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March 25, 2025 — The U.S. administration has quietly restarted its automotive policy development process after a coordinated push by major carmakers led to the withdrawal of an electric vehicle (EV) draft that had been seen as too aggressive. The reversal marks a significant concession to an industry that argues current timelines and mandates are unrealistic given infrastructure and supply chain constraints.
The draft, which was circulated within the White House late last month, proposed an accelerated timeline to phase out internal combustion engine passenger vehicles by 2035 and require 70% of new sales to be EVs by 2030. According to two sources familiar with the internal debate, the proposal sparked immediate backlash from the Alliance for Automotive Innovation, the Big Three automakers, and even some foreign OEMs operating in the U.S. market. In a joint letter delivered to the National Economic Council, the companies warned that the targets would lead to production cuts, supply shortages, and price shocks for consumers.
“We simply cannot meet these marks without massive federal investment in charging infrastructure and a stable battery materials supply chain,” the letter said. “Pulling the draft was not a political win — it was an engineering reality check.”
The White House confirmed Tuesday that a fresh series of stakeholder consultations will begin next week, including separate sessions with automakers, environmental groups, labor unions, and battery manufacturers. The goal is to produce a revised policy framework by early summer that “balances climate ambition with industrial feasibility,” according to a senior administration official who spoke on condition of anonymity.
“We are not walking away from electrification,” the official said. “But we have to ensure the rules work for everyone — including workers and consumers. The previous draft didn’t account for regional disparities or the pace of grid modernization.”
This marks the second time in less than a year that industry pressure has forced a major EV policy rewrite. In late 2024, the EPA’s tailpipe emissions rule was also softened after legal threats from automakers and state attorneys general.
Automakers’ concerns can be grouped into three main areas:
Ford’s U.S. chief, who attended last week’s crisis meeting with the climate advisor, told Reuters that the original draft “would have forced us to pull investments from future ICE models without a clear path to profitability for EVs.”
Beyond automakers, the National Automobile Dealers Association (NADA) added pressure, warning that a rapid forced transition would collapse used-car values and push independent dealerships out of business. Meanwhile, a group of 15 state governors from the Northeast and West — who had initially supported the aggressive timeline — privately urged the administration to “slow down and avoid a backlash that could undermine long-term EV adoption,” according to a memo obtained by this outlet.
This behind-the-scenes lobbying highlights a growing rift among traditionally pro-EV states. “We still want action,” one governor’s advisor said, “but a failed mandate is worse than a delayed one.”
Policy analysts expect three possible outcomes from the restarted process:
Stock futures for Tesla and Rivian dipped slightly after the news broke, while Ford and GM shares rose 0.8% and 1.2% respectively. Analysts say the market now expects a more gradual regulatory path.
The first stakeholder meeting is scheduled for March 31 at the Eisenhower Executive Office Building. The White House has not yet disclosed whether Tesla CEO Elon Musk — who recently criticized the draft as “too soft on subsidies, too hard on compliance” — will be in attendance.
With midterm elections on the horizon, the administration faces a delicate balancing act: keep climate voters engaged without provoking industry flight. The restarted policy process is a clear attempt to buy time and rebuild consensus.
“The biggest risk is inaction — not a delay,” said a former EPA official. “If they fail to deliver any credible plan by summer, the whole EV push could stall for years.”









