Digital Marketing Manager

About Us Love, Bonito is a digital-first company on a mission to empower the everyday woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Asia, with a presence across [19] countries, including our big bet market, the United States. Founded in 2010, we are proudly female-founded with more than 70% female representation across our organization, leadership, and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the AAPI female consumer, especially when it comes to our products, community, and experiences. There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!) The Team The Love, Bonito team is a passionate, dynamic, innovative, and fun-loving family. From fashion-lovers, and savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products, and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless, and entrepreneurial. If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you! The Role You will be responsible for supporting and contributing to the overall brand social strategy that acts as a vehicle to grow, support, engage, and strengthen the relationship between Love, Bonito, and our customers and the greater community of women, all over the world. You will deep-dive into our Social Media pillar and function as a full member of the team to achieve business objectives through your daily responsibilities and your team-specific projects. Main Responsibilities Brainstorm, manage, and develop the content schedule, briefs, and assets for social channels Support in timely content delivery, scheduling, and postings Write creative copy with compelling calls to action to generate traffic and conversions Support with social reports, insights, and payment to partners/vendors/creators Participate in brainstorming sessions/discussion within the team on how to improve in the delivery of content on all social platforms Assist in market research and competitor analysis Administrative support and daily upkeep of internal trackers, calendars, and influencer lists Manage timelines and prompt follow-ups with influencers for various campaigns Work closely with the team to plan, support and execute events Conduct media monitoring for brand coverage across various channels including digital, social media, and online forums Content Production Develop a solid understanding of the Love, Bonito’s brand, our vision and our target audience Support in developing content for social channels (Facebook, Instagram and TikTok) Stay on top of trending videos and sounds on TikTok and adapt them quickly for Love, Bonito’s channel Create a sound library that might be applicable for future Instagram Reels and TikTok videos Participate in content creation discussion for social channels (Facebook, Instagram, TikTok) Support in the daily maintenance and administrative upkeep of team assets Community Source and manage UGC database Close tracking of campaign and BAU seeding performance to KOLs Monitor for competitor and industry news, including potential issues that could impact the business Work closely with other functional teams to troubleshoot or expedite KOLs orders Provide community support to the Social Media Team - monitoring and responding to comments, questions, and DMs on the respective social media channel Requirements Ability to adapt quickly and respond to social media trends in a timely manner Well-versed in content creation for Social Media channels like Instagram, TikTok, Facebook and Pinterest Quick thinking and problem-solving attitude in tackling obstacles that may compromise workflow, capacity, and/or quality Strong video content production skills A good eye for balance and composition Able to adapt to an ever-changing and dynamic environment with professionalism, positivity, and flexibility under pressure Prior experience in social media content creation (especially TikTok) for lifestyle and fashion brands a plus Must be based in New York. This is a remote position but requires meeting up at least once a week for content creation etc Kindly include a link to your portfolio for TikTok and Instagram Benefits A dynamic, no corporate-BS environment to learn, grow, and really make an impact Competitive salary Supportive and awesome international teammates Development courses Exclusive employee discounts Work From Home

Nomad Lane is seeking an experienced and results-driven marketing leader to drive the next chapter of Nomad Lane’s growth and brand evolution, while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e-commerce optimization. The ideal candidate will blend creative brand-building expertise with analytical, data-driven performance marketing skills. They will manage core D2C marketing channels, oversee and allocate budgets, and collaborate closely with leadership and cross-functional teams to achieve ambitious business goals.  While fractional and contracted, this role is expected to be heavily executional and hands-on in nature, directly managing multiple channels, agencies and team members. We expect the role to require approximately 20 hours per week.  This role reports directly to the Miami-based co-founders and is open to candidates across North America in a remote capacity. Responsibilities: Lead Nomad Lane’’s performance marketing efforts across all acquisition, remarketing and retention, while defining and executing across a strategy that aligns with the company’s strategic objectives and profitable growth trajectory. Own brand marketing execution and collaborate closely with the Product team to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives. Manage marketing budget; including forecasting and regular reporting. Plan, execute and report on a 360°, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels.  Manage the marketing and content calendars, overseeing owned channels and lifecycle marketing activities, as well as email, SMS, editorial content and social media. Oversee and optimize performance marketing campaigns with a strong focus on acquisition, retention, CPA, ROAS, and overall ROI. Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution. Collaborate with product team and digital/development partners on e-commerce priorities, site performance, KPIs, CRO, and testing. Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Nomad Lane on the leading edge of marketing innovation where appropriate.  Own relationship with performance marketing agency and marketing technology platform partners. Own and optimize the e-commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates. Requirements 6+ years of relevant marketing experience with proven leadership in digital and e-commerce marketing roles. Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value. Strong proficiency with marketing analytics tools (e.g., Meta, Google Analytics, Klaviyo, Shopify ecosystem). Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast-paced environment. Proven experience managing budgets, forecasting, and reporting to senior leadership. A creative thinker with strong problem-solving skills and the ability to translate insights into actionable strategies. Excellent communication and leadership abilities, capable of influencing cross-functional teams and senior management. Hands-on approach with a willingness to engage deeply in tactical execution when necessary. Benefits Flexible working hours, fully remote Real ownership in shaping the brand and growth strategy Close collaboration with founders Potential to expand into a long-term role

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