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March 13, 2025 – Range Rover has officially opened orders for its first-ever battery-electric vehicle, the Range Rover Electric, marking a pivotal shift for the iconic British luxury SUV brand. The all-electric model starts at approximately $195,000 (converted from £154,070) and targets affluent buyers who want an uncompromised luxury EV with off-road credibility.
Pricing and Positioning in the US Market The electric Range Rover carries a premium of nearly $63,000 over the base gasoline-powered version. Despite the steep price, chief operations officer Nigel Blenkinsop told Bloomberg TV the company considers it competitively positioned, especially against rivals like the Mercedes‑Benz G 580 with EQ Technology and near‑luxury combustion models such as the Bentley Bentayga. JLR expects the SUV to appeal to US buyers who value both sustainability and the full Range Rover experience.
Range and Charging Performance Under testing conditions, the Range Rover Electric achieves up to 372 miles (599 km) on a single charge. It uses a double‑stacked 118.5 kWh lithium‑ion battery paired with an 800‑volt architecture, enabling a 10% to 80% charge in just 22 minutes. At peak charging rates, the vehicle can add 137 miles of range in about 10 minutes. For US customers, a native North American Charging Standard (NACS) port comes standard, granting direct access to Tesla’s Supercharger network—a key advantage for long‑distance travel.
Powertrain and Off‑Road Credentials The dual‑motor setup delivers 0‑60 mph in 4.3 seconds, matching the performance of flagship combustion Range Rovers. Range Rover engineers tuned the electric drivetrain to preserve the brand’s hallmark capability: the SUV retains full off‑road functionality, including wading depth and terrain response systems. “Clients have been telling us for years they want an electric Range Rover, but only if it delivers the same uncompromising experience,” said Martin Limpert, Range Rover Executive Director.
Production and Market Strategy Manufacturing will take place at JLR’s Solihull plant, home of Range Rover since 1970. The company plans to produce between 12,000 and 15,000 units over the next five to six months, a relatively low volume that signals JLR is testing demand in the high‑end electric segment. In 2025, Range Rover sold nearly 200,000 vehicles globally, so the EV represents a small but strategic niche.
US Context and Competitive Landscape The Range Rover Electric enters a growing but uneven luxury EV market in the US. With its NACS integration and off‑road reputation, it directly competes with the Rivian R1S ($79,800–$106,000) and the GMC Hummer EV SUV ($79,995+), though at a significantly higher price point. However, the brand’s cachet and bespoke options may attract buyers who prioritize prestige over cost. Analysts note that JLR’s move to 800‑volt technology and fast‑charging capability addresses a key consumer pain point, while the NACS standard
