resilience Excellent written and verbal communication Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus Hunger to grow into a full-cycle AE role Career Path The BDR program at OptiSigns is a springboard to an Account Executive role. You’ll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale. Compensation Base Salary: $50,000 OTE: $80,000+ (uncapped incentives) based on opportunity development. Why Join OptiSigns? High-Growth Tech Company: Be part of an innovative SaaS company transforming digital signage. Uncapped Earning Potential: Set your own pay based on your success in the role. Industry Leadership: Work with a market-leading product and well-established inbound demand. Collaborative & Learning-Focused Culture: Develop skills that set you up for long-term sales success. Career Advancement: We invest in your development, providing a structured path to higher-earning roles. Ready to Build Your Sales Career? If you’re a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills, we want to hear from you. Apply today and be part of OptiSigns’ journey to revolutionize digital signage. Benefits 401k Dental insurance Flexible schedule Health insurance Vision insurance Paid time off