Sr. Director, Activations

Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space. At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization. Ready to energize your career? Join a team that’s pushing boundaries, growing fast, and redefining what it means to LIVE FIT. As the Sr. Director, Activations, you’ll be the strategic lead behind CELSIUS®' national activation programs—spanning Field Marketing and Collegiate Marketing. This is your opportunity to bring the brand to life in local communities, energize grassroots engagement, and create high-impact moments that convert awareness into lasting brand demand. You’ll bring a deep understanding of experiential marketing, field team management, and consumer engagement. You'll act as the bridge between HQ strategy and real-world execution—driving integrated programs that align with brand, retail, and cultural priorities. Location: In-Office — Based full-time at CELSIUS® Headquarters in Boca Raton, FL People Management Responsibilities: Yes Role Type: Full-Time Requirements 10+ years in field marketing, experiential marketing, or event activation Bachelor’s degree in marketing, communications, or a related field Proven success leading large-scale activation teams across national programs Strong communication and organizational skills, with cross-functional collaboration experience Expertise in grassroots engagement and college marketing Experience managing agencies and scaling programs from the ground up Strategic thinker with strong operational follow-through Passion for performance, wellness, and culturally relevant brand marketing Familiarity with consumer behavior, brand consistency, and KPI measurement Key Responsibilities Lead the national activation roadmap across field and college marketing channels Translate brand priorities into localized execution plans with measurable KPIs Oversee and grow CELSIUS®’ field and collegiate marketing teams Drive on-campus relevance and product trial at universities nationwide Align field efforts with national sales and retail strategies Collaborate on trade show strategy with internal partners in the Marketing department Ensure brand consistency, operational excellence, and ROI tracking across activations Collaborate with Sales, Commercial, and Brand teams to align activation strategy with business goals Integrate field and event programming with retail campaigns and promotions Partner with Legal, Finance, and Procurement on compliance and budget oversight Mentor and manage direct reports and agency partners across activation disciplines Foster a culture of ownership, accountability, and creative innovation Define success metrics and oversee real-time tracking and post-activation reporting Use insights to continuously optimize programs and elevate execution Benefits Comprehensive Medical, Dental & Vision benefits Long- and short-term disability Life insurance 10 Vacation days per year, subject to accrual policy 11 Company paid holidays 401(k) with Company match Identity theft and legal services The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans). We promptly review all applications. Highly qualified candidates will be contacted for interviews. Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled. CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to careers@celsius.com. The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.